The Perfect Business And Social Networking Community Powerful Referral Networks Build A Powerful Referral Network And They Will Come Earn Extra Pocket Money Sell Old Cell Phone Handsets For Cash Linking With Integrity Getting One Way Links The Right Way
Capitalizing on the fastest growing global Internet trend.
The global Internet community continues to grow at an amazing rate. From 70 million people in December of 1997, as reported by International Data Group, to 1,245 million in September of 2007 as forecast by Internet World Stats.Representing a growth from 1.7% of the worlds population to 18.9% in a short span of just 10 years and that’s only the beginning.
In those very few years, the Internet has morphed into a very powerful platform that has changed the way we communicate with each other and the way we do our everyday business. The Internet, as with no other medium, has expanded the International or Global dimension of the world. It has become a universal source of information and business opportunities. For a very low investment, anyone can create a web page for social or business networking. Almost any individual or business, no matter the size or the location, can reach a very large market, socially or for e-commerce, fast and economically.
With that said, it brings us to one of the fastest, if not the fastest, growing segments of the world wide web, business and social networking communities. We’ve all heard of them and many have participated in some, such as MySpace, YouTube, MSN Groups, Blogger and the list goes on and on. If we had all been very smart, had a crystal ball and a few extra shekels laying around, we would have all invested in these companies and retired somewhat the better.
The latest rapidly growing segment of the networking community is online business networking sites.
With a global outreach this type of site can reach the ever expanding global populace using the internet, allowing them to connect with virtually any individual or business. Anyone can use networking sites to expand their business while making invaluable contacts world wide and to do some of the easiest, cheapest and smartest form of advertising available.
The latest and maybe the most interesting of the next generation of networking sites is called the gibLink Community, standing for Global Internet Business Community. This new business and social Internet community has incorporated global revenue sharing into the mix so that all of its advertisers/subscribers can have a share of the revenues generated. Now let’s imagine a global Internet community with millions of business people from around the globe, networking and sharing ideas, and now benefiting from a revenue sharing plan. Ponder this: How much is Google worth? You get the picture.
Just launched two weeks ago on October 15th Forbes business magazine had this to say about gibLink:
“On Monday, September 24th the giblink conference call was swamped with over 20,000 people who wanted information.
What if you had had the chance to revenue share with the owners of MySpace, YouTube, GoDaddy or Google? That would be the opportunity of the century!!!!
Now imagine for a moment, a company that could bring all the best elements of these companies under one roof with a primary focus on a business social networking community, designed for small, medium and even home business entrepreneurs around the world to promote, advertise and expand their core business to compete in the global marketplace.”
All in all gibLink has set itself up to be a Global Internet Business community designed to make connections that count and:
As solo business owners, we sometimes feel like “Lone Rangers” on our own, trying to figure out ways to bring in more clients. A business owner’s survival and growth depends largely on bringing in new clients. Who wants to be alone on the range, single-handedly trying to figure out how to bring in clients and expand business? That takes tremendous energy, and hard work to produce average results.
Instead of operating on your own, there are ways to creating a sales force of people happy to refer business to you. Think about how big companies increase their sales. They have large sales forces out there selling their products. The sales people are educated about the product, calling on prospects, and are paid commissions based on the number of accounts they bring in. One of the differences between a big company and you is that YOU are the “one.” You are your sales force, that is, if you operate as a “Lone Ranger.”
An effective way of creating your sales force is through your referral network. A referral network is a group of people who already know you, understand your business, and can refer people interested in buying your product or service. With a powerful referral network, an unlimited flow of quality prospects start coming to you quickly and effortlessly. You never have to cold-call again! This is the easiest and most effective way to establish an ongoing stream of warm leads.
Building a referral network begins with educating people you already know, your clients, colleagues, friends, and people you meet. You want to clearly articulate what you do, who your ideal client is, how your product or service helps your clients, and what’s unique about working with you. Once these people are educated about your product, they become your own “sales force.” However, just like any sales force, it helps to motivate them to sell by giving them something special as a thank you.
