The Most Important Rule Of Writing How To Write And Publish A Better Newsletter That S A Hyperbolic Understatement If I Ever Heard One How To Make Your Plr Ebook Stand Out From The Crowd Learn How To Win

I just finished a set of conferences with my students which inspired me to write about the most important rule of writing — writing is a process.

So many of difficulties struggling writers face occur when they ignore this simple rule. Once you embrace the fact that writing is a process rather than an event, once you recognize that the more time you give the process to work the better, then not only will writing be easier you will also write better.

Writing is a process. While that process varies somewhat based on the task and the individual writer, the basic steps it includes are the same no matter what.

First is the initial brainstorming process. No actual writing takes place in this step although there may be some note taking or non-stop writing exercises. The more time you give yourself for this process then the easier the next step will be. Experiment with various forms of brainstorming and prewriting to determine which works best for you and your various writing tasks. What may work in one type of writing may not work as well with another. The more you experiment then the more likely you will find the optimum brainstorming process for you.

Second is the drafting process. That first rough draft should be a quick and painless draft. Your main goal at this point is simply to capture the fruits of your brainstorming in one document. Just write until you have tapped your brain. Do not hold yourself back by rewriting, revising, or editing. Do not pause to worry about spelling, grammar, punctuation, or word choice. If you are conscious that you will need to fill in gaps then simply hit return twice (my usual technique) or write in all caps MORE LATER then move on. The important goal at this point is simply to capture your ideas in one place as quickly as possible. It does not have to be pretty and likely it will not be pretty, but it will be done.

Third is the revision process. This should take more than one draft to accomplish. Again, do not spend time worrying about spelling, grammar, punctuation, revising or editing. Fix the obvious errors that are distracting to you as you rework but that is not your main goal. Your main goal with this part of the process is to look at the big picture. Is your thesis clear and well supported? Are your ideas well organized and fully developed? Are there any gaps in the writing or logic? Do your ideas transition well from one to another?

Fourth is the editing process. Now is the time to worry about spelling, grammar, punctuation, and word choice. Zoom in your focus from the big picture to the sentence and paragraph level. This effort may take one or more drafts to polish your writing to the desired level.

If you are creating a more in-depth project then you may also need to add a step between brainstorming and drafting that includes research and organization which would make the writing process include five steps.

The most important part of creating your own individual writing process is to let it evolve as your skill grows. The more you refine and polish your process then the better the work you produce. The key to developing a successful writing process it to give yourself time — time to let your process evolve and time to let your writing develop. This means not to rush the development of your writing process. Let it evolve over many different projects. This also means not to rush your actual writing. Allow days to pass between various stages and drafts. The more time you allow to pass then the more work your subconscious will do for you and the fresher eyes you will be able to bring to the project.

I promise that if you remember the most important rule of writing then you will improve as a writer. Developing your own individual creative process and giving it time to work will make you a better writer.

Writing and publishing a newsletter is one of the most satisfying ways to promote your business, get involved in your community, or exercise those creative muscles. Imagine it: you at the helm of your very own publication, organizing the content, calling all the shots. Sounds great, right?

It is great, but be forewarned: writing and publishing a newsletter takes a lot of work. You need to coordinate many things. Producing a newsletter can overwhelm even the most seasoned writers and business professionals. The following tips will help you organize and get your first issue out without problems.


You need to decide the format of your newsletter. How many pages will it be? How often will you publish it? Will you use spiral binding, perfect binding or simple staples? Will you accept ads; if so, how many? Will you publish your newsletter in full-color or black ink on white paper?

Typically, smaller newsletters run less than 20 pages with the text divided into four columns per page (except for headlines, pictures and ads, of course); they’re usually one or four color, printed on both sides, and stapled. This is the most cost-effective way to produce a newsletter, but don’t be afraid to get creative! There are no set rules for newsletter formatting; as long as it’s readable, you’ve got little limitation.


Ah, the good part. Written content is the meat of your newsletter, so take time to plan it carefully. Will you report mainly news or include feature articles as well? Will the content be thematic or will you divide content into departments? What about advice columns or other regular material? There are no steadfast rules here, so get as creative as you want. Always make sure to include timely, interesting pieces. This will keep your readers engaged; the term “newsletter,” after all, does indicate some devotion to news.


Your core readership and their interests will dictate your content and writing style. Take some time to think about your target demographic. How old are they? What is their income level? Where do they live? Do they have kids? What are their main interests? Then, glance at some publications with the same general demographic. Take a cue from their content and writing style. Really consider what your readers want to read, what you’d want to read if you were them. If you’re not catering to your audience, you’ll have no audience at all.

Sure, you may harbor grand dreams of producing every part of your newsletter all by yourself, but let’s face it: that’s a whole lot of work for just one person. Strongly consider getting others involved. Many writers, editors and designers are willing to help in exchange for, say, ad space or a byline. You can even ask for submissions in your first issue; just be sure that every piece you approve fits your newsletter’s style.

There are at least sixty different types of rhetorical devices in English literature. The English language is an odd mixture of truth and symbolism and most often exhibits this propensity in the form of various figures of speech. Of all the types of symbolic or rhetorical devices used, hyperbole is the most common. The use of hyperbole may remind you of William Shatner and his propensity to overact.

