Most Home Based Businesses Are Setup So You Will Fail Is Your Home Based Business A Professional One Is A Dating Franchise The Right Business For You Off Page Search Engine Optimization Seo Primer

Many home based businesses will promise you the world. Many home based businesses are designed just to take your money. You will find all kinds of scam artists and con artists operating in this arena.

All hope is not lost there are solid home based businesses out there. You will just have to sort through all of the mess out there. Building a business for yourself is still one of the best things you can use to achieve your financial goals in life. It’s just a lot of con artists have also made their way into this industry. Many companies have a couple fundamental flaws which make it virtually impossible for the average person working from home to succeed. Many of these companies are setup just for the owners of the companies to succeed.

The owners of certain companies have intentionally setup these sham businesses to take your money and run off into the night. Many of these companies are setup so you will fail. The owners of these businesses know full well what they are doing. Think about it, I have seen pay plans where you have to match legs, build legs of 7 and all kinds of sophisticated compensation plans which only benefit the owners of the company. Companies that have the compensation plans where you must match your legs are complete scams. Many people have enough trouble trying to build distributors as it is, then asking them to match the legs makes it nearly impossible for the average person to make any real income.

A majority of these companies are based purely on recruiting. The more people you recruit the more money you make. Recruiting is the biggest sham out there. In order for you to be successful in the recruiting business you would have to recruit 20 to 50 people a week. You would need to go through hundreds of prospects a week, just to get 20 new signups a week. Many people are not capable of doing this. So let’s say you could build downlines of 20 to 50 new recruits a week. In order for you to continue to make money you would have to have a productive downline. If your downline is unproductive you aren’t making any residual income, it’s that simple. Building a downline takes a huge amount of work and recruiting.

So how do you find a legitimate home based business? Simple sell products or services. That should be your main focus instead of focusing on recruiting distributors. Build a customer base. When you are selling a product or service people are just expecting to have their product or service fulfilled. They are not looking to make money, they just want to purchase your product. And as long as you have a solid product you will always have a solid income base. This is how you build a true home business, not by trying to recruit your friends and family into some pyramid scheme. Even if you are successful it is virtually impossible for everyone you recruit to make money. So you will have a bunch of unhappy recruits.

Is your home based business a real business or simply a hobby? Most people when they start their own work at home business are quite serious about what they want the business to deliver. That is a full-time income with unlimited growth potential. While a legitimate business can certainly deliver these results, too many would-be home based business owners treat their business more like a hobby and the results correspond. A professional home based business is one that provides excellent customer service, quality products and services, and is easy to find on the internet. A professional home based business has a website that is easy to navigate with plenty of information for the customer and is one that can be found on the web. Updating your website monthly is important to help make it search engine friendly. Offer new products or services or provide links that are helpful to your customer. Add interesting articles related to your business. Give your site the occasional “facelift” in order to attract more people and keep the regulars coming back.

Once you’ve proven yourself to those who purchase items from your website, you will begin to build a valuable reputation that will eventually bring others to try your products or service as well. Word-of-mouth advertising is still the best(and cheapest!!!)form of advertising for a successful businesses. This is why providing quality customer service is critical. A professional home based business answers email questions and complaints promptly. Daily if possible. Notify customers on your mailing list of new products & services that are coming soon. Give them a head start. Another sign of a professional home based business is the presence of a monthly or bi-monthly newsletter that features information that your customers need or want to know. Having such a newsletter is not mandatory, but it does raise the level of professionalism for any business.

Find and invest in the right software for a home office is another way to build a professional business. Depending on what you plan on selling, you need to track orders all the way through the shipping process, collect email addresses to keep contact and send your newsletter to, and of course maintain accurate financial records. Such software is readily available at your local computer store and certainly online. A good powerful computer with lots of memory is a huge asset. File maintenance should be done monthly in order to retain valuable information and maintain accurate records.

With a solid home office set up and in place, you can really focus on building or growing your business. If you are still unsure about which online business venture you wish to pursue, then do a little online research. There are many terrific opportunities out there. Some are very much “turnkey” home based businesses that are very easy to get started with a lot of help and direction for you to follow. Consider your own skills and passions too. They may lead to business ideas for you. Creating a list of possible business ideas will help you decide which ones will be the easiest to market.

Many people run successful businesses from their homes and enjoy the freedom that working from home can bring. If you are looking for a way to spend more time with your family, pursuing other goals, or you want to be your own boss, then a home based business may be for you. You should know however, from the start, if you plan on running your business as a professional business or more like a part time job or hobby. There is nothing wrong with any of those ways you choose to approach you business. But if you choose to run it professionally in order to generate a full-time income, you can take great strides in that direction by learning from what you have read here. I wish you the best of luck. Grow a large home based business and realize your dreams.

A dating business might be the right franchise opportunity for you if you want to work from home and enjoy meeting new people.

The numbers of single people are rising all the time as people leave marriage for later and divorce rates are on the increase. People are now working longer hours than before and often need a helping hand to meet the right person.

In the past most members of dating agencies were people in their late twenties and early thirties. This is now no longer the case as people are now living longer and looking for a partner later on in life. Some older people might have got divorced or lost their partner due to unfortunate circumstance.

