Strategies That Will Boost Your Website Traffic Right Away Basic Techniques To Generate Traffic From Search Engines A Classified Way To Drive Business To Your Web Site
You have lovingly made a website and put it online on the World Wide Web. Now, all you have to do is wait and see who visits.
You have to do something to make people come to your website.
There are plenty of ways that you can generate traffic towards your website, but I am going to concentrate on only 3 of them; that tend to produce very quick (if not instantaneous) results.
The three strategies are:
1. Buy Traffic for your website
2. Send offers and information to individuals in your mailing list
3. Request reciprocal links/endorsements
1. BUY TRAFFIC FOR YOUR WEBSITE
As the name suggests, this strategy would require you to dole out some money!
You can place advertisements of your website on other websites that are similar to yours or you can place advertisement of your website on search engines. This way, when some one is searching for a product similar to the one that you are selling/promoting, your website’s ad will come up in front of them. Therefore, you will be able to target people from your niche, and these “targeted” people have a higher potential of buying your product because they were already looking for it.
You have to pay for the advertisement ONLY when they click on the link. Such ads are known as Pay Per Click (PPC) advertisements. Some of the highly recommeneded PPC ads sites are:
Yahoo! Search Marketing
Miva (formerly findout.com)
When you choose a PPC, do make sure that it offers a tracking software that helps you find out how useful it is to you. This way you will be able to choose the ones that are more profitable and get rid of those that are not.
2. SEND OFFERS TO MAILING LIST
Brian Campbell (A successful Internet Marketing Guru and best selling author) says that the 1st Internet Marketing Commandment is: “You can’t promote anything online without first capturing the email address of your website visitors.”
He says, “You shouldn’t attempt to get even one visitor to your website without having a mechanism in place to capture the name and email address of the website visitors that come to your website.”
You need to capture most of the email addresses of your in-coming traffic because it is more than likely that they will not buy anything from you on their first visit to your website and they might never come back again! To prevent that from happening, you offer them something that they would like to sign up for (like some valuable information for FREE and its VERY important to deliver what you promise!). After that you keep their attention by sending them more free content, and sandwich promotional offers in between. One e-mail from you will bring most of them back to your website!
A word of caution here: do NOT overwhelm your e-mail list clients with too many promotional offers, you will lose your credibility. You should send them valuable free stuff in between offers, so that they would want to read your emails.
3. REQUEST RECIPROCAL LINKS/ENDORSEMENTS
There are thousands of websites out there that are selling products similar to yours. Instead of thinking that they are your competition, instead think of them as your potential partners; ask them to promote your product in return of you promoting theirs. These website owners can help you in several ways:
They can put links and banners of your website, in exchange of you putting theirs on your website. Or, they can just add your link to their website and you can then pay them a previously agreed commission when they produce a sale for you.
Or; they can send an email to their email list, endorsing and promoting your product, while you do the same for them.
Such “deals” are known as Joint Ventures (JV deals) and these are one of the most powerful strategies that you can use to send more traffic to your website.
Try out these strategies for your websites. Better results are produced when all three of these marketing approaches are used together. You might want to try these out and then see which one works better for you and then concentrate more on that one. These three strategies, combined with other marketing methods can sky-rocket your website popularity and sales and make you a very happy online business person.
Traffic — And lots of it! It is the dream of every netrepreneur. After all, without steady stream of visitors — or should I say “potential customers” to your web site, how will you earn your e-fortune?
The first place most e-business start-ups go when they need a quick traffic fix is the search engines. And rightfully so! After all, a top ranking position in one of the major search engines is an effective way to increase the traffic to your web site without spending your hard-earned advertising dollars!
Statistics have repeatedly shown that anywhere from 20% to 80% of your visitors will find your web site via a search engine. However, you should also know that statistics show that most web surfers never search beyond the top 30 results they receive. With that in mind, it is clear that a top position a top position should be the goal of any savvy site owner.
But top spots are no longer achieved by crossing your fingers and blindly submitting your web site to 900+ search engines and directories using a free submission service. Competition for top spots is getting fierce, so it is important that you learn the “right” techniques if you want to ensure that your web site is well ranked… and it is very important that you do so while this great advertising medium is still FREE!
As I said before; for high traffic generation to your website, it is very important that your web site ranks in top spots in search engines. You may ask “What are the search engine looking for when they rank my web site?” Well, although each search engine uses different set of algorithms to rank web sites, but generally speaking, however, here are some of the main factors currently being considered by the search engines.
1. Link Popularity
Alta Vista, Excite, Lycos, and the web pages search promotion of Yahoo! use a ranking system that involves measuring and ranking the number of links that are directed towards a particular web site. This is an extremely powerful traffic generation tools because:
Reason # 1
Building a well thought-out linking strategy is a powerful way to attract large volumes of high targeted traffic! By putting your web site on every major web “intersection” where your target market meets, you will ensure that your web site receives a steady flow of qualified potential customers.
