Asp Vs Php How To Optimize Web Site Navigation Oscommerce Customization And You Obtain The Variation One

When building web sites, ASP and PHP are very popular languages. Here’s my opinion on whether ASP or PHP is best


Both ASP and PHP are languages used to build Dynamic Web sites that can interact with Databases and exchange information.

ASP (Active Server Pages) is from Microsoft and is used with IIS (Internet Information Server) that runs on Microsoft Servers. PHP (Personal Home Pages) is from Rasmus Lerdorf, who originally designed this parsing language which was later modified by different people. It runs on Unix and Linux servers and it also has an NT server version.

There are a lot of differences between ASP and PHP.


To run ASP programs one needs IIS installed on a Windows platform server, which is not free. PHP programs run on Linux, which is free. Even the connectivity of the database is expensive in the case of ASP as MS-SQL is a product of Microsoft that needs to be purchased. PHP generally uses MySQL, which is freely available.


If we compare the speed of ASP and PHP then PHP has an upper hand. PHP code runs faster than ASP. ASP is built on COM based architecture, which is an overhead for the server whereas PHP code runs in its own memory space.

Platform Compatibility

PHP programs can run on various platforms like Linux, Unix, Windows and Solaris whereas ASP is mainly associated with Windows platforms. However, ASP can run on a Linux platform with ASP-Apache installed on the server.

Additional Costs

Many of the tools used in PHP are free of cost and since PHP is open source a lot of code can be found in open source forums. PHP has inbuilt features like ftp, email from a web page or even encryption mechanisms but in ASP such features are not built in and some additional components are required. Therefore an additional cost is incurred for such components.

Base Language

PHP is based on C++ language and the syntax used in PHP is quite similar to C/C++. C/C++ is still considered the best programming language by many programmers and people who love this language would surely feel more comfortable with the syntax of PHP. ASP on the other hand has a more Visual Basic kind of syntax that again is closely related to only Microsoft products. So, it depends on a person-to-person which language he or she is comfortable

Database Connectivity

PHP, being extremely flexible, can connect to various databases, the most popular being MySQL. ASP mainly uses MS-SQL.


Both languages have their advantages specific to users. Some would argue that both the languages have their own importance and depending on the user’s requirements the language and the platform can be chosen. If we talk about developing a discussion board then ASP is equally capable but many feel the best discussion boards are developed in PHP. If a user is looking for some e-commerce application development then many would call ASP the ideal choice. This does not mean that PHP cannot provide e-commerce solutions, only that many people choose ASP.

From my perspective, PHP is an all around better choice than ASP.

Make no mistake. the most impressive looking and product-rich web site will fail to convert visitors into paying customers if they are unable to more quickly and easily find what they are looking for. There’s a lot of competition out there. Develop and design a web site that’s easy to understand and use, and you’ll attract more than your fair share of visitors – visitors that will return, and buy, again and again. Fail in this, and the only one’s smiling will be your competitors.

How do we accomplish this? By utilizing intuitive navigation techniques. Use them in the development and design of your web site; then sit back as hordes of satisfied customers return to your internet business on a regular basis. And you’ll find when marketing online, return business is your key to significant and effortless profits.

Ok, so what exactly is intuitive navigation – and how do we design it into our web site? I can tell you what it’s not. It is not flashy, creative designs that entertain and distinguish you from the other ‘dull’ web sites out there. Simply defined, intuitive navigation implements a familiar and consistent look and feel across all the design elements of your web site. These elements include;


Your website menu – the table of contents if you will – that directs visitors throughout the various pages of your site should be consistent, and included on every page. Websites that contain a menu on the home page only or certain select pages on the web site (and I’ve seen far too many of these), force visitors to use the Back button (or click on the logo to return to the home page). The common result, visitors do more clicking and visitors get lost. And visitors who get lost… well, ‘get lost’.

And for Pete’s sake, keep your menu style and placement consistent from page to page. Again, fancy and different equals confusion. Confusion equals frustration. And frustration equals ‘no sale’.

