Seo As A Destination Video Streaming Reaching Out To The On Demand Customer Best Practices For Small Businesses Do I Need Managed Web Hosting Or Shared Web Hosting
Search Engine Optimization (SEO) is a phrase that can appear to be a catchall. It seems these words are floated around whenever anyone talks about marketing on the Internet. It can even become easy to simply think of the term in context of something we don’t understand so we ignore it.However, to ignore SEO is to invite a slow death to your online business.
Search Engine Optimization is the goal, not the specific process. Essentially what it means is that that you must use a variety of marketing tools to achieve Search Engine Optimization (SEO).
Too many people think of SEO as a tool, but if it is where are those who know how to use it that way? I realize I may be arguing semantics, but optimization can only take place as you rely on other tools in your marketing tool belt.
Imagine SEO as a town and marketing as your car. There are multiple components that make it possible for you to drive your car – that is the combined marketing needed to move your business ‘car’ from a place called Idea to another called SEO.
There are many businesses that like the place called Idea and never seem to understand that they need to take their idea and transport it to a place where others can see it.
I am always surprised to see individuals who develop sites with no idea of the end goal. The misperception is that the end goal is website development not SEO.
The hope seems to be that if the website is on display that will be enough for customers to find the owners idea and buy into it. The truth, sad as it may be, is that you misplaced your goal.
Your goal should be to take your business and make it as well known as possible so that people will want to come to your site. You do this when you optimize your site for search engines.
Why does it matter?
If search engines do not detect your site as well developed (by their standards) you will not find your site ranked very well. Since most consumers arrive at sites as a result of an online search it makes sense to work to improve your marketability though optimization.
How do I do that?
You optimize your site by making sure your site design is infused with keyword rich content. What that means is that you choose a word or series of words that help identify what your site does. Then you make sure those words are used frequently and tastefully throughout your site. Search engines look for those common phrases and will improve your ranking based on the collective use of the targeted phrase.
From that point you work on ancillary strategies like backlinks and other traffic building events that continue to improve your visibility by search engines.
The truth is without SEO as your ultimate goal you will never fully realize the potential in your dream of online business. Keep working to uncover as many facets in SEO as possible and then make that your goal. Your dream will grow large when you shift your focus from SEO as a tool to that of important destination.
YouTube and MeTV understand that people want a creative way to express themselves. The anonymity provided by the web has allowed multiple thousands of wannabe stars to shine in low-resolution splendor.
The success of these online video enterprises has encouraged others like Yahoo, AOL and a variety of other media outlets to begin streaming video for online consumption.
Even children’s television is finding ways to allow kids to utilize online video streaming to participate in traditional television broadcasts through MeTV.
Television shows are now being released as video streaming downloads because the public is interested in video content.
Sure, there are uses for educational and knowledge based video streaming, but what about a lighthearted parody of your business?
Some businesses use these video parodies for annual company meetings or they have their staff reenact a portion of a well-known movie. While it may have originally been a fun part of a company meeting this information can be made available as part of a video streaming download allowing multiplied thousands of visitors to gain an appreciation for the humanness of the individuals running the business.
There are times when a good marketing campaign simply means allowing customers to see that you are not opposed to enjoying life. Video streaming is a concept that is sprinkled throughout social websites like MySpace. If your video stream is entertaining you might consider making it available on a site like YouTube. In turn, you may discover that many individuals that frequent social networks may pick your video stream to feature on their website. This scenario simply allows your work to be scattered in a variety of circles. In the end it could mean more site visitors and search engine queries.
The growth of video streaming is in response to the on demand needs of web users who have grown accustomed to having what they want at their fingertips.
Forbes has created an online presence that features extensive company produced news clips and other online video streaming. This component has become a big part of Forbes.com. You will find many more sites are relying on the marketing of their own online “network”.
If video streaming didn’t have a positive marketing kick for these companies it wouldn’t be used, but more and more sites are making video streaming a key player in their online marketing strategies.
Whether your content is serious or hilarious, video streaming makes it possible to reach out to a media savvy audience and engaging them in a new way.
Small businesses can often be beaten out by larger competitors simply because they have better practices than small businesses. The good news is that there are a number of practices that can translate to small businesses. These strategies and tactics are some of the best-kept secrets and can make a business much more successful in the long run.
The act of borrowing ideas from other companies is called “best practice benchmarking” and can lead to vast improvements in business structure if done properly. Since most small businesses have a much smaller budget than big businesses, the practices learned can save money and be even more beneficial for them than for the big companies. If a small business emulates another business’s way of cutting costs, they will be able to do in a shorter period of time.
