Business Is So Slow How Do I Create More Sales Shooting Accessories How To Make Time To Start A Home Based Business
When business is slow it’s time to make some more sales. One of the easiest ways to do this is to get existing customers to buy more from you. The expense of picking up a new customer far out way the costs of getting a “second sell” from an existing customer.
It is funny how much effort businesses put into getting new customers and then forget to follow through.
Gather information and build a database of your existing customers. The way your business handles data will make the difference between being a top performer in your niche and just getting by. You should be able to search and find information within seconds about every aspect of your customer base.
Research your existing customers. Do you know their latest plans? Do you know all their buyers? Do you know who else they buy from? Is the owner of the business getting close to retirement? Is the business up for sale? Is the business in trouble? Is the business expanding? If so, which territory are they expanding into?
Successful businesses understand their customer’s fears and desires. They regularly ask questions. Know thy customer and you will stand a better chance of getting the next order.
Follow through by keeping touch regularly with every business that has bought from you in the past. Regular visits, the occasional email and posting your latest brochure, product offering or special offer will all help you to keep the customer informed. Never ever stop the lines of communication after the initial sale even if the customer buys elsewhere next time.
After the “second sale” ask for referrals. If the customer has bought from you twice then they must be satisfied with your service and your products.
Reward loyal customers with regular special offers and seasonal gifts. All buyers like to feel special and a small inexpensive gift will really help to cement the relationship. Offer add-ons like extended warranties & better quality products. Would you like fries with that burger?
Get personal with your top customers. Have they been to your house? Have they met your family? Have you met theirs? Have you played any games with them? Wine and dine with your top customers and satiate their appetite.
Offer a discount if the customer buys more than his regular requirement. Do you think it is a good idea to let your customers share the burden of storage, especially of bulky products? Let your customers know about your dead stock. Shift it, even if you make a loss. Eventually old stock will decay and become worthless anyway. Storing dead stock over time kills your bottom line.
Measure your results. Who is the most profitable sales representative? Who is your best customer? Which advertising campaign really worked well for you? What made it different from all the other campaigns? Which products make you the most money?
It’s really simple isn’t it? No earth shattering guidelines above.
Businesses that miss out even one component from the above will pay the price when their competitor overtakes them. On the other hand, businesses that have a plan to keep existing customers buying more will reap the rewards as word of mouth gets around that they really do care.
Accessories for shooting come in so many classifications. These consist of ammo types, eye and ear protection gear, gun cases and cabinets as well as bags or pouches and holsters or slings.
Starting off with ammo types, sub classifications include Shotshell Ammo, Centerfire Ammo and Rimfire Ammo. Shotshell Ammo or Shotgun Ammo can be purchased starting at $3.99 a box up to $28.99 with various brands to suit your shotgun needs. Centerfire Ammo, or bullets whose primer is located in the middle of its cartridge case head, can be had from a low price of $12.99 up to $64.99 a box. Rimfire ammunition cartridges usually have an extended and a widened cap and go for a price range of $6.49 to 12.99 a box.
No hunter should go without certain essentials in hunting gear which includes ear and eye protection items. Ear or hearing protection comes in different earmuff and earplug brands. Some of the brands on sale are Browning, Peltor and Radians. Remington is also a brand that carries guns as well as eye and ear protective gear. Eye protection or glasses and goggles come in brands like Smith and Wesson, which is also a popular gun brand, as well as Peltor and Radians. Some of these popular brands also sell hearing and eye protection packages, like Remington, which is selling its package of M-22 Muffs combined with a pair of T-40 shooting glasses at a reasonably priced $29.99 and its T-10 eye and ear protection set manufactured for younger users at $22.99.
Gun cases are classified into two types, the soft cases and the hard cases. Hard case type gun cases offer padded interiors and can be bought for various gun types. Soft cases are often built with fabric or leather and may or may not have some padded protection inside. These soft cases are relatively water resistant and easy to carry with sling straps often included. Soft cases are the cheaper alternative at the lowest price being a really low $11.99 while hard cases can go as high as $339.99 for the top-of-the-line watertight, crushproof security case from Pelican.
Gun Cabinets, Safes and Racks also come in your choice of brand, size and design. Racks can be bought starting from $19.99 while Gun cabinets are sold in prices ranging from $99.99 to $1199.99. Personal fire protected safes also sell for prices between $39.99 to $1499.99, depending on size.
Bags and pouches are used to carry ammo and are sold between $5.99 up to $69.99 and can carry a few bullets to as many as a few boxes. These usually come in camouflaged colors that blend in with the surroundings.
