Manage Your Fears Seven Steps To Freedom Seasons Of The Internet How To Increase Website Conversions A Web Hosting Package Can Be Tailor Made To Suit Your Enitre Needs
Cold calls. Marketing materials. Writing a business plan.These are a few items that may be part of your new life as an entrepreneur, and they may be among the things that make you quake with fear. You are not alone. If you are going for a new job, or lifestyle, chances are fear is a steady companion. That’s a good thing – fear indicates that you are trying something new and important to you. Fear will be part of the journey. It’s how you manage it that determines your success, and how much you enjoy the ride. How do you get a grip on fear so you can make progress?
A wise teacher taught me that we do not get rid of fear before we do something, but that we go into the situation with the fear. I had confessed to her that I wanted to act, to be on-stage, but that I was afraid. She said “Take the fear with you.” The next thing I knew, I had auditioned for a play and landed the lead. I had never felt such happiness, and fear, which went with me to every rehearsal and performance. I survived, and learned in the process that I was capable of enormous strides when I did not let fear stop me from trying.
Remembering this has helped me innumerable times. It is something I point out to my clients again and again. Try these seven steps to manage your fears:
1) Acknowledge that you are afraid. Most of us are, even if we do not admit it. The challenge of juicy living is to acknowledge the fear and keep going anyway.
2) Identify the fear(s). Get clear about what it is that really sends you into hiding. Keep digging until you recognize the foundation fear.
3) Recall a time when you had fear and went forward anyway. What worked for you to move despite the fear?
4) Choose meaningful action. Fear loathes a moving target. Keep taking baby steps toward your goals.
5) Get support. Who do you have in your life that can help you recognize your strengths and move beyond your weaknesses? Support is key to success. Be willing to ask for help.
6) Know that you are not your fears or limiting beliefs about yourself. Remind yourself that fear is a state of mind, not your identity.
7) Have fun with it. Even the most serious of endeavors is helped by lightheartedness.
What fears are running your life? What would you be doing if fear were not in charge? Brainstorm a list of five things you would do if you were able to manage your fear.
Every day I find myself in situations where I recognize that I have a fear. I know that I thrive on challenge, and that fear is naturally a part of this process. When I use one or more of these steps, I am able to move forward. The relief and reward after I have done something that is scary far outweighs the fear. This is true for my clients as well. Overcoming the fears is the part of the journey that defines our character. So don’t avoid your fear – approach it head on!
The internet has a seasonal schedule when it comes to promotional activity, buying and selling, and advertising. The summers are always slow and activity always greatly increases in the Fall.
There does seem to be a slow down during the holidays after Christmas and New Year’s time.
Shortly after that the activity of buying, selling a and advertising resumes non-stop until school is out in the Spring.
I am thinking that much of the seasonal change is due to other activities in which folks are involved during the summer. Things like vacations, summer sports for kids, and other demands take people outside and away from their computers.
Fall and cooler weather which ushers in the start of school always seems to bring them back inside and on line.
How does this affect you and your work on line?
What can you do to benefit from these seasonal activity changes?
Here are 9 suggestions:
– Tweak your website to insure it is ready for new business. Give it a facelift; new content; a fresh look.
– Read and Learn some new information that will help you in your work on the internet this Fall.
– Develop an army of allies on the internet on which you can rely when you have a problem or need some help with your promotional efforts.
– Clean up your computer and all of those icons on your desktop and your hard drive that are going un-used and just clutter things up.
– Build your mailing list and improve your method of delivering your messages to make sure they are not getting filtered out before they reach subscribers.
– Write a group of articles that are ready for use in your newsletter and distribution through a service like iSnare.com.
– Examine closely your approach to working on the internet. What can you do to improve how you are doing things on line? Do you need a new approach?
– Update and add to your autoresponders and make sure they are ready to go this Fall.
– Clean and arrange your personal work space at home to increase your productivity and efficiency. (Honey, I need a new computer desk.)
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Many Webmasters and e-store owners get so caught up in trying to increase traffic levels that they almost forget to track conversions. However, the number of conversions, and the conversion rate of your site are among the most important figures to monitor. What qualifies as a conversion depends on your site but is essentially a visitor that performs a desired action – whether that’s making a purchase, clicking a link, or submitting their information. The conversion rate is the number of visitors that perform this action compared to the total number of visitors.
