What Employers Need To Know About Employee Blogging Revealing The Affiliate Residual Income Marketing Secret Deep Linking Strategies For Seo How Etiquette And The Law Of Attraction Can Boost Your Success
With the convenience of the internet, most employers enjoy quick and effective communications with their employees. But lately, many employers are expressing some concern with employees who have started “blogging.” This concern stems from the fear that some of these employees may be disclosing company matters or worse, criticizing the employer online.Because of these reasons, it is not surprising that many employers are looking for ways to address these employee blogging issues.
Employee blogging can involve the disclosure of confidential business information, disparagement or criticism of other employees or of the company itself, and display interests that are in conflict with the company contracts and policies. The trend these days show the court’s support for employers who decided to terminate a particular employee who was found to be engaging in behavior that is in conflict with the company’s best interest.
It has actually been established that employees who damage their employer via blogging are violating their obligation to be loyal to the company. This duty of loyalty encompasses duties of confidentiality and obedience. On the other hand, this duty of loyalty is violated in cases of disparagement of the managers, criticism of the company, harmful speech and insubordination. One example of an employee blogging that became a problem for the employer involved a flight attendant who posted provocative photos of herself wearing her airline uniform. Another employee, hired by Google, posted his criticism and other impressions of his employer. A Microsoft employee also took photos of several Apple computers as they were delivered and posted them on his personal blog. All these employees, in this case, were terminated on the basis of their personal blog content.
The blog monitoring being conducted by these employers is being considered by many employees as a violation of their “right to free speech.” This right to free speech, however, as indicated in the First Amendment, only covers the government’s restrictions on individuals or groups. But in “employment-at-will” states, existing law allows employers to terminate employees who were found to be disloyal to the company. Even so, employers should be very careful when involved in situations involving employee blogging. If they are not careful, they could damage their reputation in the business community especially if they were seen as being too intrusive to their employee’s personal activities.
In order to avoid these concerns, employers should implement general employee blogging policies, which will cover blogging agreements and procedures to be followed for employee blogging. These policies should also cover the use of electronic resources as well as rules on harassment, discrimination and non-disclosure. The agreement between employers and employees must also include in detail policies and guidelines involving the removal and use of confidential company information and rules for the use of company-sponsored blogs. In case the employer has not yet created guidelines for internet usage, the company should immediately come up with one. The employer should then advise their employees that they will be monitoring personal internet use especially during work hours. Lastly, employers must check the present condition of their internet security in order to know if they are at risk for data mismanagement including internet sites and archived emails. The general policies covering such internet usage and blogging should guarantee that the employees will not be able to disparage or criticize their employers and should promote confidentiality and professionalism.
While employee blogging guidelines may result in communication limitations, employers should be careful not to impede on labor laws, whistleblower statutes and other employment-at will policies. The employers should be aware that there are states that consider it illegal to terminate employees for off-site or private activities unrelated to their employment. There are also cases where termination is deemed illegal when the employee posted the company’s illegal activities on their blog. In connection, employees should be allowed to post statements related to union organizing and other similar activities. In other words, employee blogging policies should be drafted based upon these considerations.
It is recommended that employers assign an individual to do the blog monitoring. There are actually public corporations that are obligated to monitor employee communications as part of state or federal regulation. On the other hand, private corporations are allowed to monitor communications to make sure that their employees are not involved in improper conduct such as disclosure of confidential company information. More importantly, a company should create an employee blogging policy that adheres to the guidelines set by the National Labor Relations Act, where blogging activities are protected. Employers should make sure that their monitoring does not violate any NLRA policies on blogging. Informing employees of any revisions to the existing policies or changes in implementing guidelines is equally important.
Marketing is the foundation for any successful business. Marketing involves bringing across your ideas to others, getting them interested in these ideas and then selling these ideas to them. Successful marketing arouses a person’s interest to find out more about your program or products.
Affiliate programs usually are centered on a website, which is the knowledge base for the program. Visitors of the website may choose to buy or sign up. How can you secure a successful hit then? This is difficult because there are so many similar programs on the internet. The visitor may choose to ignore and move on because your website is no different from other websites.
YOU NEED TO CATCH THEIR ATTENTION!
Your ad must be unique and your website must contain comprehensive information to attract the visitor’s attention, and his willingness to find out more on his own. This is what residual income is all about!
To begin your marketing campaign, you need well written ads, eye-catching ads that make a person want more information. Your ads must arouse a person’s curiosity and generate an interest in him to spend time learning about the product or program. So, first you make a person curious about what you are selling, and then bring him to your website to learn more about it. It is very critical that your website has all the information ready for him, such that it makes him want to either sign up as an affiliate or buy the products. You would have then earned yourself an opportunity to make residual income.
You only need to place ads and the website will handle the rest. That is the goal in residual income – ongoing income with a little work. You can build a stable residual income through Affiliate Program if your marketing campaign is successful.