Consider offering a referral fee or a special gift to those people who refer business to you. People will be motivated to refer business to you, if they’re rewarded for it. I know, as a sales person, what motivated me the most to bring in those sales was the commission check I received at the end of the month. And, I still love receiving those checks. I’ve been referring business to a colleague and I’m delighted when I receive a thank you note and check from him. It’s an incentive to think of other people who can benefit from his service.
By organizing a healthy referral network, you’re going to be able to rely on other people out in the world, all educated about the merits of your product or service, willing to become your marketing machine.
Here are six steps to follow that will help you set up a powerful referral network.
1. Change Your Mindset: For some people, there’s hesitancy when it comes to asking for referral business. We have thoughts like, “They won’t want to help me,” or “How do I even ask?” Before you project these fears, step back and consider. If a customer’s satisfied with you, they’re delighted to help you out. Also, people in your personal and professional circle who believe in you, want to help you grow.
2. Be Proactive: Rather than waiting for people to offer referrals, ask, because more than likely, they don’t think to offer. Occasionally, they may say to you “I told my friend about you.” It’s really great when that happens, but don’t rely on it.
3. Write What You Want to Say: To help you gain confidence, write the words you want to say. Then practice saying it aloud until you’re comfortable with it. We all feel uncomfortable doing something new. It’s just like going to the health club and working out. You have to use that muscle over and over again in order to build strength. It’s the same thing with asking for referrals.
4. When to Ask a Client: The best time to ask a client for a referral is immediately after you’ve received a compliment, and/or once the sale is closed. Once your client utters the words, “I’m happy working with you. I really have enjoyed this.” That’s your cue to ask if there’s anyone else they know who would benefit in the same way from your services.
5. Referrals Fees: Establish a referral program whereby people receive a referral fee or special gift for the people they refer to you. Let your referral network know in advance what they can expect in return for their referrals. Giving referrals works both ways. If people refer business to you, tell them you will do the same for them.
6. Keep Track: Once the steady flow of referrals starts coming in, it’s time to start managing all these leads in an organized manner. There are several software programs designed to you help track your business and referrals. Outlook, ACT, and Goldmine are several software programs to check out.
* Write a clear and compelling message of what you do, who your ideal client is, how your product or service helps your clients, and what’s unique about working with you.
* Practice saying it aloud and role play with a buddy until you are comfortable saying the words.
* Start calling the people in your personal and professional circle, educate them about what you do, and invite them to be part of your “Referral Network.”
* Ask your buddy to role play being the client and practice “asking for a referral.”
* Create a “referral fee or special gift” program you can start offering to your clients, colleagues, friends, and people you meet.
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If you are like so many people out there, you probably have all of your old cellular phones hanging around your house in a variety of drawers, or perhaps you have an old box of them. Why do we seem to hold onto these things long after we have decided that there is a better product for us on the market? For many of us it simply does not dawn on us that we could earn a bit of pocket money and sell old cell phone units for cash. The fact of the matter is that many of those telephones that we have in drawers and boxes can make us an extra bit of pocket money.
You may have heard of the programs online that will allow you to sell old cell phone units for cash. This is a great idea. Some of these programs will even pay you within two days of when you offer it to them. However, if you care at all about the worth of your phone, you will probably not want to go with these programs. The fact of the matter is that you need to go with a program that will actually take into consideration the type of device you have. The reason that you would not want to go with one of these programs is because they usually pay low, flat rates for all of the units. Why should you settle for a flat rate when you have an expensive top of the line product? If you have a newer Blackberry, why would you want to accept the same price as those who have a bottom of the line Nokia?
There are some other options that will allow you to sell old cell phone units for a better price. These programs don’t pay out as fast, so they are not as appealing to some consumers. The programs that make a bit more sense if you have a cellular telephone that is actually worth something take about 30 days to pay you for the items you send out. The reason that they take longer to pay is that they inspect every single phone individually to give you the best deal for the units. While this type of program takes longer, you can usually make more of a profit in the end.
It’s just as important to know what not to do when executing a website linking strategy as it is to know what to do. With inexpensive linking software and services so readily available, there’s a strong temptation to take shortcuts when it comes to getting quality links.
Avoiding these traps will help your search engine placements rise naturally and stay that way for a long time. In this article, I describe two ways that you can help yourself avoid being labeled a link spammer.
