Little Is Large Making The Most Of Customer Touchpoints The Steps Needed To Accept Credit Card Payments Online Kitchen Appliances Warranty Long Term Search Engine Optimization Strategies Newspapers Take To The Internet
Good restaurants put a great deal of time, money, and energy into crafting their menu. While they may be successful in satisfying their customer’s taste buds, it’s the totality of the dining experience that brings back repeat patrons. This means that little things count, actually they count a lot.
Customers have many dining options these days and frankly good food often isn’t enough to bring them back. According to Restaurants and Institutions New American Diner Survey nearly 43% of diners take into account all the aspects of the restaurant to determine if they’ll return. Of course, that’s just one sample of what’s going on out there but haven’t we all experienced a restaurant with good food and attractive prices but then they completely drop the ball when it comes to all the many touch points: an unfriendly server, a dirty table, a stoic hostess, dirty windows, empty condiments, a funky restroom with little soap and no paper towels. Every negative touch point will cancel out any positive effort accomplished by good food and prices.
But don’t fret too soon if you think you may be in this situation. Weak spots in the touch point grid are easy to see and fix. Do all you can to hire people who believe strongly in hospitality, consider them investments, as they make a big impression in the customers mind. And that’s the mind that will later be deciding if they should return. When problems arise let the customer know that you see their point of view and not only are you on their side but you’re working to correct anything that’s negative for them. The nice aspect about problems are that they are opportunities. Everyone knows that nothing is perfect and that things go wrong in every business sometimes, but let them see you shine as you take care of the negative no matter how little, because little is large in the customer’s eyes.
Remember, everyone likes a problem solver.
Whether you are a huge company, or just a fledgling start-up, accepting credit card payments is very important. Many people will not make any purchases on your web site if you do not accept credit card payments. Some people do not think that your business is reputable enough if you do not accept credit cards. Other people want to make an impulse buy, but if they can not buy it right now, then they might leave your web site and never return. Accepting credit card payments is not very hard to setup, but there are some distinct steps that need to be taken to allow you to do so.
First you will need to contact your bank or a third party company to setup a merchant account. A merchant account allows you to accept and hold credit card payments. The next step you will need to take is to create a form on your web site where the credit card information can be obtained. There is a variety of different scripts that can be used to accomplish this task. The code needed is not very complex and it can be written by almost any programmer. If you do not want to write code from scratch, then many are available to accept credit card payments, so you could also just purchase one of those.
After that you will need to purchase a service that will process credit card payments. Many services are available online, and some of these services will also allow you to setup a merchant account with them, so you can accomplish many steps working with 1 company.
Now that you have the steps needed to accept, process and store credit card payments, you need to make sure that your web site is secure, so that people’s credit card information can not be stolen. To do this you need to setup your web site on SSL or Secure Sockets Layer. Your ISP can set this up for you, and then you can get an SSL certificate to let the world know that your site is secure. These are the basic steps needed to accept credit card payments on your web site. Use this information to help build your business today.
Kitchen appliances are one of the most indispensable things of every kitchen. Today, almost all the kitchens are flooded with maximum kitchen appliances as it completes the work efficiently, thus saving time and energy. Kitchen appliances have earned eminence and have become a celebrity of every kitchen due to its competence in performing various functions effectively, and for occupying less space. People have become obsessed to kitchen appliances and its magnificent services.
Acquiring kitchen appliances has become a fantasy of every home maker. They have great pride in displaying their kitchen appliances. Today, the appliance market is flooded with big and small kitchen appliances to cater the needs of every home. Shopping for kitchen appliances is done keeping the budget in mind, its capacity to perform the required functions, time consumed, noise it produces, features, controls, and its user friendliness. Topping all these qualities is the warranty that comes with the kitchen appliances. Kitchen appliances warranty play a vital role in acquiring these appliances as any appliance that crops up with some defects can be replaced or repaired if it is within the warranty period.
Warranty works like a security offered free of cost as it involves taking care of the product after sales for a specific period. People purchasing kitchen appliances welcome warranty as they need not run after service oriented shops. Anyhow, purchasing any kitchen appliance involves taking care of few things like the energy competence an appliance can provide, and the money saved in operating this appliance. Gathering enough information on the required product proves to be handy during shopping, and also viewing the consumer views or taking referrals from friends and relatives are of great assistance while shopping for kitchen appliances.