You should always know your conversion rate, and be looking for possible methods to improve it. If you have the time or resources, track conversions on a daily basis. You can then use these daily figures to create weekly, monthly, and longer term figures. Whenever you make a change to your website, including a change in design or a change in content, track conversions before and after. The following are some key areas of website content that, when optimized, can yield a greater conversion rate.
Easy To Navigate And Easy To Use
All websites should be simple to use. Complex sites immediately put visitors off and an overly complex site will drive them to the Close button. Navigation should be simple, the buying process should be simple, and any body of content should be well structured and neatly laid out. This all helps to ensure that your website is simple to use and doesn’t provide visitors with a reason to leave.
The Best Policy – Honesty
Don’t lie and don’t stretch the truth. Shoppers or visitors will eventually find out and they will be more than a little displeased. Credit card charge backs cost you money so you won’t make a profit from fabricating the truth. Being honest also stretches to being open and not hiding the truth. If something is out of stock, don’t sell it on the premise that it will be delivered that week. Give an accurate depiction of your shipping costs.
Don’t Use 1,000 Words (Or Pictures) When 100 Will Do
Some pages on certain topics require a lot of content. Complex instructions or descriptions can take a number of pictures, possibly even a video tutorial, and some written content. However, the average surfer’s attention span varies from three or four seconds to twelve seconds. Wherever a user falls in this range, that doesn’t give you long to catch their attention and deliver your message.
USP – Unique Selling Proposition
The Unique Selling Proposition for your website is the thing that sets you apart from your competition. Whether you have free shipping, massive discounts, or impeccable customer service, you need to really push your USP. The Internet offers consumers an easy method to shop around for the best deal so unless you promote your USP, your visitors will be more likely to use another site. Most sites have a USP, but don’t promote it.
CTA – Call To Action
The Call To Action is the portion of a web page that is supposed to attract visitors to take the next step. Most pages of a website should have a unique CTA depending on the position within the buying process. For affiliate sites, the CTA may be to click a link and make a purchase rather than a direct step within the purchasing process.
The CTA needs to be powerful and strong without being too pushy. It needs to adequately describe what you want your visitors to do and should be related to the rest of the page content and the demographics of your visitors. The CTA needs to be short, although “Click Here” is a poor example of an effective CTA because it expresses very little reason for your visitors to click the link.
Visitors to your website need to trust you before they will make a purchase or perform any other desired action. The more they trust you, the more likely they will be to answer your CTA. Trust can be built in a number of ways. An open and honest tone will help. Adding contact details, especially a physical address that isn’t a P.O Box, and a phone number, ensures that visitors know you have nothing to hide. Adding informative and helpful content, such as buyer’s guides or tutorials also helps to build some trust and will certainly help the reputation of your website.
Persuading visitors to answer your CTA (Call To Action) can be difficult. You need to build a relationship of trust, convey an honest and detailed message, and ensure that your site is properly optimized to convert. The conversion rate is sometimes overlooked by Webmasters, because they become too hung up on driving more and more traffic to a website. However, if conversions are low then increasing traffic should be a secondary step.
The foremost problem for many business / personal users who look for web hosting packages is to selecting the right plan. Many companies provide you many choices which can confuse your selection. Choosing the wrong web hosting package can cause you problems for your business.
a) Decide Your Requirements:
The requirement a web hosting package will differ from personal to business users. So be sure to choose the package which is most suitable for your requirement. Decide how much space is needed to host your site and whether you require database access and also the type of server. The server may be UNIX or an NT server.
b) Data Transfer Requirement
If you are planning to host your business website, you will require more data transfer than a personal website. So decide on your data transfer requirements carefully. Only you can decide on how much data transfer and space you need.
c) POP Mail Access
Many web hosting packages come with POP3 access mail accounts free with the plan. So decide how many mail accounts you require and choose the package accordingly.
d) Web Hosting Cost And Setup Cost:
The next consideration you have to take into account is the hosting charges for the plan and setup costs. The cost considerations will differ according to your requirement and the plan you choose.
e)Support From The Hosting Company:
If you are hosting a business site, be careful about the credentials of the hosting company. Frequent disruptions can cost you dearly. You lose business and sales. So you require good and reliable support from the hosting company. The support also will depend upon the plan you choose
f) FTP Access And Transfer Limit
Be sure about FTP access and FTP transfer limits. Without FTP Access, you will be transferring files one by one. This will cost you you valuable time. The limit for FTP is also important..
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