How To Make Money With Training Videos Make Big Profits Online Selling Information Organic Search Engine Optimization The Basics Seo Choose The Right Keywords
Most everyone has some area of expertise in a particular field that would be beneficial for others to learn. Whether you’re an employee, entrepreneur, or entertainer, there’s good money to be made in training others how to have the same successes you have. Simply demonstrating on video the same steps to success you’ve taken, you can make thousands of extra dollars by portraying your expertise.
1. Determine your area of expertise. What have you been good at for all your life? What are your hobbies, pastimes, or job skills that you have been perfecting? Maybe you’ve been successful at parenting, making crafts, throwing parties, inventing, or how to enjoy a night out on the town. Even if it’s something as simple as winning at board games, chances are there are people out there that would want to learn from you. Maybe you’ve been an administrative assistant for years and have been commended on how invaluable you are to the company. Then you have a basis of training others how to be top notch administrative assistant, considering how much job turnover some industries can have. Companies love training with videos, because it saves valuable time from managers and communicates everything important in the same way each time.
2. Plan your approach. Once you’ve determined your market for training others, you need to put together an outline for the content. This is where you’ll want to spend most of your time, as content is always king. Start with bullet points, going from general to specific. Sketch out the scenes that you will be taping to illustrate the message. Be sure to discuss what doesn’t work as well as what does, by sharing the mistakes you’ve made along the way. Give them resources and tips to get started and how to persevere.
3. Shoot the video. First you’ll want to choose a professional production company to produce your video if you are not equipped or experienced. Do not use your home camcorder thinking that you can make a professional video suitable for selling at a premium price. For advice on how to choose a video production company, do a web search for “how to choose a video production company” or search by this author’s name. Once you’ve chosen a production company that fits your budget, be sure to create scenes that actually demonstrate your points and how they can duplicate it. No one really wants to buy a video of a talking head, so keep it interesting. For advice on creating effective video content, be sure to do a web search on this topic for this same author. Decide if you are suitable for being the on camera talent and speaker. Again you must portray yourself as an expert, or at least, an expert author of the content. If you’re not good at communicating on camera or unable to speak naturally and fluently, you may need to hire an actor to work off a teleprompter. The production company will help you make that decision.
4. Market the video. Once the video is shot and duplicated and ready to be sold, determine the venues of distribution to promote your video to your target audience. Having your own search engine-friendly website is a must, with accurate keywords that your audience will be searching for. Amazon.com and other video dealers will gladly stock or drop ship your video for a cut of your selling price, and is well worth it. Trade shows, college campuses, swap meets, magazine classifieds, local newspaper classifieds….anywhere your audience’s eyes would be looking is where you need to be promoting your video. With perseverance and determination, you can make a one time video investment make you a lot of extra money and maybe even quit the job that you were training people how to do!
Like you, I constantly see business opportunities where you can supposedly earn vast amounts of cash selling everything from soap to supplements to slippery deals where they don’t seem to be selling anything at all.
But one industry outsells all the others online year after year. If you guessed the Information Industry — you’re right. True, the Net sells billions in products and services, but NOTHING comes close to the massive profits information earns.
The Internet was designed from day one as a way for the average person to get information on ANY subject possible. The World Wide Web was planned to become the biggest library and book store in human history.
If you ask me, and a LOT of experts would agree, the Internet’s ability to give us fast answers to just about any question is the most remarkable advancement in our lifetimes.
Clearly, if you want to earn cash and LOTS of it, INFORMATION is the thing you should be selling. But it’s not just the incredible demand that makes Info so hot. Info is also remarkably cheap to produce and distribute.
Let’s compare an information product to a regular product, like a lamp at Walmart. Chances are it took an entire overseas factory to create the lamp, then everything from planes to trucks to massive computerized warehouses to get the product into the multi-million dollar store you buy it from.
Information, on the other hand, can be created on any computer, quickly transformed into an ebook, and put online for instant download. You don’t even need a clerk to sell your ebook. Automation can take care of everything from marketing, to display, to order taking, to processing payments and putting the money in your bank account.
So how do you get started in your own Information Business?
You can do it the old fashioned way and write your own information products. Spend time at the library and searching online, then add the facts you learned to what you already know to write your ebook, report, white sheet, or booklet.