Linking is one of the prime areas of any SEO campaign and is considered a key concept that can drive targeted traffic to your website if done the right way. The good news is that Linking is effective and the bad news is that there are many aspects of linking that have undergone severe changes over the years.
One of the good aspects is that one single linking tip can put you way ahead of your competition especially where most webmasters think that all you need is a reciprocal link directory for gaining link popularity in some of the top search engines like Google or Yahoo. If you have already gone through the Google page rank update then you are aware of the fact that directories with hundreds of links are not happening any more. It is being treated as a negative tactic.
There was a time when content was supreme and then it shifted to design and other elements and it has come full circle back to content. Hence more and more people have started to focus their efforts in content. Let us look at a different perspective, maybe an example.
Hypothetically, you have a website with 500 pages of resourceful content. If you want to publish articles on multiple categories then the page number can go higher up. Now on the other hand if you have a website with 30 pages, you can expect it to grow to 500 if you keep publishing articles. Now each of the articles as well as the resource pages is live links to your web site. There are two ways by which you can get links to your website in a given situation and they are:
You can get a link for your home page as a part of an exchange for a link to one of relevant article pages on the site with whom you are doing the exchange.
The second option is deep linking. In deep linking, you will get a link straight to the particular page on your web site, which you are going to link them to. The question is how will it benefit you?
So let us look at the various benefits of deep linking:
1. This will make webmasters excited regarding linking with you/your site simply because you will be putting them on your web site and not on any low rank, shady website where people might not visit.
2. This will give a signal to other webmasters that you have studied their website carefully and completely and hence know where their link will fit on your website. It is any day better than a simple swapping of web site links. There is a more meaningful result associated with deep linking.
3. You will start to build link popularity directly on to the pages that are within your web site.
4. You will have the leverage and hence you will be in a position to ask for better links from different web sites. This means that there will be no dumping of links. You will also have the advantage of asking for links of importance from various webmasters.
5. Your links page will grow in value because it will not be crammed with links, it will now have only useful or relevant links.
6. These links will help to direct meaningful or targeted traffic to your website, which in the long-run will generate revenue and provide opportunity for many more traffic spikes.
These benefits are enough to keep your website ahead of competition and will not impact your Google page rank severely even when the next page rank upgrade is released.
Recently, and even still, there has been a lot in the news about The Law of Attraction. The Law of Attraction simply states that “Like attracts like”. In other words, if your believe is that life is hard and that you cannot make it no matter how hard you try ( as is rooted up in most people) then that is what it will be for you.
Not only that, you will also only draw the kind of people who are like minded with you – people who’s thinking are that limited as well in order to compliment yours and make you affirm to yourself that the believe you hold in your mind is true. In this case you will continue creating your reality in negativity.
But thank God every human being has the power to decide what believes are best for the kind of life he/she intends to live.
If we are honest with ourselves, no one will like to live an entire life struggling for a living. Life is just too short for that. Every human being craves – at least – some happiness in their lives. Be it success in whatever area of life or some fulfillment of some sort – Family, career and finance, friendships, relationships, health, and the count goes on. In order to attract all these, we need to act in accordance with what we really want to achieve.
In a quest to attract success in ones career it will not just mean having a good resume. Most businesses these days search for people who can attract business and positively impact their bottom line and for that matter, the need for knowledge in business etiquette has become a very important requirement in the qualifications most sort after by employers and businesses.
REAL opportunity seekers and career oriented professional and business people know that to attract success you need to act and walk the part. There is no need to hope for success and advancement in career if as a person, your actions only repels your intentions.
A serious career oriented professional does know that he or she needs to always dress the next career stage at the present position to indicate to the bosses and the business world that he or she is ever ready to move on to the next higher position.
Dressing up the next level is only signaling to your subconscious mind to start preparing you for your next promotion. Adding up to that could be that your table manners among executives depict a very fine person who can impress clients with all confidence at business meetings and luncheons. It may not necessarily mean a promotion at your current workplace, it could be a better company compared to where you are now.
If you are doing business for yourself as well, you need to give out the image to your prospective clients and partners that you are more than capable to handle their interests, regardless of what business you are in.
In this way you communicate not only your ability to handle their business very well, but also that you can be trusted. That will make your prospects to feel more comfortable working or recommending work to you, plus you attract, eventually quality clients and partners who compliment your image.
Some people are of the notion that as long as you have an excellent product then you can win. It is unfortunately not the case today. Your excellent product must also be accompanied by a sparkling image. This is a sure way to convince a client to buy from you or employ your service.
The business world today is a jungle out there so you need every opportunity to make your service or product the only solution to your clients and prospects. The frequent use of business and social etiquette in this case can assure your attraction of the success you desire. Good etiquette plays an integral role in every business encounter, just make it second nature and you are a winner!.
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