Striking Keyword Gold What Makes A Good Blog A Closer Look At Different Home Based Business Opportunities

Keywords are all the buzz these days, but the migration of keywords from what they were a year or two years ago to where they are now is a different thing altogether. Authors, entrepreneurs and business owners know they need keywords in their web site, in their press releases and in their articles but they don’t often know how to find these keywords or what the best keywords are to use.

When your web designer says to you: “Pick your keywords for your web site” the first thing you think of are the root or “gut feel” keywords.

These are almost always wrong. Why? Let’s dig into this further and find out.

Let’s say you’re looking for a doctor. Are you going to go online and search for the keyword: “Doctor” Doubtful. You’ll probably go online and search for doctor + internal medicine + San Diego, meaning that you want to find a doctor in your specific area and for your focused needs. If, as the doctor, you used the keyword “doctor” you’d end up with a mishmash of traffic to your site and, if you were using these keywords for articles or press releases, neither of those would bring up much in the search engines.

Why keywords?

The long tail has really forced us to dig further into our markets than ever before. In fact research has shown that regardless of the type of search someone is conducting, a consumer who uses focused, finite language is much more likely to buy than a search based on “gut feel” words. Let me give you an example.

Let’s say you’re looking for a red car, you want a new car and it has to be red. On a fluke you think: “Hey, Lexus makes a nice ride, let me see what comes up when I do a quick search.” So you plug in the keywords: red + Lexus, what do you find? A hodgepodge of sites related to everything from the Lexus that someone is trying to sell on eBay to the guy so in love with his car he’s created a MySpace page about it.

Chances are it doesn’t really matter because you weren’t that interested in the red car to begin with. But if you search on more finite terms, let’s say red + Lexus + 4WD + sunroof, now we’re talking a consumer who is 95% closer to a buy than the guy Googling “red + Lexus”. In order for you to find your audience in the maze of traffic and the enormity of messages online, you’ll need to get very, very focused.

Getting clear, getting focused

So how can you get focused? Well first, why not try surveying your customers or readers? Ask them to fill in a quick little survey and see what search terms come to mind when they think of your book, message, or product (to get more “buy in” to this survey, offer them a freebie if they do it).

Other ways to gain access to keywords are keyword search tools like Wordtracker and Overture. Both of these sites have a learning curve and Wordtracker does have a monthly fee (but if you have all your data together they offer a free one day trial that might get you started). But buyer beware! According to AME’s keyword expert, Susan Gilbert: “If you go to and type in your keyword, you will get the results from search in Yahoo for that term only for the prior month.

“However, these numbers are not accurate.(Every time someone types a keyword into yahoo for SEO purposes, it counts as a search). Search numbers are only part of the equation, however. You have to evaluate the “results” aspect (how many pages of information are available in that search engine for that term). It’s finding the perfect relationship between a keyword that has enough searches with low(er) competition that will tell you the best keyword terms for your purpose.”

As you’re navigating through a site like Overture, they key is to look for supply vs. demand. Ideally you want a keyword that’s being searched on that doesn’t have a ton of supply. Let’s take the diet industry as an example, if you’re trying to promote your message of diet and healthy living, using the word “diet” in your article, press release or web site keywords probably won’t get you much ranking. Why? Well everyone in this market is using this same word, but if you dig even further into this market you’ll find that the search term: “Lose weight fast” is getting a lot of searches but very few returns. When that’s the case those are the keywords you want to zero in on.

So how do you know if your keywords are working? Test them. You’ll see very quickly if they’re working or if they’re too general to matter. Sometimes the only way you can find out is if you test, test, test. Web 2.0 strategies are always growing, building and changing. And speaking of changing, you might wonder how long keywords will last. Well, that depends. According to Gilbert: “Keywords could work for months or years. There’s no telling because the WWW is constantly filled with new sites and new information. Use the keywords immediately, and for as long as you are getting results.”

Once you finalize your keywords you’ll want to use them, but not overuse them. I’d recommend using your keywords in the article or press release title, then once in the first paragraph and once in the last paragraph. This will tie in your words nicely without overusing them.

