Create A Business Opportunity From A Problem Web Hosting Web Accessibility Does Google Really Hate Seo S Web Branding Not The What But The Who Image Spam And How To Fight It
Turn a Problem into a Business Opportunity by creative thinking.
People pay money to create a problem and then somebody else turns that problem into a business opportunity. How do we do this? First step is to examine and define in great detail what exactly the problem is? Then look at innovative ways to turn the problem into a business opportunity.
Problem – We are eating a lot more then we should. Opportunity – exercise classes, weight loss diets, larger size clothes & diet drinks / foods.
Think of traffic, then think of bottlenecks! Problem – a lot of people stuck in traffic. Opportunity – Billboard advertising & more demand for entertainment on the move!
Problem – In this day of high speed life, people don’t have time to sit down and eat. Opportunity – Create a fast food franchise that serves hot food within minutes for customers to take away and eat on the move.
Problem – people are drinking more. Opportunity – diet drinks, drink dispensers, low calorie alcoholic drinks, vitamins, more fun drinks & definitely more counselling!
In our previous business, we had a problem when we were manufacturing specialised, shock absorbing pallets. We always many pieces of a certain size of wood left. I sent our salesman round local businesses to see if he could find a use for it. In the end we ended up making “button-ups” which had a 100% profit margin after expenses for pieces of wood which we used to throw away!
Problem – Higher number of asylum seekers & refugees. Opportunity – low cost housing, lower paid labour force and increased demand for economy products!
Problem – More spam! Opportunity – more demand for new software, better firewalls & more experts needed!
What problems have you faced recently? Can you nail it down and turn it into an opportunity?
Here are the steps we should take to turn a problem into a business opportunity:
1) Identify the problem
2) Do overall market research
3) Get a team in to collectively debate the problem
5) Sleep on it
6) Do some more market research
6) Apply creative thinking and problem solving strategies to identify a business opportunity
Many questions can be answered by market research. What is the current state? Where is the market going? Who are the main players? How do consumers feel about the current solutions to their problems? How can we meet their needs better?
We can turn every challenge into a business opportunity. Every business process can be improved. Every problem is a business opportunity. Every time you have a bright idea, make sure that you write it down in an ideas notebook. Can you solve last weeks problems in a way which people will pay money?
Deep in the heart of an office complex there lies a room that may be filled with floor to ceiling server cages that house multiple web-based servers. In the back of a storefront you may likely find servers working to keep websites operational.
A web host is simply a leasing agent for space on an existing server to allow your business website to be accessible by millions of Internet customers. The use of a web hosting service is similar to leasing a storefront as a showroom – it just costs less.
However, unlike a typical building lease option, a web host can provide a variety of features that you can customize based on the needs of your online business. For instance, you might need the capability of providing File Transfer Protocol (FTP) to business associates to access company data or new manufacturing specs. You might also need other data management protocols.
Most ecommerce websites will also need a shopping cart with Secure Sockets Layer (SSL), database support and other similar features. Web hosting may not always be a ‘one-size-fits-all’ solution. You should determine what your needs will be in a web hosting solution and seek to find a solution that bundles the most options for the most reasonable price.
Interestingly, many of the sites that provide web design also make web hosting a part of the package. There may be many reasons this is so, but the predominant reason may be the access to the site information through a known or existing server. However, it is possible to work with a web hosting solution to allow the development of a site that is personally built by you. These web-hosting solutions allow the use of an extensive selection of features that can be customized through template rich designs and implemented in less time than other web development options.
You also want to find a web hosting service that can guarantee the greatest amount of uptime. Because the Internet has grown so fast you may also find web-hosting solutions that have no track record, so be careful about selecting a company that has not had ample time to prove their capabilities in maintaining quality service.
Leasing a portal to the web through a web-hosting service is one of the most cost effective ways to unleash your entrepreneurial spirit through a business startup, but you may be best served in looking through a variety of options before settling on a service that will help determine your accessibility on the web.
After reading a couple of recent articles, some directly saying that Google hates SEO’s and others being more stealthy in their aspersions, the question has to be asked. Does Google really hate SEO’s?
Well in this authors humble opinion, No! Google does not hate SEO’s, or at least search engine optimisation performed by ethical SEO companies – what would be the point?
Sure make life difficult for people trying to manipulate the search engine results, but in terms of hating an industry, I would have to draw the line short of that (although perhaps some of our less industrious spam-friendly friends may need their wings clipping somewhat).
To be brutally honest, I can see no reason for Google, or any other search engine, to hate SEO’s. Search engine optimisation, I would suggest, is one of the key reasons why search engines have become as effective as they currently are in refining their results.
We search engine marketeers, at the end of the day, want our campaigns to work and rely heavily on a ROI focussed service. For this reason, all aspects of the marketing mix have to be working in synergy, so relevance and targeting are fundamental aspects of all our campaigns. Essentially, this is what Google wants – good quality, relevant results.