Now I fully realize most of us are not professional writers. Unless you’re one of the lucky 2 percent of the population who like to write, sitting down in front of a word processor is probably the LAST thing you want to do today.
No problem. Professional writers and experts in every imaginable field have already written articles, reports, and ebooks for you to use. You can purchase all the hot selling information products you’ll ever need with complete resell rights. That means the author and publisher say “PLEASE — sell our information and keep the profits for yourself.”
No question about it, today’s modern information selling businesses are by far the smartest business out there. Get started today and make sure YOU have access to the vast profits that will be earned in the 21st century from selling info online.
With all the talk about organic search engine optimization and how important it is to promoting a web site, some web masters are deluded into thinking that they have no hope of competing without the help of a search engine optimization professional. With no money to spend, these web masters just bemoan their helplessness and learn to live with the fact that their web sites will always be at the bottom of search engine results.
While paying an organic search engine optimization professional may indeed give a web site an enormous boost in page ranking, this does not mean that there is no other option left to the web master with no funds to hire one. There are lots of things in web site building and design that are commonly neglected when these details could have made a big difference in search engine rankings.
Begin at the basics: file naming and page title
The web site is a mine of opportunity to improve page ranking. A web master may not neglect to include keywords in the meta-tags and in the web content but has due consideration been given to the other elements of the web site?
One case in point is file naming. When the web site names the web site’s home page, for example, it is usually the case that the name chosen is “home.html.” Right there is one opportunity wasted. This name could have been turned into “pets-home.html” instead and thus would have included the keyword “pets” which would be more relevant to a web site dedicated to pets. The web designer could then have incorporated a keyword in the file name of each web page that makes up the whole web site, and the site’s relevance could have risen with it.
Another organic search engine optimization opportunity that’s often wasted is an untitled page. This is usually a mistake that’s been committed unwittingly and occurs due to forgetfulness and negligence on the part of the web designer. It is important to give a title to every page in the web site, and the more the page is relevant to keyword queries then the better the page title is.
Enhance and improve: keywords, hyperlinks and images
Even someone with little training in organic search engine optimization knows that the use of relevant keywords throughout the web pages will improve the overall search engine rank of the web site. However, some web masters merely include the keywords without trying to maximize their impact.
Keywords could have been turned into anchor texts that in turn direct the readers to other pages in your web site or to other sections of the same page. Doing so would have increased the effectiveness of your keywords and could have increased the ranking of your other web pages.
The navigation bar is also another means to improving page rank when it incorporates text links at the bottom that contain your keywords. Even navigation bars with images instead of texts should incorporate keyword text links underneath.
The images on the navigation bar and the graphics for web design purposes themselves could also incorporate alternative text descriptions that are composed of relevant keywords and can be seen by search engines.
Be accurate: relevant keywords
If keywords are important to search engine optimization efforts, then it is even more important to make sure that the keywords that are being emphasized all over the web site are truly and actually relevant. There is a need to know what keywords most web-surfers use in relation to the web site’s business or service field. Being off the mark on this is a certain way to get bottom rank in organic search engine optimization results.
Choosing keywords is one of the most important tasks when it comes to SEO; it falls only behind link building on a scale of importance.
You need to think very carefully about what keyword phrases and word choices people would use when looking to buy your product or service.
Knowing what keywords people are using for searches is fundamental to your sites success.
Firstly, you need to construct a big list of words that relates in anyway to your product or service, these keywords or phrases need to cover every aspect of your business or products that are related to your business.
I would also suggest choosing keywords that are also related to your keyword phrases.
Therefore, one step away from being directly related to your business, this will help catch a bit more traffic.
Put yourself in your customers shoes – What search phrases would you type in if you were looking for your service.
Think about your business as an outside that knows nothing about your business or industry.
The next step is to judge how valuable and competitive the search terms are. The higher the numbers the harder is going to be to rank for a particular search phrase.
You can do this with a variety of tools free and paid for. They include: Wordtracker, Keyword Discovery Google Adwords and the Overture tool. I would suggest using the overture tool and choosing phrases that have between 3000 – 10000 searches per month, any more searches and it’s going to take a long time to rank and any less and you won’t get enough traffic.
Now narrow down your list to about 70 keyword phrases and scatter them across your websites content. Choose three or four of the most competitive keyword phrases and have them on your home page copy. Repeat your “Top Three” keyword phrases at least ten times on your home page..
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