The key with keywords is to understand that the more focused you can get, the better your results will be. Yes, it’s a lot of work but the benefits can be enormous and like anything on the ‘Net, it’s growing and changing and if you can adapt and learn, you can grow your campaigns and your success!

Because there are so many blogs and web sites about blogs on the internet, it can be tough to distinguish your blogging web site from all of the others. Whether you are starting up a new web site aimed at bloggers or whether you are looking to make your existing blogging site more distinctive, the key to building and maintaining a site that will capture the interest and attention of the blogging community is finding your niche. If you can fill a unique need in a way that no other web site does, you’ll be able to build a lasting readership among web surfers. Once you have discovered a niche, you will still have a lot to do, but finding your place in the blogosphere is the place to begin.

Every great blogging web site starts with a great idea, and you can’t build a successful site that will last without one. There are many great sites aimed at today’s bloggers, and competition for the attention of this growing demographic is fierce. To make your blogging web site stand out from the pack, you will need to offer something that no other site is currently offering, or you will need to do the same thing that an already popular site does but in a more impressive or valuable way.

One way to discover an ideal model for your blogging web site is to look at the sites that have successfully captured a blogging audience already to determine if you can appropriate some of their strategies to help realize your vision. Of course, you will also need to add a unique flair to your project in order to stand apart from your competition. Many people agree that the web sites that do the best in today’s market are the sites that have the most personality. The fiercely individual surfers who are bloggers are a demographic that responds especially strongly to personality, so consider how you can give your site a unique and attractive feeling by lending your own voice and sensibility to your site’s design and content.

Once you have a great idea for your site, have pinpointed a special niche that you are well equipped to fill, and have infused the site with personality, the next step is figuring out how to get the word out to bloggers. In the long run, a great idea just isn’t enough to propel your blogging web site to success. You will need to draft a smart and realistic marketing plan in order to draw readers to your site. Once you hook a blogger, your great content will keep them coming back, but it is vital to get that first glance or your site won’t have a chance to shine.

Those looking for a serious home based business opportunity online may often be a little overwhelmed with all of the options at their disposal. It can sometimes be difficult to sort out all of the different choices involved in the search for a serious home based business opportunity.

One serious home based business opportunity category is the area of sales. Many mothers, students, and entrepreneurs sell different types of products through this serious home based business opportunity. Products offered range anywhere from makeup and skin care to vitamins to household cleaning supplies. Although this is an excellent way to make money as a serious home based business opportunity, working in sales requires patience, friendliness, and an overall knowledge of one’s product. If one can develop the right approach over time, selling various products often proves to be an excellent choice for a serious home based business opportunity.

Another avenue in the pursuit of a serious home based business opportunity is the area of a business franchise. A franchise situation is one in which you work with an already existing business model in order to expand that company as well as make money yourself through this type of serious home business opportunity. The advantages of this particular style of serious home business opportunity are that one does not have the fees and stresses associated with starting a new business from scratch. Franchised business models tend to be very orderly and work very easily, as they are designed specifically with the franchisee in mind. The down side of this type of serious home based business opportunity is that a franchise does not usually offer a lot of creative freedom within the structure. Whether or not this is viewed as a problem would depend on each individual entrepreneur and his or her personal goals in pursuit of a serious home based business opportunity. Some people appreciate the ease of having their business planned out for them, and others would prefer to start from the ground up with their own serious home based business opportunity.

A third type of serious home based business opportunity is a business that is conducted through the use of the internet and e-commerce. There are countless ways that the internet can be used to pull in a profit when a person is working on a serious home based business opportunity. Many products and services are made available online through the use of a website, which can often be a very profitable and serious home based business opportunity. Internet businesses are not difficult to set up, although they do require an adequate knowledge of basic technology and the workings of the world wide web. The biggest challenge of an internet business is keeping up with the growing and changing times, as well as finding a way to make your business stand out among other internet companies as a serious home based business opportunity that is pulling in satisfactory profits.

There is much information online that is designed to help a person begin his or her first serious home based business opportunity. The best way to take advantage of one’s serious home based business opportunity is to gather as much knowledge as possible. This, in turn, will cause the serious home based business opportunity to be the best it can possibly be. With a little effort, the sky is the limit!

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