Google have also provided a wealth of tools, aimed at providing marketeers and potential marketeers with sufficient information to promote their sites – whether it be guidelines, webmaster tools, API access or blogs. Surely such activity is a clear indication of support and not a case of trying to minimise the effect of would be search engine marketeers.
Above all, most search engine marketing agencies don’t just offer SEO, they offer paid search (PPC) as well. Surely if the search engines annoy these agencies by attacking SEO, they run the risk of affecting paid search spend. Google, Yahoo and MSN work very closely with agencies as regards their paid search campaigns, so it is logical to assume that to alienate the SEO activity of an agency would surely impact on paid search as well. Too much of a financial risk I would have thought!
Ultimately, the question “Does Google really hate SEO’s?” boils down to one key factor. What commercial benefits could there possibly be in curtailing SEO activity?
The boardroom was filled with noise as the top executives met. The CEO had planned this meeting for weeks, but no one was sure what was going to be discussed, so nervous conversation blossomed throughout the room.
“Good afternoon,” the CEO said as he took his seat and a hush settled over the room. “I want to thank you all for coming today. Let’s get to business.”
The executives began looking to one another still confused as to what might be happening.
“I want to spend our time today coming to grips with who we are as a company,” the CEO said as he took off his suit coat, draped it over the back of the leather chair and walked to the white board – marker in hand.
Most of the executives thought their boss was pulling a practical joking on his employees, but he just stood in front of the whiteboard waiting for someone to speak.
“We sell computers,” one man ventured to the nervous chuckles of a few brave executives.
The ice was broken, but it wasn’t that the boss wanted. “Yes, I know that’s what we sell, but who are we?”
“We are supplies of computers and related components,” another ventured.
“Very good, but you’ve just told me what we do, yet again. Who are we?”
Most of the executives were at a loss to figure out what their boss wanted, finally a third man spoke, “We are a computer company whose purpose is to not just sell computers, but to assist nontraditional college students in returning to college to get a degree.”
“Very good. And how do you know this to be true?” the CEO asked with a smile.
“Because I wouldn’t be here if it weren’t for the scholarship I received from this company,” the young man replied.
What this boss was attempting to get his executives to consider was the best way to brand the company. After all, there are lots of companies that can sell computers, but the executives of this fictitious company didn’t seem to have a clue what they were apart from the role of computer salesmen.
Web branding is about finding out who you are as a business apart from the products you sell. What is the heart of your business? Web branding insists there must be more to your business than selling a product.
This is the process whereby your personality and passion can come through, but you must crack open the nut that reads ‘business’ and find out what is inside.
As a business owner you likely have something you care about in tandem with your business. How does that factor into your business principles, goals and customer service?
Keep peeling back the layers until you are so content with who you are as a business that it becomes as nature as breathing to take that information and brand your business as something more than a generic online store selling a generic online product.
Who are you? You’d be surprised how many customers are curious.
Spam attacks where the text is replaced with images aimed at lightly protected email systems are growing in popularity. With the variety of anti-spam filters that analyze the message content to weed out unsolicited emails, spammers continue to increasingly adopt image spam. Businesses, organizations and everyday computer users might have noted an increase of image-based spam, text e-mails that arrive in your in-box as image files. Image spam can contain a picture of words, a screenshot, a photographic image, or a combination of these. By sending emails that contain no text, only pictures, spammers found that they can fool even the most advanced anti-spam software like SpamAssassin, G-Lock SpamCombat.
Most anti-spam programs detect text-based spam very well, but they totally fail when a spam message has no text to analyze. Thus, the rapid rise of the image spams. These spam messages often include image files that have a screen shot offering the same types of information advertised in more traditional text spam. Image spam can also include unique trackers which work when a recipient opens the message and let the sender know it’s a valid email address, ripe for future mailings. Image spam is probably the best technique that spammers have today to get past the anti-spam filters. Together with the image spam that uses one attached image to deliver its message, the spammers are known to send spam that contains multiple images that act like pieces in a puzzle. The recipient’s email client then reassembles the pieces in the right order and displays them as one image again. In addition to the usual annoyance, image-based spam eats up more bandwidth than regular spam because each image spam message is more than seven times larger than regular spam email – what’s costing users, especially business, money.
The majority of image spam is used in stock scam messages, in which the senders encourage the victims to buy a certain stock to raise its value, then quickly turn around and sell the stock themselves to make a profit.
Nevertheless, anti-spam software and service providers are able to cut down image spam, as well as HTML-based and text spam. The organizations and individual computer users having sophisticated anti-spam filters — those that focus on both the content and origin of the messages — have little to worry about, other than to make sure they’re on the latest version of their vendor’s products and receiving regular updates. They can then analyze and create rules in their software to block it. Many anti-spam software use combinations of techniques, including keywords, blacklists (of offending spam mailers), and something called “honey pots,” in which they have traps set up on the Internet to collect spam messages. There are a number of approaches to protect against image spam. In current versions of Outlook, for example, images are not automatically downloaded into messages unless the user has specified that messages from the source can be trusted. G-Lock SpamCombat allows preview all the messages in a safe mode – no pictures or tracking codes are downloaded nor executed..
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