How To Top The Search Engines The Easy Way The 12 Month Millionaire Our Highest Recommended Direct Marketing Tool Why Advertising Your Business Can Pay Off How To Approach Your Mlm Warm Market Without Chasing Away Your Family And Friends

In this series of articles I am going to be talking to you about what is sometimes referred to as an “online science”. Now don’t panic, as always I aim to keep things as simple as possible. So spend the next few minutes with me and I assure you that you’ll be blown away with what I am about to talk to you about.

Let me start at the beginning…

As we are all aware, people use the Internet to search for information. By providing people with this information we can make a killing. We simply find out what people are searching for, and then we provide them with it. Simple!

Now here’s the thing. If you can “optimise” your web site to show up whenever people in your niche market search for information you can make a huge amount of money online. For example, if someone typed in “kidney stones cure” and you’re the top web site in Google for that search term you can pick up tons of free visitors to your site and explode your online income.

So many think that topping the search engines can only be done by huge companies, or those with massive budgets. The truth of the matter is it’s free when you know how. Over the course of a few articles I am going to show you step by step how to top the results for your keywords related to the service or products you sell. We’re going to be able to do it quickly, relatively easily and most importantly without spending a single penny.

So what do you need to do first? Well the first thing you need to do is create a large list of keywords directly related to your niche or service. You can do this by using let’s say you were selling a product on “how to grow the perfect rose garden”. You’d go to the above link and type in “rose garden”. Now make a huge list of all the keywords that show up that are directly related to rose gardening.

Once you’ve got a list of 50 or so keywords your ready to start optimising your site for the search engines. I’ll be showing you how to do that in the next article.

Please don’t let the name “search engine optimisation” put you off. It may sound technical and that you need to be some sort of online whizzkid to be able to do it, but the simple fact of the matter is do it correctly and it doesn’t need to be technical at all.

In the direct marketing business, once you have identified a new market that you are sure is going to be open and profitable for your products and services, then you also are quickly challenged with a problem that marketing to that group is not a very easy task. The reason is due to the fact that much of the top publications are very expensive and it is likely that your ad may not show up for many weeks. If you are considering any kind of direct response marketing, I would recommend Vincent James’s books, he has two great ones out. They are the 12 Month Millionaire and “How I Made $77 Million in Two Years- And You Can Too!”

When you face these issues, certain direct marketing tools can and often will come to your aid. These tools provide you with a very effective way to conduct a test of the market pretty quickly, with a much smaller initial investment and making sure it will be profitable for a roll out. It will help you in determining whether or not this market is worth pursing or not. You can use other direct marketing tools such as marketing databases that will help you create a targeted list for a campaign for your direct mailings. The 12 Month Millionaire goes into better detail regarding all this. Direct mail works best when you have a targeted list for a direct mailing, and you can obtain these lists by building them yourself or renting or purchasing a list. There are a lot of companies out there, or you can fine a list broker that will help you find the list that’s right for your product or service.

Some direct marketing tools will give you the ability to target specific recipients with precision. These tools will help you get a much quicker response. In today’s world, marketing is becoming so much more competitive that many tools are available to help you get the edge that your business needs to succeed at the next level.

I believe that The 12 Month Millionaire is an essential tool for anyone serious about direct mail marketing. Without it, it’s going to be a much harder climb unless you have a well thought out and proven strategy for success.

You might think that you have a product or a service that you sell in your home business that actually sells itself – therefore you don’t need to worry about setting a budget, or advertising, because as soon as you start your business you are going to be bringing in the cash and you are going to find that you don’t have to work very hard. If you think this, chances are pretty good that you are deceiving yourself, because this is simply not the way that it goes with a home business. If you want the best chance of success, you are going to need to start with advertising, and you are going to need to always continue to be advertising, no matter how successful you think you are.

Choose A Type

When you begin to do advertising for your home business, you are going to have a decision to make. There are several types of advertising, and you have to decide which of them is going to benefit you. The differences in them are what makes them good for one business and bad for the next. The two main types of advertising that you might be thinking about would be either online or internet advertising, or local advertising. In order to decide which type of advertising is going to work best for you, the first decision that you have to make is where your target audience is. If your home business is something local, like a day care or hairdresser, or something that relies on local customers, you are going to want to focus on localized advertising. However, if you are selling a product that can be shipped any where, or doing some kind of service that you can do from you home, you are going to benefit more from having internet or online advertising. This is because you can have a business that is always open and ready to receive customers this way, and you can find that this is very rewarding and also going to be very beneficial for you.