What is a link farm? A link farm is any website designed and set up for the sole purpose of getting search engine spiders to crawl and index web pages. These websites provide absolutely no end user utility or benefit.
So how do you recognize a link farm? First, you need to ask yourself, is this site heavy laden with links? Most link farms will have a “farm” of links with little to no content. As for an explanation of the site’s existence, it’s usually missing too.
The next question you need to ask is, what does the URL of the site itself look like? Most of the time, link farms will have long, hyphenated URLs (i.e. our-great-linking-directory dot com). This is a generalization so not all link farms will have these types of URLs. Many of these link farms are generated using software. The software will go out and find a domain name that contains specific keywords even if it settles on something with several hyphens and numbers. You may still consider a long, hyphenated site for linking purposes but make certain you conduct more research before you submit a link.
Next, look at the domain name extension and note if it’s .info or .biz. In order to sell these extensions, many domain name registrars offer a one-time, deep discount. I know of several registrars that sell .info domains for 89 cents per year. These cheap domain names allow spammers to generate thousands of sites at a huge discount.
The next criteria I use to help identify a link farm is what I call the “cheese factor”. Although some link farms will look professionally designed, most are either 1) generated with software or 2) are designed with the same cookie-cutter, non-altered templates that fill search engine results. This is especially true with blogs. Spammers and Internet newbies will not take the time to brand their websites or blogs. These are commonly referred to as “pump and dump” websites.
Another question you should ask is, does it look human? That is, does it look like someone hangs around and takes care of things? You should also be able to contact the webmaster either via web form or e-mail. If there’s no contact information available anywhere on the website, be very afraid.
If it’s a directory site, check out the links in a few of the main directory headings. Are the URLs hyphenated just like the main URL? If you visit one of these sites, does it look the same as the site you just came from? Are there more URLs crammed onto one page than anyone could possibly visit in a lifetime?
Last but not least, if you have your suspicions that a site might be a link farm, for any reason, stay away. It’s better to miss a great linking opportunity than to post your link and get downgraded in your search engine placements.
When you’re placing your links, you want to make sure that the site you’re linking to has something to do with your own site and, vice versa.
A non-relevant link is defined as a hypertext link placed on a website, or in a directory, that has little to no relevance to the linking site or directory. These links are placed for the sole purpose of 1) increasing page rank or 2) getting a website crawled and indexed or a combination of the two.
The most obvious way to combat not-relevant links, over which you have complete control, is the placement of links on your own site. Avoid placing links on your own site to another that has no relevance to your content; even if it’s a legitimate. Why? The link doesn’t do anything for you or the person whose link you placed. On the other hand, don’t ask someone to place a link on their site which doesn’t relate to yours.
Google, Yahoo, and MSN all look closely at whom you’re linking to and who’s linking to you. In fact, Google’s PageRank definition specifically states that link relevance (quality) is looked at more than just the link itself.
So what’s the solution? As in researching a potential link farm, you need to check out the sites that are you’re linking to. If you’re submitting your site to directories or article directories, make sure that you’re submitting your content and links to the most relevant topics and sections.
Don’t worry about getting an exact match in terms of relevance between your site and the linking site; just make sure that each site complements the other.
Know the Linking Pitfalls
In summary, you can be accused of being a link spammer even if you think you haven’t done anything wrong. To keep your linking strategy clean, I’ve outlined two specific techniques that will keep your site safe with the search engines.
First, watch out for unscrupulous link directories and sites (i.e. link farms). Use the techniques and ask yourself the questions I’ve outlined to recognize and avoid these harmful sites.
Second, make sure you’re posting to relevant sites/directories/articles/blogs or wherever you choose to submit your content and links.
Most importantly, if you think you might get accused of being a spammer, by attempting to use a linking technique you just read about or software you just bought, trust your gut and don’t do it. Linking software creators claim that you can get thousands of back links with the press of a button or for only “$49″. The only way to get good quality back links is to do the research yourself and hand-submit every single link.
If you avoid these two traps, you’ll be well on your way to getting the links you need to get your website placed higher in search results and, as a result, generate more sales..
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