To begin borrowing practices from others, there needs to be a clear understanding of their methods. The best way to go about using successful practices is to do heavy research and ask questions to find out how others were able to achieve their goals. This step is important because if the practices are not studied well a small business will usually end up failing or wasting precious resources that they cannot afford to lose. A helpful tool for finding out better business practices is to send surveys to businesses that are successful in that job field.
Although emulating successful business practices is the goal, it is important for individuals to modify the practices to fit with their own business. Not everything will translate and there will be small, yet crucial modifications that need to be made.
Some of the most popular practices that small businesses borrow deal with communicating with others and saving money. One way business owners cut corners is by having a company meeting with their top employees to discuss strategies for conducting better business and the direction they want to see the company head. Individuals may also sponsor retreats or getaways for top executives, helping workers to bond and communicate better. This practice will also help get everyone on the same page as far as product development and business plans. Business owners can also poll and survey their employees, or the employees of other companies, in order to get their opinions on typical problems they face.
Many well-known businesses are now helping others research their successful practices in order to find the best methods for their companies. Some of these businesses are Home Depot, Wal-Mart, and Target. The research to be studied includes strategy models for how to run a successful partnership and real life examples of ways they saved money and cut costs. The research also includes access to popular certification programs and what those businesses learned from the courses. They also showcased the various rewards and recognition systems that they provided to their employees to encourage hard work and better communication.
The great thing about small business practices is that they rarely have to do the dirty work because big corporations have already done it. There are so many different business practices that translate from big corporations to small businesses, and small business owners can take advantage of the abundance of opportunities available to them. If small business owners can modify these popular practices in a way that will work with their company, they can save more money and have a more successful business with little effort.
There are many different choices to make when it comes to selecting the best type of web hosting for your particular needs. Shared web hosting is by far the most popular type of web hosting, and is ideal for most websites. However, many websites, such as those with very high traffic or form whom security of sensitive information is of utmost concern, managed web hosting just might be a better choice.
Shared Web Hosting
For smaller websites, purchasing a server or paying to leasing a dedicated server would be an unnecessary and very significant expense. Shared web hosting is an inexpensive and effective web hosting solution for most smaller websites. This type of hosting is referred to as shared web hosting simply because multiple websites share space on a single web hosting server.
Web host servers are large and powerful, and have sufficient room and bandwidth capacity to host multiple websites with ease. When you select a shared web hosting option, you purchase a package from a web hosting company that includes a certain amount of space and bandwidth on the company’s server. This option allows website owners to enjoy the power of a powerful web hosting server without having to pay for more than is actually needed.
The number of other websites with which your site shares a web host depends on the size and bandwidth needs of each website along with the capacity of the server. As long as your shared web hosting agreement includes a sufficient amount of space and bandwidth for your needs, you don’t have to worry about running out of room in a shared environment.
If your website grows faster than you expect, and you do find that it is outgrowing your current hosting agreement. You can always negotiate with your web hosting company to add additional space and bandwidth capacity to your current shared hosting agreement. Another option is to step up to a higher level of web hosting, which could mean getting a dedicated server with managed web hosting.
Managed Web Hosting
Websites that deal with highly sensitive confidential information, as well as those who receive a great deal of traffic are more suited for a dedicated web hosting environment than for shared web hosting. With dedicated web hosting, your website does not share a server with other websites. One web hosting server is dedicated specifically to your website.
Most companies who need the capacity of a dedicated web host decide to go with a managed web hosting solution. This is because the actual management and administration of a dedicated host can be very time consuming. If a website owner selects an unmanaged hosting option, he or she becomes responsible for every aspect of maintaining the web hosting server. Managing a web host is very time consuming, and involves everything from day to day maintenance to security issues.
Those who operate large websites are typically busy with other activities, and it is worth setting up their web hosting agreement so that the hosting company handles most of the task associated with managing the dedicated host. Another option for managed web hosting is simply to contract with an outside organization to handle the duties associated with managing the web host server.
Making a Decision
If your website is large enough to need a dedicated web hosting, it is certainly in your best interest to go with managed hosting instead of unmanaged hosting unless you employ a server maintenance expert who has the time to handle the large task of maintaining your web server.
However, before making the decision to invest in managed hosting, it is in your best interest to see if shared web hosting will meet your needs. Shared web hosting is significantly less than dedicated hosting options. Remember that shared web hosting is sufficient for most websites, so don’t take on the expense of managed hosting if it is unnecessary..
|big, business, businesses, company, dedicated, employees, goal, hosting, idea, managed, marketing, online, optimization, part, practices, search, seo, server, shared, site, small, streaming, successful, television, video, web, web hosting, websites|