No matter what you think, advertising is going to be benefit you because advertising is the only way that your idea, your product, or your service can get into the hands of the general public. You aren’t going to be able to make the money on your own ,and so you are going to have to rely on advertising to get the word out about you and about what you are looking for. By using advertising in a smart and correct manner, you are going to help build the infrastructure of your business, and be way more successful in the long run. It is simply the best way to go about it.

If you’ve been in network marketing a while, then you know that the “warm market” is always the place to start when kicking off a new business. However, you also know that talking to your family and friends can be one of the most frightening, even intimidating tasks we can undertake, especially when we’re new.

Here’s something to keep in mind. This is the first impression of business building that most distributors get when starting off. Therefore, a positive experience in the warm market is absolutely critical in determining whether a new person will continue to move forward with their business or not.

If you’re like most distributors, you were taught (by a well-intentioned sponsor) to approach your warm market with a “selling” mentality. The kind that says go out and get your products or opportunity in front of everyone on your list. Now that might be OK for the cold market, but we’re talking about people that you know on a personal level here. These are the people with whom you don’t want to burn any bridges.

In addition, very often we don’t realize that even though we may be over-flowing with excitement, it can be very difficult for others to feel the same level of enthusiasm, especially if this is their first exposure to our products or opportunity. And without controlling our excitement, it becomes very easy to overwhelm people with too much information causing them to feel pressured or defensive.

So, the difference between success and failure in your warm market is all in your approach. There is a right way and a wrong way to go about it. The good news is, approaching your warm market the right way is a whole lot easier and fun than doing it the wrong way.

Now, before you start talking to people, there’s something very important to remember. No one on your list is looking for your product or opportunity. Therefore, you don’t want to just hit people over the head with your sales tools and hope they’ll be interested. They won’t. You must sort out the interested from the uninterested.

Furthermore, don’t make the “rookie” mistake of trying to guess who would be interested. So many times brand new distributors start out by saying things like, “I just know my brother-in-law is going to love this. He’s got sales experience, he’s energetic, he knows a lot of people, he would be perfect. I’m not going to talk to anyone ’til after I talk to him.” Then they end up chasing this person for days trying to convince them to join just to have them say “no” in the end.

Meanwhile, in the same time frame an experienced distributor has talked to 20 people, sorted out the 7 or 8 interested, and signed up 5. Here’s this principle in a nutshell:

“Professionals sort. Amateurs convince.”

Write that down, stick it where you can see it, and never forget it.

So, how do you go about sorting out the right people? It’s quite simple actually, but it must be done in a very passive way. Otherwise, if you’re too aggressive people will smell a sales pitch and run away, leaving you with nothing but a bad reputation.

There’s a very clever way to sort out people that doesn’t raise any red flags. Here’s how it works:

* Start by calling the people on your list with the premise that you’re simply updating your address book or making sure that the phone number you have for them is still valid.

* Strike up a very friendly and relaxed conversation by asking, “So what have you been up to?” Let them talk as long as they wish and don’t interrupt.

* Inevitably, they’re going to ask you the same question. Tell them about your life, NOT your business. Talk about your kids, your job, your hobbies, or anything. Then make a statement like, “Oh yeah, I also started my own business.”

* Of course they’re going to ask, “Oh really, what is it?” That’s your cue. Make a quick “teaser” statement like “I show people how to lower their cholesterol (or whatever your product does) and make extra money from home.”

* Then, immediately make a third person statement such as, “Hey do me a favor, if you know anyone who could use that send them my way OK.”

* Now, if they don’t respond in a curious manner, drop the subject and get back to the friendly conversation.

* However, if they say something like “What about me?” or “How does it work?”, congratulations you’ve got yourself a hot prospect.

Here’s what you do next. Stop the conversation right there. Control your enthusiasm and DON’T answer any more questions. If you allow your prospect’s questions to steer the conversation, they will always steer you right into the ditch, guaranteed.

Instead tell them, “Look, I’m still kind of new at this and still learning so let me send you some information on it so you can see how it works.”

NOW you can show them your company’s sales tools. Let the sales tools do all the work for you. And when you send the sales tools, send a couple extra with a hand-written personal note asking them to help you out by passing along your information. Your only job now is to follow up. Remember, the fortune is in the follow-up!

And THAT’S how you approach your warm market the right way. This simple strategy accomplishes 5 major objectives:

#1 It sorts out the right people for you so you don’t waste time, energy, or money on the wrong people.

#2 It takes the “selling” pressure off of both you and your prospect.

#3 It removes the emotional element of being rejected.

#4 It virtually eliminates the need to “overcome objections”.

#5 And most importantly, it preserves valuable relationships.

Just remember, everyone on your list is not a customer. Don’t try to guess who is and who isn’t. Just be yourself and let your prospects step forward on their own. And if you’ll do that, you’ll keep your friends and family and building your business will always be easy and fun.

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