Entrepreneurial Research And Testing The Basics Of Affiliate Marketing Entrepreneurialism The Right Formula Sell Digital Products Through Clickbank How To Get The Most Out Of Your Web Site Content

“Experience is that marvelous thing that enables you to recognize a mistake when you make it again.” – Franklin P. Jones

Becoming an entrepreneur is about taking an idea and making a successful business from the sale of the idea.

If the idea is a product, the sale of the product will require more than simple creativity and innovation.

“An expert is a person who has made all the mistakes that can be made in a very narrow field.” – Niels Bohr

In the 1980’s a father in Wyoming created a product for his daughter to play with. The invention consisted of a wheel that was roughly the size of a toy wagon wheel. A separate pole with a stabilizing device attached was used to keep the wheel upright and balanced. This invention provided hours of amusement for his daughter, but when he tried to develop a business selling the product he discovered there was absolutely no market for it. This same gentleman also attempted to prove the viability of the manufacture of cement brickettes as a cost effective substitute for lava rocks in gas grills. He rejected the idea when after a few grillings the cement literally exploded causing the destruction of his grill as well as a steak dinner.

The above is an example of a couple of failures in entrepreneurialism. Consider the above glimpse as an argument for marketing research and testing.

“Strong people make as many mistakes as weak people. Difference is that strong people admit their mistakes, laugh at them, learn from them. That is how they become strong.” – Richard Needham

The perfect entrepreneurial scenario would be to provide a solution to an underserved market where demand exceeds existing supply or to be the first to meet an emerging demand. In either case there needs to be a significant amount of market research to determine the longevity of anticipated demand along with the reliability of the solution you are offering.

Imagine if the cement brickettes were marketed and sold only to have the flaw discovered when someone was injured from cement shrapnel.

So much goes into the development of a business idea and you have to have a solid business plan in mind in order to get funding. It only makes sense to be sure you have completed all the needed research to assure both your banker as well as yourself that the product or service you are offering will provide benefits that will meet demands and provide success for all involved.

Affiliate marketing programs over the years have proliferated into a multi-million dollar market. Affiliate marketing programs which were once a rarity have now become the norm for Internet marketers. These affiliate programs have allowed many people the opportunity to start their own online business and to reap the profits of other individuals labor.

Affiliate Marketing is a true Win-Win situation.

Affiliate marketing programs are pretty much the same regardless of the products or services being offered. Someone or some company offers an individual the opportunity to sell their products for them at either a set amount per sale or a specific percentage of every sale.

All you, as the Affiliate Marketer have to do is advertise and generate traffic to your website or their website and get others to purchase the product or service. Simple isn’t it?

Yes, Affiliate Marketing is a pretty simple concept and it is currently one of the most touted “businesses” on the Internet.

As an Affiliate Marketer, you have advertised the “product”, generated traffic from articles and search engines, visitors have gone to your website, viewed the offer and sad to say, they may have left without purchasing. Do not fear – with Affiliate Marketing, your visitors don’t have to purchase the first time, the second time or maybe even the twentieth time that they look at the offers.

Virtually every reputable affiliate marketing program offers up “cookies” that hold these visitors as “your customers” for 30 – 90 days. Many programs actually keep cookies for up to a year.

These “cookies” are stored in a cache file on the programs server. Therefore, when one of your visitors returns, their IP address is noted and if they purchase, bingo, you just received a commission and your check will be coming soon. Congratulations.

As stated earlier, Affiliate Marketing is a pretty basic concept, and is relatively easy to get into. But, there is a LOT more to affiliate marketing than just signing up for every program that “looks good” to you.

If you want to really succeed as an Affiliate Marketer, you will have to spend many hours, sometimes days researching the various Niches and products that you want to promote. You will want and “need” to contact the owners of the program you are interested in BEFORE you do anything else.

You will need to ask specific questions and receive answers to those questions before you decide to join. Some questions you should know before you take the leap into promoting the products, services or the whole program are:

1. How much will it cost to join?

2. What are the benefits of a “free” versus paid affiliate?

3. How much does it cost to upgrade?

4. How will you be paid?

5. How do you know if you get credit for every sale?

6. How are customers tracked?

7. How are they going to help you promote the product?

These are just a “few” of the questions that you should ask and receive answers to. Plus so many more questions that require honest upfront answers that will allow you, the affiliate marketer to make a good decision and to understand if this is a good program for you to invest in.

Remember, Affiliate Marketing can be very lucrative, but, it can also be very costly to you if you don’t research the programs before you get involved. There are so many affiliate marketing programs available, not everyone will be a good match for you. Please take the time to research each one before you sign up and your income potential will increase dramatically when you are only promoting the right products to the right niche.

Kim Snider is the host of Financial Success Coaching on KRLD in the Dallas/Ft. Worth area. In one of her wonderful blog entries (Kimmunications) she defines success in entrepreneurialism this way, “One is E + S + I = FS and the other is .2(S) + .8(M) = FS. For those of you who don’t like math, I can picture your eyes starting to glaze over now, but stick with me. I am not about to get all nerdy on you.

