You Should Take A Good Look At Affiliate Programs A Consistent Corporate Identity Don T Leave It To Chance Seo Get Your Website On The First Page In One Week Get Free Fast Food Using An Austin Business Consultant How To Analyze Your Web Site Traffic

Affiliate programs are a manner by which individuals known as affiliates bring together companies and businesses to promote what they have to offer. An affiliate becomes known as a webmaster affiliate and provides a connection point between a customer and a website or series of websites. For example every time a customer or subscriber or visitor goes to a given website and clicks on a product or purchases something, the affiliate who belongs to the affiliate program is rewarded in one way or another.

Affiliate programs are a way to encourage and increase sales because the affiliates are able to spread the word. The more affiliate programs that are put into play the more traffic that will find its way to the websites in question.

Affiliate programs are also sometimes called associate programs and in this case an online merchant pays a commission to an affiliate of the site to bring more traffic his way. The more exposure a site receives the more chance it will have of garnering more sales. Affiliate programs often yield successful results by using such online tools as Traffic Swarm, Empowerism and SFI.

In terms of affiliate programs, links for the merchant’s website are placed on the affiliate’s website and it is these links that visitors can click on which will take them to the merchant’s site where they can browse and return to time and time again. Some cyber searchers will make a purchase on their first visit while others might turn browsing into buying after only one or two visits.

The affiliate program that generates the most money for the merchant is the one that is likely to be the most successful and often affiliates will recruit other affiliates to join their programs and help them in their efforts. In some cases the affiliate program will make money every time a visitor clicks on a product or service at the website while in other cases money is only earned when a service or product is bought by a visitor. Some online merchants operate one way while others operate the other way.

Affiliate programs are made up of three different components and these include in their most simplistic form, the affiliate site or affiliate program, the customer (s), and the website of the merchant. One of the first websites to begin affiliate programs was and from 1996 to today affiliate programs continue to grow by leaps and bounds.

You have a great corporate identity, so why is it that Bob from Technical Support in Sheffield has a business card on 300g mat and is a different size to Sarah from the London sales office. Not only that, but the type faces are both wrong. Fortunately, they both have our logo. Unfortunately, they’re a different colour. Sounds familiar? I’ve seen this happen repeatedly in global operations, even within the same department.

Without a system in place to enforce brand identity guidelines, the effect of a company’s visual identity will be diluted. At the very least, a company should have a Corporate Identity Guide that contains the design and print specifications of everything from business stationery to vehicle livery. It doesn’t have to be a printed guide. Many companies make this information available to appropriate staff and suppliers via a secure section of the company website.

A Corporate Identity Guide is useless if its guidelines are not enforced. The simplest way to protect corporate identity is by using the technology that is available to us via web to print systems. Not the ‘design your own’ business card websites you will frequently find on the internet aimed at sole traders, but custom templates that are built on corporate print on-line e-procurement systems.

Artwork templates for web to print can be extremely complex. One of the simplest of all might appear to be a business card. But, there is difficulty in dealing with the large variations of telephone numbers, email addresses and URLs. Each one has to have the information carefully positioned in the correct place. The reality is that business cards can be the most complex template for a large organisation, but they also demonstrate the power of using on-line templates.

Now imagine that you have to give new business cards to about 5000 employees because of a re-brand. Not only that, but you have over 500 offices. With on-line ordering, you can make new cards available to order for all office employees and have them printed and dispatched in days. As all the artwork specifications are enforced automatically, the cards will all display the corporate identity accurately.

This demonstrates one of the real benefits of web to print. The most powerful arguments for ordering simple personalised products in this way were illustrated to me by rolling out volume print projects. In one case the Managing Director of a company in question, when overseeing a huge order for a re-brand, said to me, “Aha!, so that’s why we’re doing this”. Seeing is believing.

Search Engine Optimisation (SEO) is something of a black art, many people know about it but many people don’t know exactly how to do it.

Performing SEO quickly and doing it well enough so that a site appears on the first page of the search results are very important when it comes to a sites success.

The most important aspect and the easiest way of getting a site up the rankings very quickly is by having keywords in the URL.

Should you register a new domain, try and get one with the keywords included.

I noticed a great SEO domain was up for grabs, so I registered it, built the site and within 4 days it was on the first page in position 6 in Google.

The Second most important aspect in quick SEO is keeping your keywords in your sub pages. If you had a site that sold wheelchairs you should have the word “Wheelchairs” in the name of your sub pages.

This will help your site rank a lot faster.

The Third most important aspect is having your home page content displaying your keyword phrases. I would suggest having your keyword phrases repeated on your home page at least ten times thoughout your copy.