It is normally an internet based concept where people share knowledge about themselves and it is up to the software programme and yourself to match people together. Often a house visit is required whereby you meet the person looking for a partner in the privacy of their own home.

This is a chance for you to get to know the person so that it becomes easier for you to find the right match for them. It is therefore important to have decent interpersonal skills, computer literacy and some communication skills.

Once the people have been matched together then it is time to arrange a meeting. It is important that the first meeting is held at a public place. To facilitate more open dating in a safe environment, the dating franchises host singles parties, day trips and dinner parties.

Some dating franchises now provide speed dating events where people all come dressed up and spend a few minutes talking to each other before moving to the next candidate. Speed dating takes a lot of organisation but can be fun for the participants!

One of the best features about a dating franchise is that very little stocks are required as you are not selling any products. Another strong feature is that the business can often be run from home as you can hire venues for people to meet.

Some venues like restaurants and bars will even allow you to meet at no cost because they know that your clients will spend money there whilst mingling with prospective partners.

In the new social environment it is possible to get repeat business even if you did find a good match the first time as people are more fickle now and likely to move from one relationship to another.

If you do decide to buy into a dating franchise make sure you speak to other franchisees to find out how they are faring. With this type of business it is often better to go for an established brand that already has internet presence.

You might have to pay more but you will benefit from their national coverage, fully prepared marketing material and advertising campaigns.

Some of the newer dating franchises are not so well established and struggle to provide customers to their new franchisees. Their training programmes are not as slick and their marketing materials have not been developed fully.

Training is often provided at the headquarters of the company or is sometimes done in a nice hotel. It is normally between a few days and a week in length.

Finally always take independent expert advice before signing any papers and embarking on a new business. A dating franchise could be potentially lucrative if you buy into the right concept.

In the earlier years of search engine optimization, it was all about on-page optimization. Things like the page title, Meta tags, heading tags, comment tags, and anchor text were the only things that mattered. Keyword stuffing could easily get your website to the top of the search engines results page. If I wanted the number one position, all I had to do was copy my competitor’s page, add my keyword one more time, and viola – I’d rank first. These days, things aren’t quite that easy. In order to obtain top positioning in the search results, your website has to gain to credibility or “web cred” in order to be recognized as important.

Optimize Your Domain Name

As of this writing, appears that the search engines do weight the fact that your domain name has your keywords in it. Problem is, many SEO professionals and amateurs are exploiting this by registering domains with the keywords in it, separated by dashes. Nobody knows how long the search engines will continue to weight this factor, but none the less, it’s probably not a bad idea to include a keyword or phrase in your domain name, but don’t get out of hand:

The number of years your domain has, and will be, registered for also has an effect on search engine rankings. If you have an older domain name, it is generally concluded that the website is not spam and will probably be around for years to come. This makes sense – Google should give higher priority to a website that’s been around for 5 years, than give the high ranking to a brand new, untested website. It may be a good idea to acquire a domain name that been around for a few years and also contains one of your keywords. The downside is that this option may be expensive. If you don’t have the budget for that, Google also seems to give credit for the number of years that the domain is pre-registered. I’ve looked at some data, and it seems that if you register your domain for a few years out, Google assumes you don’t have a fly-by-night website and you may be entitled to a slightly higher ranking. Given the miniscule cost of registering a domain name these days, it’s probably not a bad idea to register your domain name for 3 years rather than 1.

Page Rank

Google assigns each web page a Page Rank based on the number and quality of inbound links you have pointing to your website. You can view your website’s page rank by downloading the Google Toolbar. Your page rank will be displayed as a green bar measuring from 1 to 10. Don’t worry if you only have a Page Rank of 1 or 2 – most websites do. In order to get your number up (4 or 5 is pretty good), you’ll have to get other websites to link to you.

Quality Counts More Than Quantity

As soon as webmasters realized the importance of back links, numerous schemes were hatched in an attempt to build up thousands back links very quickly. Google has since caught on, and if your website acquires too many low-quality links too fast, you may get penalized. Here are some tips to obtain the best quality back links:

One-way links are better than reciprocal links. Reciprocal links are being de-valued because it is not natural linking – it’s an arrangement between the webmasters. If you can afford it, it may be a good idea to buy some one-way links to your website.

Get links from pages with a high Page Rank because some of that will pass through to your site, increasing your own site’s Page Rank.

Get links from sites in a related industry or geographical location. I do a lot of web design in my home town of Windsor, Ontario. Therefore, I make sure that I buy or trade links from other web design related sites, Canadian, Ontario, and Windsor directories. Google will see that your site is relevant if you do this.

Make sure your keywords are included in the link from other sites. If your keyword is included in the anchor text, Google will assume that your site relates to that particular keyword.

Get a listing in Open Project Directory (DMOZ), if you can. Only the best sites get into DMOZ, and it gives your site a lot of credibility in the eyes of the search engines.

Don’t inter-link your websites! If you think you can just link all of your own websites together and improve your Page Rank, forget it. Google will see that the IP address of all domains is the same, and, either give you little or no credit, or if you have a lot of sites inter-linked, penalize you.

Let last tip I’ll leave you with is: make sure to maintain your links. Google, for one, does not immediately give you credit for your links. The age of the link plays an important role, and as the months go by, those links which were maintained for long periods of time will carry a lot of weight. Good Luck!

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