“The first is a formulaic expression of something [I have said] before. Financial success comes from thinking like an entrepreneur (E), saving prodigiously (S), and investing wisely (I). Hence, E + S + I = FS.

“The second refers to my belief that financial success is only 20% skill-set (S) and 80% mindset (M). That is true at the broad level and it applies to each of the three areas of financial success.”

Kim defines the potential success of an entrepreneur in very tangible terms. In many ways the key to your success has a lot to do with your belief in yourself.

It may be more interesting to think that a product will either sell itself or it won’t, but at the end of the day your success may hinge on whether you really believe in what you are selling, your ability to sell it, and the long-term potential for business success.

It is a sense of personal investment that will allow you to take appropriate risks in business development. It is that mental toughness that will not allow you to play it safe.

Did you notice that Kim said that E + S + I = FS? How you think about your business is important, but so is the investment you can make in the business. A third element is also needed and that is the research needed to invest that hard-earned capital wisely.

Becoming an entrepreneur is not for the faint of heart. You have to find a balance where your thinking, available capital and investments combine to allow you to boldly step forward to locate a place where your dreams can connect with the needs of consumers.

If you struggle with saving or you aren’t really sure if you should do it, you need to earnestly seek to save in a more disciplined way and refuse to take the next step until you can believe in that next step with every fiber of your being.

If you want to increase the distribution of your digital products, Clickbank is one of the largest marketplaces you can turn to. When you join Clickbank, you will be able to find affiliates to help in the sale of your products. You are free to choose the commission rate, which can help you maintain a budget. Because certain products are more difficult to sell than others, the commission you assign will always be fair and competitive.

In addition to having more control over the commissions you choose for your products, you will also have the advantage of using tools provided by Clickbank to track all sales, commissions earned by each of your affiliates, maintain excellent customer service, and sell subscriptions, memberships, and products through Clickbank’s new recurring billing system. Being able to easily see an overview of the amount in sales and the number of orders received in real time can help you have more control over your business.

By signing up for services offered through Clickbank, you will be able to communicate more effectively with customers, create a web page that is easy to order from, and keep an accurate record of all sales and commissions made each day. If you plan to sell multiple products, having excellent organizational skills is key to your success. Without these skills, it will be very difficult to pay affiliates, order additional copies of books and other products from publishers, maintain an accurate inventory count, and create an effective marketing plan.

Clickbank was started in 1998 and continues to provide many services to publishers, affiliates, and customers. Regardless of the types of digital products you wish to sell, if you don’t have a secure platform to sell them on, you will not generate as much profit as you would like. When using Clickbank, you can feel secure when setting up your business. You will have confidence in knowing that your business will be a success due in part to the tracking systems that are available to you once you create your web page.

Because you won’t have to pay monthly fees, Clickbank is an affordable way to sell your digital products. After paying a small activation fee, you will be charged a commission rate that is determined by the commission rate you want to offer affiliates. Along with tracking and marketing services, you will also receive free customer service support, free access to affiliates who work for Clickbank, and much more.

As the Internet continues to grow, more and more products will be offered to those looking for information, entertainment, and other items they can purchase online. Offering quality products that are easy to download is the first step in becoming a successful online business owner. When you use all the tools Clickbank has to offer, you will begin to enjoy the benefits of online sales which include a steady profit, satisfying customer demand, and sharing your profits with hard-working affiliates who want your business to be a success. Visit Clickbank today to learn more about the benefits of selling digital products.

Becoming your own boss by utilizing the vast and far-reaching vehicle called the Internet has become a much desired and wildly popular way to earn money these days. Through the Internet, you can reach millions of potential customers interested in purchasing what you are offering through your web site content. It doesn’t matter if you are looking to supplement your income, replace the boring job you are currently employed at, or if you are interested in becoming the next millionaire or billionaire mogul. Nothing is impossible. Knowing the best possible ways to set up your web site, and present the products you wish to sell in an interesting way, can make or break your new business venture. And it is all done through the information you utilize on your web site.

There are many ways to set up a web site, in order to make it a profitable means with which to earn money. One of these ways is to develop web pages that are available to member subscribers only. These types of web sites are one of the most popular up and coming things to hit the Internet. In today’s busy world and information overload society, people need to have an easy method available to get to what they need, without spending hours and hours trying to find it. With a subscription web site, you can generate a regular monthly or yearly income from subscribers, while providing your clientele with everything they need to know about their topic of interest, thereby cutting down the time they must spend just finding what they want. And people are more than willing to pay for that very valuable service.

For example, a couple of the resources you will find to help you, all located in one easy-to-use web site, are:

* How Do I Get Started?

* Small Business Success Secrets

* Instant Cashflow Secrets

* 100 Sizzling Business Strategies

These are only a few of the many business building resources available to you that can turn your web site content into top quality content that will make your products attractive. With the right presentation, people will not only be interested in what you have to sell, but will also want to buy them. Enterprising, would-be entrepreneurs often come up with brilliant ideas that can be turned into prospective money-making websites. However, without the knowledge of how to properly present their web site content, these ideas can fall by the wayside, bringing in very little profit for their originators, when they could become a resounding success if only they knew how to catch a prospective buyer’s interest.

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