Warranty offers calmness to mind as anything and everything falls under the roof of warranty. A buyer can opt for appliances that come with more warranty and enjoy the utility with relaxation. Companies offering warranty are available through helpline and are prepared to attend during any hour of the day. They assure their services with perfection. Extended warranty offers replacement of the entire appliance and this proves to be very beneficial to the buyer.
Warranty allows a person to operate an appliance with openness, instead of shrinking with fear of spoiling the appliance. Kitchen appliances demand investment of huge amount, and similarly, warranty that comes with the kitchen appliances ensure safety for the money invested.
When it comes to what works in the search engines, a lot of advice you read is the latest flavor of the week or loophole that someone’s uncovered that will help you get great search engine rankings… for about a week.
It’s also true that little things change on a monthly or weekly basis. These little changes can be almost impossible to keep up with.
So what’s a person supposed to do to get great search engine rankings?
Simple. Stop focusing on the little things, like tweaking your keyword density, or changing your meta tags, and focus on the factors that are going to matter long term.
Fortunately, there are some basic principles that you can apply that can help you weather the storm of constantly fluctuating search engine algorithms. These are methods that have worked for years, and will work for the foreseeable future.
1)Write Great Content
Make the focus of your site on having really good content. I know that if you’ve read some of my previous articles, you’ll know that I continually harp on the importance of having great content. Well, the reason is that the search engines want to rank the sites that have the best content the highest. Also, people will naturally link to great content. Give the search engines and people what they want – quality content. Avoid quickly thrown together crap, and if you hire writers, make sure they know the subject matter they’re writing about.
Your website should be updated frequently. This means not just going in and tweaking what’s already on your site, but having a steady stream of new content flowing into the site. I like to use blogs for this purpose since they’re really easy to use and maintain.
Build up your links. You should always be seeking out quality one way links. Whether you’re using article marketing, directories, or press releases, be proactive in getting new links to your website.
Once you start focusing on long term optimization methods, you’ll find that your rankings will improve without you having to go in and make little changes every time you read about what the search engines are favoring that month. Your content will rise to the top over time without you needing to constantly mess with it.
The Internet has accelerated a long-established cultural trend: more and more people are getting their news from electronic sources rather than the newspaper. Television and radio have made steady inroads; the trend really accelerated with as cable TV crept into a majority of American households and all those specialty channels became available to the populace. The noisiest, if not most successful cable channels are the news feeds that can be found in multiple formats and languages.
Now, the Internet has made further incursions into what was once the kingdom of Hearst, Wrigley and the Big Apple’s Grey Lady: The New York Times. The once mighty Times is down to a quarter of a million in daily circulation and most of that is in the suburbs. It is also true that the Times is changin’ however, as are most dailies and many community newspapers. Some papers, like the New York Times, have developed a number of features that are designed to maximize the internet’s ability to target.
The NY Times and the Washington Post are two prominent examples of papers that publish daily online versions of their papers, which are updated several times daily. Moreover, they produce specialty sections that the online reader can select from a menu and have delivered daily via email. The Post will provide you with a section on technology or one on the arts, for example; each email is delivered daily with minimal graphics and perhaps half a dozen in-depth articles on the selected topic.
Most papers have similar “newsfeeds” that are provided based on selected areas of interest. Some papers also have developed blogging sections that solicit feedback on articles, attempting to retain “viewer” interest. And as online newspapers have grown more sophisticated in presenting information, they have also developed higher quality graphics that include lots of quality digital photographs – and increasingly, video.
The New York Times has taken to using video in its obit section. Their editors are sending camera crews to interview prominent and aging individuals so that they have video footage “in the can” for use upon the demise of the subject personality. The video is augmented with a voice-over or talking head delivering the standard obituary fare detailing the deceased’s life, accomplishments, and surviving loved ones.
The Washington Post has inaugurated an online feature that is a series of interviews with interesting people and/or people with interesting careers. These are simply feature pieces that would once have been long written pieces in the features section accompanied by a set of photos. Now, they are video presentations of the individual talking into a camera about the facets of their lives that make them newsworthy. The pieces are edited so that they are not interviews, but rather singular presentations by the person who is being highlighted.
The San Jose Mercury News takes advantage of its hometown industrial base to turn out a regular online feature focused on the Silicon Valley: its businesses, trials and tribulations. While the Merc delivers this regular feature for free, the San Jose Business Journal wants a subscription fee.
That is also true of all the business journals operated by the parent company – which produces business weeklies for perhaps thirty of the nation’s largest cities. It is increasingly true of specialty periodicals such as Business Week, which offers its online product for a fee. Specialty news services are finding that the subscription model can work just as well online as on the news rack..
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