Worsley Online School asked visitors to come up with examples of hyperbole. Here are a few of the best examples from school-aged children. (Source:

“My sister uses so much makeup when she smiles her cheeks fall off.” Ed

“My Teacher’s so old she’s mentioned in the Old Testament.” Kaysie

“My dog is so ugly the fire hydrants disguise themselves!” Cara

“My city is so isolated it takes three days just to get to the grocery store!” Ashley

“Your sister is so dumb, she walked by the YMCA and thought they spelled MACY’S wrong” Alicia

“My history teacher’s so old, he lived through everything we’ve learned about ancient Greece” Ryan

“Saskatchewan is so flat, you can see your dog run away for 4 days!” Jenna

“It was so cold, even the polar bears were wearing jackets.” Elizabeth

The opposite demonstration of this rhetorical device is called ‘Understatement’.

This method draws the reader in by providing a statement that does not seem to fully appreciate the impact of event or situation.

Situation: The temperature outside is 10 below zero.

Hyperbole: It is so cold outside your words freeze. No one can hear you until the spring thaw..

Understatement: It might get a little cool today.

Situation: A chef prepares a wonderful dinner.

Hyperbole: The food was so good it got time off for behavior.

Understatement: The food was tolerable.

Situation: Viewing a NASCAR race.

Hyperbole: The car was so fast I heard a sonic boom.

Understatement: The cars drove at a fair clip.

Authors use hyperbole and understatement in both fiction and non-fiction writing, however it is safe to say that the use of hyperbole is much more widely used. Hyperbole is often used excessively and may not be as clever for the reader as we imagined when we devised the hyperbolic line.

As with almost everything in life the use of hyperbole and understatement are best used in moderation. The use of hyperbole may help define a character in a storyline but there is a significant amount of hyperbole that has been relegated to colloquialism and often becomes clich
So you’ve just bought one of those ebooks that come with private label rights, an ebook cover, graphic files, and a pre-made sales page. All you have to do is update a few fields with your own information and upload everything to your server.

Then you can just sit back and watch the cash come pouring in.


Not so fast.

You see there are dozens (if not hundreds) of other people who bought the same PLR ebook and are already doing the exact same thing as you read this.

They’re using the same sales page, the same ebook cover, and the same keywords as you.

And they’re sitting back waiting for the cash to roll in just like you.

You see a problem yet?

The market is already saturated with the ebook you’re hoping to cash in on. If you want to make any money with it, you’ll need to be different.

Fortunately, it’s not that hard to do. Here’s some suggestions:

Make some changes to the sales page. You don’t need to completely re-write it, just make some superficial changes so i doesn’t look and feel like the same exact sales page visitors have already seen a dozen times before.

Simply changing the background color can have a pretty big impact. Write a new headline so the first words a visitor reads are new to them. If the sales page has a header graphic, create a new one or cut it out altogether. If it doesn’t have a header, add one.

You can easily change the ebooks cover or create an all new one with Photoshop or other graphics packages.

Consider changing the title too. Most PLR ebooks come with rather boring titles, so you shouldn’t have much trouble coming up with something a bit more catchy.

Follow each of these simple steps and you’ll have a PLR product that’s all your own.

Life is impossible without difficulties. The moment we are born to this world, life gives us trials every day. Some of us overcome their ups and downs without sticking on them. Others tend to experience difficulties more often, in their lives run of bad luck lasts for a rather long time. It would be logical to ask why? Who divides people into successful and unsuccessful? Probably they do it themselves. The people take negative life circumstances quite differently. “Losers “regard them as defeats, whereas “winners” perceive them as some valuable life lesson to enrich their life experience. The main rule of “winners “is the thesis: “there are no defeats, but there is a feedback”. Such life approach allows them to acquire severe life lessons more easily and advance to their aim.

If a new dissatisfying situation arises, people act differently depending on their common behaviour strategy. Let’s see how people of these two categories react to difficulties. The loser’s strategy. “Something is wrong again…” When he does not attain the desirable result the loser experiences strong emotional discomfort that prevents him to evaluate the situation objectively. He transforms this negative experience onto other situations in his life. The winner’s strategy. What is the result? A person tries to separate this situation from the rest and give an objective analysis of facts. The loser’s strategy. Who is to blame? A person searches for the guilty. In most cases he blames the circumstances, more rarely people and almost never himself. The winner’s strategy. What have I learnt? A person is trying to find positive things in the situation. If you are given a lemon instead of apple – make lemonade. The loser’s strategy. Why did it happen? (Fixing on the past). All the thoughts are concentrated on the negative experience. The winner’s strategy. How do I want to use it? (Fixing on the future). A winner has a dream. That is why he reflects how this experience can contribute in approaching his aim. The loser’s strategy. Limiting his future. “I will never swallow the same bate”. The winner’s strategy. New opportunities. How can I act more effectively in the future?

As you see from the above examples the winner has a positive outlook and he is learning every day he lives. A winner is not a person who never loses. More likely a winner is someone who takes lessons from his mistakes and every day does something to approach his dream.

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