Holsters and slings are also available for sale with different designs and colors to choose from. Slings may come as padded cloth types or may be built of fine leather. They may also have decorative and colorful designs on them. Holsters come in shoulder or hip configurations and are priced at $17.99 up to $44.99, all in basic black.
Other shooting accessories for sale also include barrels and stocks, choke tubes, trap and skeet shooting accessories, targets and gun cleaning materials.
So at this point, you’ve decided you want to start your own business from home. You’ve weighed your options and considered several ideas. You’ve done your research and your due diligence, and have settled on something that excites you, offers a solid opportunity, and have a way (or a way to learn) how to market it. So far so good.
However, if you’re like most people and starting this out on the side of a current job, you may be asking, ‘How am I going to find the time?’ You have work, the gym, time with your family, your commute, your kids, cooking, eating, watching TV, and the rest of your life to plan around somehow. Life sure does feel full and hectic as it is, so how can you squeeze something more in?
You need to ask yourself, ‘How important is this to me?’ I’m going to offer you some very simple, and very effective, ways to make time – but you will be faced with the task of identifying your priorities and making sacrifices.
How important is to you to watch 2 hours of TV every night before bed? How important is it to you to go to Happy Hour three times a week? How important is ‘Girls Night Out’? How important is ‘Guys Night Out’? How important is ‘fill in the blank’?
You get the idea. There are a lot of hobbies and activities that have become routine parts of our daily lives, and the average person is resistant to their routine being disrupted. Just be aware that you’re mind is going to resist. Your mind will freak out at the idea of missing an episode of your favorite sitcom or TV drama because ‘then I won’t know what happens!!’
Time to prioritize. If you’re starting a business because you want something more out of life, be it freedom, travel, money security, excitement – well then you need to realize that comes with sacrifice. For most people, TV shows and happy hour and vacations are plugged into their life to fill in the gaps, so they don’t have to confront the monotony, boredom, and lack of fulfillment in their lives.
I don’t need to tell you this. You don’t need TV, and you don’t need a lot of the habits and routines you’re into. Start out by spending a full week writing down everything you do – from the time you rise, till the time you sleep. One full week.
After that week is over, look over your list of activities and mark the ones that you absolutely cannot stop doing (work, exercise, time with family). Then be honest and look at the ones that are taking up time unnecessarily (TV, window shopping, etc). For most people, this simple task will free up a lot of time.
At this point, you should be left with mainly the bare essentials. What you need to do now is manage them properly. The average person may feel that they have a hectic schedule with no room to breathe, but in reality, a hectic schedule does not mean they are busy or short on time. It just means their time is managed poorly and there is no flow to it. Look at that same schedule you tracked and notice what is consistent and what is helter-skelter. Are you going to the gym the same time every day, or different times? Utilize your mornings and wake up a little earlier. Do your reading, studying, or workout in the morning before going to work, or during your lunch break. This will free up a nice chunk of time for you in the afternoon and evening.
Are your errands taking you from one end of town to the other and back? Or are you planning them out so you’re doing them in the least time possible? As you plan your time going forward, make sure it flows and has a rhythm. Respect your time, and respect your money as your business grows. This next tip can apply to any aspect of life – your job or your business. As you do your work, take time before hand to visualize the end result. Then work your way back seeing everything that needs to be done along the way to complete the project. After you’ve done that, you’ll know exactly what needs to be done and how to do it. Write it down – phone calls, letters, copying, mailing letters, reading, meetings, etc. If you have more then one project/assignment going on, do this for each of them.
Then combine all the identical physical movements, regardless of project. For example, all the phone calls (regardless of project) get grouped together. All the letter writing, all the copying, all the reading, go together, etc.
You then plan your day according to the physical movement. Schedule a block of time for phone calls (1 hour, for example). For one hour, you make all the phone calls you have listed. When the hour is up, you move onto the next thing. The next hour could be letter writing, and so on.
Consider these ‘mini-days’. When one mini-day is up, move onto the next immediately. Make sure each mini-day is made up of tasks with the same physical movement. Trying to make phone calls while writing up a letter or report will not flow. You will not get into a rhythm. Multi-tasking is overrated, and tends to just make things take longer.
I’ll write a more detailed article on the idea of ‘mini-days’ based on physical movements in the future. In the meantime, I hope this has given you some valuable info to work with. Do not fall into the trap of looking at the specific examples and thinking ‘well, that doesn’t apply to me. He doesn’t know my situation’.
Rule #1 – NO EXCUSES
If you want it, find a way to make it happen..
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