Reason # 2
Links are equivalent to recommendations! They established credibility even before the visitor reaches your web site, dramatically increasing the likelihood that they will buy.
Think about it… David arrives at his favorite web site and notices that they have posted a link to your web site. He knows and trusts his favorite web site and therefore assumes that, because they have a linked to you, your business must be credible too. He clicks through the link to your web site and is immediately open to offers you present him with. Why? Because your credibility was established before he even arrived at your homepage!
Reason # 3
Since many search engines now factor link popularity into their ranking decisions, your linking strategies are all that much more important! If you want to be ranked as high as possible in search engines, you now need a factor in your link popularity – and, as you already know, earnings a top spot in the major search engines is key to increasing your web site traffic.
Obviously, developing a linking strategy that generates a high volume of targeted traffic to your web site is not an overnight process. It will take you anywhere from two weeks to six months to secure quality links you need. However, I promise you that it is worth the effort! Once you have done the initial footwork, the links that are established will remain on these web sites for years to come. Your perseverance will pay big dividends in the form of a continuous flow of targeted traffic generation.
2. Your Domain Name
A domain name plays a vital role in traffic generation to any web site. Domain names rich in keywords will rank higher in search engines because search engines love URL’s that are saturated with keywords! Brainstorm keywords and key phrases for your web site and then use them to create a catchy URL… or load the domain name with your best keywords to get ranked higher in the search engines.
3. Key Word Density
Keywords definitely refer to the number of times your keyword appears throughout your site. Your keyword density is a factor that is heavily weighted by search engines, so it’s very important to make strategic use of your keywords.
So, these are the golden facts and tactics through which you can drive high traffic to your web site. I should also mention that you do not expect to enter a couple of your top keywords into the search engines and instantly start making money through your web site— that is very rare. But yes, you can really make high traffic through search engines without crossing the line into “keyword stuffing” and with a little time.
There are more than 105 million of them in the United States. Worldwide, there could be at least 250 million of them. Them, according to statistics from the Nielsen/Net Ratings service, is the number of active Web surfers. 250 million in the whole world? The figure is more than the populations of Canada, Australia, Great Britain, and a few non-English speaking countries combined. That’s a lot of them!
With so many active surfers around, you would think Webmasters and site owners have an easy time attracting them. Actually, they face an uphill battle to bring visitors and, more importantly, consumers to their Web sites. And a Web site without traffic is like a store built in the middle of the desert. You could have the greatest products and most attractive Web design around, but they’re worthless if no one visits them.
There is one way, however, to turn your Web site into an oasis of business, a way to drive as much traffic to your site as your server can handle: a classified ad.
More on that later. First, all Web builders and site owners should know the basic and time-tested ways to attract traffic to their Web site. The key to all of these methods is to attract the right Web surfers. You want what experts call “targeted visitors,” or people who are actually interested in what you’re selling. To guarantee that this happens, you should follow this checklist of Web traffic golden rules:
Step 1: Optimize your Web pages. Webmasters in the know take the time to set their meta tags. These tags, or codes, are hidden keywords in the Web page that tell search engines like Google and Yahoo exactly what your site is all about. A meta tag, for instance, could be “designer handbags,” “sporting equipment,” or whatever else you happen to be selling. These keywords tell the search engine to direct all handbag or sports shoppers to your site.
Step 2: List your site with every search engine out there. For this step, you simply need to surf over to Google, AltaVista, Yahoo, MSN, and other search engines. Click onto their customer service page, where they allow Web builders and site owners to manually submit their site addresses.
Step 3. Spice up your site with interactive features. With articles, newsletters, offers, promotions, and discounts, you give your targeted visitors a reason to stay at your site once they find it. More importantly, you give them reasons to come back and tell their friends about the site. Word of mouth is one of the best, and cheapest, forms of advertising on the planet.
Step 4. Exchange banner ads with friends and with other companies that you do business with. Banner ads are those eye-catching designs at the top and bottom of Web pages. They’re like the billboards of the Internet superhighway. But with these online billboards, a simple click transports the Web surfer directly to your Web site.
Step 5. Exchange Web links with friends and business associates. This, Webmasters and site owners, could be the most important way to drive Web traffic to your site. All of the major search engines rank sites by measuring how many links come to and leave from your Web site.
So links are a way to measure how worthwhile and how legitimate your site is. The better this measurement, the better chance your site will have to show up well in Web surfers’ searches. In other words, these links could be the difference between your site being listed on page 20 of a Google search results, or on page 1.
Building better Web links and search engine results.
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