Viral Marketing is all about giving away your own free product or service along with your ad copy (contact information, link, email, etc.). In turn, recipients of your free product are allowed to pass it along to their own clients, prospects, visitors and others as a freebie.This is a quick way to multiple your marketing at no extra expense and without extra effort on your part.
Here are some popular viral marketing techniques to follow:
1. Ebooks – Share your no cost ebook with your website visitors. Include a nice full-color ad for your most popular product line with links to your website and email. Tell recipients to share copies of the ebook with their own site visitors and other contacts.
2. Software – Share a trial or “lite” version of your software with your website visitors as a freebie. Don’t forget to include that ad for your most popular product line with links to your website and email. And tell recipients to share copies of the software with their own site visitors and other contacts. For help creating software, hire help from online bid sites like Elance.com.
3. Web Host – Offer to host small business web sites on your server at no charge. In exchange, place your own banner ad at the top of the site for viral marketing. You can setup a fold for their site and they can choose their own domain name and have it redirected to that folder.
4. Templates – Design your own website or other templates, include your own marketing information on them and give them away as free downloads or as an electronic package. Grant permission for recipients to pass them along.
5. Articles – Write articles about your industry. Include your website and contact information in the byline and grant permission for others to publish as long as they keep the byline in tact. Then people can use your contact on websites, in ezines, newsletters and other places where once again, viral marketing will speed the spread of information about your business.
6. Discussion Board – Set up a Discussion Board on your website with your banner ad attached at the top. And invite others to link to it and use it for their own sites.
In summary, by using viral marketing strategies, you can reach out all over the Internet with much less effort. See which methods work best for you and repeat them as often as needed.
Your “Marketer’s Mindset”, for your successful home-based business, is marked by the “value” you perceive in the products/services and business you are promoting.
Survey results revealed the number one response to the question “What do you think of when you hear the word “Salesperson”?, was, “used car salesman”.
This overwhelming response has led us, as successful home-based business owners, to take a good look at our business plans and make sure the products we are promoting are of the highest quality and greatest value to the overall marketplace.
As successful home-based business owners we have adopted the mantras: value, trust, integrity, and honesty.
We, as home-based business owners, are creating niches for ourselves in the world of selling ourselves and our personal attributes long before we sell our first product to our customers. Our personal trust, honesty and integrity must be perceived by our clients first and foremost.
The world of online marketing is very different than the face to face contact of traditional brick and mortar businesses. As successful, home-based business owners and online marketers, our relationships with our clients are created through our ongoing online dialogues.
The proper mindset about the word “Salesperson” is crucial to our success as home-based business owners. As successful marketers we KNOW we have a value to offer our clients and our clients also know, sense, feel and relate to the value we are offering.
There is no mistaking a salesperson with the proper mindset and intention of “Serving” their clients and truly solving a problem for them. We, as successful home-based business owners, are really “Solution Providers” rather than “Salespeople”.
We, at the Wealth Funnel System and Developmental Performance Consultants, are educating our clients in how to implement the proper “Marketer’s Mindset” for success in the home-based business arena.
As you already know, good link partners are vital to the growth of your website. Without good link partners you won’t be ranked highly in the search engines, and you won’t receive the traffic you need to gain new customers and make new sales. Building high-quality links to your website helps it to succeed.
Websites that maintain good incoming links will get many targeted visitors from their link partners. These link partners are also a good source of information and can offer value for the visitors that come to your website more often. The idea behind link partners is to find web sites with complementary content so that you enhance your web site. For example, if you sell computers, it wouldn’t be a bad idea to link to a site that sells printers.
Linking to your competitors is much more dangerous. The fact of the matter is that when you link to your competitors you are handing them your business. They may be handing some of theirs back to you, but the trade off simply isn’t worth it. If you are in a situation where it is your product or theirs, do not link to them. Aside from the obvious issue of losing business to their site, you may even lose the returning link if you don’t keep an eye on it.
When dealing with link partners, there’s virtually no point unless you get reciprocal links. These links make your website look good, as well as getting you targeted traffic from users clicking on the links. When you are optimizing your site for key words, however, it is important to link to sites that provide more information regarding the content that you have provided. In cases like this, the link is already helping you. If you get a returning link in addition it’s like killing two birds with one stone.