Site map:

Another useful website element, and one that’s missing in many business web sites, the site map is a web page that contains a hierarchical, top-down, organized list of all the sections, or pages, on your website. It’s a road map through your web labyrinth, which can get you where you want to go more directly, that is, quicker (especially to access links). It can also make up for any design ‘sins’ on your menu. And for many left brainers, like myself, it is sometimes the preferred route.

Subtitle index:

For those large pages on your web site, which require page scrolling, it is preferable to include subtitles in your copy, for readability. Repeating these subtitles at the top of your page, linked to the subtitle in the copy, makes it easier for visitors to access or return to those sections of the copy that most interest them.

Back to top link:

Again, for large pages on your web site, having ‘Back to top’ links, between subtitles, or at the very least the bottom of your page’s copy, allows visitors to return to the top of your web page with one click, without the need to scroll.

Text links:

Whether it’s a menu item or other link throughout your web site, the use of simple and efficient text links is the preferred navigation method in most instances.

Yes, there’s an overabundance of fancy and impressive buttons, graphics and rollovers available for navigating your web site. However, this is an area where it is mindful to employ the well-known K.I.S.S. method for keeping things simple. Text links are much faster loading than images. Now, for fast broadband internet access, the difference between text and image load may be negligible. However, there are still many potential customers out there still surfing on slow connections. For them, the difference can be significant. So, until we are all on the same connection page, you would do well to accommodate all visitors.

In addition, text navigation menus can contribute relevant text for the search engines, which image navigation bars cannot. And of course, text is often easier than an image for understanding the purpose of the link. Just remember – on the web, and for your internet business, it is always preferable to err on the side of efficiency over impressiveness.

Page footer menu:

Ok, we have our menu items at the top (or side) of all our web pages. So, why would we want to repeat them at the bottom of every page? Well, in addition to providing your visitors with just another, alternative, option for navigating your website, there are two instances when placing your menu on your page footer is more an essential, than a ‘nice to have’.

(1) If you insist on using graphics for your main menu items, the inclusion of a text menu on the page footer aids both reader viewability and understanding, and ensures that search engine spiders can see you.

(2) Placing your menu on a frame is an easy way to ensure that your menu items stay fixed and in sight, even as you’re scrolling through a long web page. However, although there are many advantages to using frames on your web site, there are disadvantages as well. Although more detail on the pros and cons is fodder for another article, let’s just say there are many web sites that prefer not to use frames. In such instances, scrolling down a long page will also scroll your menu items, sometimes out of sight. A page footer menu provides a convenient way to access these items without the necessity for scrolling back up the page.

Containing an abundance of particulars, a context-rich web site can be a dense, confusing and intimidating jungle of information for internet visitors. However, by using time-tested intuitive navigation techniques, you can turn potential chaos (and lost customers) into a smooth and pleasant ride across the web superhighway.

There are a lot of services on the internet that offer templates and applications for oscommerce customization. When deciding on how to customize your website with the solutions that work best for you think about the aspects that you would like to see on the website. Items such as an easy viewable order history, product reviews, a display of what other customers have ordered with that product will aid in creating an oscommerce system that is customized to the needs of the user, which will bring about more business for you in the long run.

In regards to running a business there are certain aspects of oscommerce customization that as a business owner you want to keep in mind to keep the business running smoothly. For starters never loose touch with customers. Keep the website in their minds by sending them newsletters regarding products and services that your business offers. If they are reminded that your business is around it will make you their number one choice to come back to when they want to buy more products.

Oscommerce customization can be designed to offer statistics on customers. Tracking what the most frequent product being sold is. As well as what your customers are interested in. One of the best options to add in is showing what other items customers purchased when they bought the same product. To advertise other products that could have been missed may bring about more money for your business. To make things easier have a program that can print packaging lists and invoices directly from the order screen. It will save time and time is money.

Of course to allow any business to run smoothly and professionally you have to have good support and in the case of oscommerce customization good technical support is a must. For both the company and it’s users. The importance of templates should never be underestimated to keep everything looking organized and uniform. Also be sure to have a system that allows for easy backup and restoration of a database. In a global economy such as our multilingual customer service agents is a must in aiding communication for any problems that could occur.

Oscommerce customization has many more options available than what is talked about here. The potential is as limitless as ones imagination and innovation.

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