The next important aspect is building links with your keywords in the anchor text. Have about three variations here. I once had a client and actually did not do ANY changes to his site. All I did was build hundreds of links from articles with his keywords in his anchor text. Within a matter of weeks he was on the first page of Google for a number of keywords.

Lastly, the age of your domain counts for a lot. If you have an aged domain that is over 2 years old you stand a chance of getting onto the first page of the search results within a week if you work hard at it and build links with your keywords in the anchor text.

I want to share an interesting ad I saw in the paper the other day: Wealthy fast food addict in search of an Austin business consultant to guide him in the purchase of a fast food franchise so he can save money on burgers and fries.


I didn’t really see that ad, but I know Texas business strategists and business coaches all around your area that could help that person, or you, find and purchase a franchise by guiding you through the process if that’s what you want to do.

It just so happens that, even though I’m awful with an opening joke, I know a few things about buying a franchise myself that I learned from Austin business consultants. This time I’ll be serious, so please keep reading.

As with anything, common questions arise that you want answered before you begin to even consider buying a franchise. Before you consult with a Texas business consultant or business strategist, you must read the answers to those questions and save yourself some time and maybe money.

How does a franchisor make his money?

They consult a Texas business coach like you will! Then, they charge a hefty fee for a franchise. After that, they collect a percentage of the sales and also sell supplies and services to the franchise.

Consult an Austin business consultant to find out the standard fees and percentages for the industry in which you want to buy a franchise.

What’s more important? The initial fee or the charges down the road from sales, etc? Assuming you’re buying into a successful franchise, definitely concern yourself more with the charges you’ll incur down the road.

Those charges come directly from a percentage of your sales, not profits. Too high of a percentage can deflate your profits.

Beware of any hefty fees required up front. Make sure the franchise is successful. Most importantly, consult with a Texas business consultant or seek the help of a Texas business coach before signing any contracts.

Well, is it worth it to pay a percentage of my sales?

I can’t decide that for you. Austin business consultants say that if you possess industry experience then, yes, it could be worth it for you. However, if you’re new to the industry you want to buy into and just want to try your hand, you might be best to work for someone else first.

Texas business strategists point out that you pay a percentage of sales. That means what you pay doesn’t take into account operating expenses and the like. If you don’t know the industry, you can’t plan ahead so that you can pay those fees and still make the profit you need.

What other costs can exist?

You might have to pay a percentage of advertising costs and not just for your area. This might include local, regional, or even national costs. Again, consult with an Austin business consultant.

Take advantage of the help that Texas business coaches can give to you to help you make the smart choice.

What else should I watch out for?

Talk to other franchise owners and a Texas business consultant before proceeding with buying any franchise. I can’t say that enough! However, you should know if you could sell the franchise easily, if the franchise fees can be increased for any reason, and how your industry skills stack up against others who bought into that franchise.

Again, talk to a Texas business strategist and other franchise owners. The time you take to do your research will pay off in gains instead of losses.

Slow websites are among the most frequent complaints among online shoppers. If you suspect that you may be losing sales due to slow web site performance, you should visit WebSiteOptimizationdotcom. It is an excellent resource for web site optimization. This site offers a free website speed test to improve page loading speed. You can enter your url for analysis at the site.

The results help you make the necessary changes to your site. Expect to find recommendations about, image size, number of images, total page size, total image size, and more. Study the recommendations at the end of the report. For example, if the total size of your website images exceeds 30K, you should consider reducing the file size of the images. Most importantly, you don’t need to be a technical guru to comprehend the feedback.

SmartPageRankdotcom is an excellent tool to analyze your website’s Google PageRank, link popularity, value, indexed pages, Note: The Google PageRank system reflects the relative value of a website. Simply put, the higher the page rank, the more important a site. The highest possible PageRank is 10 and the lowest is no PageRank. An interesting feature of is that it shows the estimated dollar value of your site.

Building You Website Traffic Vocabulary

Understanding the meaning of a few buzzwords regarding website traffic can go a long way. It can help you as you analyze your own website’s traffic, and it can also help you hire the right person to help you drive more traffic to your site.

Two of the most often confused words in the traffic vocabulary are visit and hit. While visits are website requests made by a user, hits are requests are made for files. The two are fundamentally different. Your homepage, for example, could be made up of 10 different files, including audio files, images, javascripts, etc. Therefore, one visit could result in ten hits. In the above example, it would take ten hits to view the homepage once. Don’t accept the number of hits as a measure for website traffic. You should only worry about the number of visitors since it give you a more realistic idea of traffic. Hits are an unreliable way to measure traffic.

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