With good-quality incoming links, you will benefit greatly from the increased traffic to your site. Most major search engines’ rankings are at least partly based on the number of quality links pointing to your website. Google, HotBot, AltaVista, MSN, Inktomi and more all use link popularity in their formula for calculating rankings.
The value of your link partner’s sites will be very important, as many of the search engines use this in determining how relevant your site is to the terms that are being searched on. A site with a page rank below three generally isn’t worth exchanging links with. Then again, if the site is on its way up, it might be a good idea to get in on the ground floor. If you are curious as to whether a site is going to be accumulating a higher page rank in a short period of time try going to https://www.coolwebtips.com and punching the site’s URL into the “backlink” tool or the “page rank predictor.” These will show you how many links the site has going to them and will let you know what the page rank could be within the next three months.
You must always keep an eye on the value, and use value-for-value exchanges only. Make sure that your link doesn’t get removed from any sites you link to, and remove your own link to them if it does. Many people will agree to link with you and then remove your link after a week or two. If you leave your site linked to them, then they’re the only one benefiting.
Good link partners are hard to find, and it will take some time for them to respond. You may have to contact them more than once, and probably won’t take you seriously if you just ask them to trade you links. It is important to provide them with information relating to your company and let them know why your link will be worth while to them. If you are serious about SEO, you will be able to let them know that you expect your page rank to explode within the next few months and you may be able to accumulate links this way.
It’s important for to make sure that you links are checked on a regular basis. Of course you don’t have much control over the incoming links, but you can still do whatever you want with the outgoing ones. You should immediately remove any links that don’t work, as they can and will bring your search engine rankings down.
By understanding how link partnering works and maintaining good quality links on your website, you can increase your targeted traffic and improve your sales. After all, isn’t that the whole point of having an online business? Just remember that your website, like any other business, takes time and effort to make it succeed, and any little way you can speed up the process is good – as long as it’s not against the rules, of course.
Everyone on the internet who owns a website wants to know the answer to the question, “How do I get my site indexed?” Well, let me enlighten you. The fastest way to get your website indexed is by writing articles and press releases. Surprised? Oh, you were expecting me to put you through some long boring ordeal. Let’s examine this a little further.
One of the biggest things you can do to create more traffic to your website is to create back links from other sites. Let me clarify, what you want are one-way back links. Reciprocal links are okay but the search engines are catching on that this isn’t real value but really just trading. If you can get hundreds of relevant one-way back links to your website then you are not only going to get traffic from the links, but also from your increased ranking in the search engines.
This is not a one time task. You must put article writing and submissions on your daily schedule as part of your daily business plan. This is time well spent in building your business because you will see instant results. The article directories are starving for content and will accept any well written articles. I have seen my articles indexed sometimes in the same day and my website showing in the major search engines as quickly as the following day! That sure beats waiting months, doesn’t it?
So, now you are wondering “How do I submit to hundreds of article directories, won’t that take forever?” Under normal circumstances the answer would be yes, but there have been many advances recently and there are automated article submitters to make the task easier. To see the one the author recommends, see the resource box.
Now, for the second step, press releases. Press releases are the next tool in the Internet Marketer’s arsenal of online marketing weapons. And just as with articles, this cannot be a one time deal. One doesn’t have to do press releases on a daily basis, but doing them on a weekly basis will go a long way to getting your website indexed quickly.
Just as with article submission, you can do the press release submissions manually or you can take a lesson from me and automate the process. By automating the process you will be able to submit press releases to all the major press releases sources and set it up where they will be repeated as often as you like. See, the software program the author uses in the resource box.
If you combine these two methods of promoting your websites I can promise you that you will see much quicker indexing as well as drive traffic to your websites faster than any other method. I brought a blog of mine from totally new in October of 2005 to an Alexa page rank of 45,000 as of January 25, 2006 by using these methods.
So get after it! Don’t wait, your site could be indexed tomorrow!.
|ad, article, articles, business, clients, good, home-based, indexed, information, internet marketing, link, links, marketing, mindset, owners, partners, press, proper, rank, releases, share, site, successful, viral, visitors, website|