The Right Way To Use Free Traffic Exchanges Building Solid Traffic With Backlinks Setting Your Online Business Up For Success Marketing Your Online Content

Many people are using free traffic exchanges to try and build their online income but over 90% of them are failing. If you are not using the right marketing strategy, you could be wasting your valuable time. Don’t believe what most people tell you about using free traffic exchanges, if used correctly they can be some powerful marketing tools.

Using traffic exchanges to get hits to your site can be a boring process if you don’t have an army of people under you clicking away and building credits for you. There is a better solution to get the most out of your exchange credits and bring you more success with this type of advertising.

Here are three ways that you can get the most out of your traffic exchange advertising. Follow these methods and I can guarantee that your traffic exchange advertising efforts will show a sign of improvement.

1. Join A Downline Building Club

Joining a downline club is an excellent way to get a ton of people to sign up for all the traffic exchanges you are a member of. Usually they will have 20-30 exchanges you can sign up for. After you join the downline building club you then promote this to people and every time someone joins they will be placed in your downline of all the exchanges you signed up for through the downline building clubs website. Sometimes these clubs will also promote Safelists, Co-Regs, List Builders and Affiliate Programs. They can also be an excellent opportunity to earn money when people upgrade memberships.

2. Advertise Lead Capture Pages

The fact is that most people surfing traffic exchanges only look at your page for a maximum of 30 seconds, so you are going to have to make the most out of that time by trying to get someone to join your list so they can be added to your auto-responder and you can follow up with them through an e-mail campaign. It is a waste of time to show your website or program signup page in a traffic exchange. Most people are not going to stay on the page long enough to signup or buy something from you. You can build a very large mailing list by doing this and in the end a list is more important then getting hits to your website.

3. Promote A Simple Self-Replicating Website

One of the hottest things in Internet marketing today is people promoting how you can make money buy using the power of free traffic exchange credits with self-replicating websites. Basically how this works is you come to a page that shows you a simple 3 or 4 step process which usually involves signing up for a MLM or network marketing company for free and then signing up for a couple of free traffic generating programs like Instant Buzz or a free traffic exchange. After you sign up you will then get a exact duplicate of this page with your affiliate ID numbers embedded in them, now when you promote this opportunity everyone that signs up under you will be in your downline and those people will repeat the same process. This kind of advertising is very powerful, viral and it is absolutely free. You can get this type of site by signing up on a self-replicating website page or hire a programmer to create your own.

Do these three things and you will be well on your way to passing the other 90% of marketers in the highly competitive world of free traffic exchanges.

Many coaches put up web sites with the hope of getting clients from the Web. What usually happens is they get nothing.

Here’s the reason.

A web site isn’t an ad. No one “peruses” web sites in some “web site newspaper.” In fact, no one will go to your site unless you specifically invite them. A web site actually needs advertising.

You need to build traffic to your site.

There are a lot of great ways to do this and one terrific way is with backlinks.

What is a backlink?

A backlink is a link FROM another site TO your site.

For example, if you are a member of Coachville, and someone is looking for a coach, then it is possible that this person sees your listing in the “Find a Coach” section and clicks a link to your web site.

This is a backlink from Coachville to your site.

Backlinks are also referred to as “in-bound links” and sometimes can be called “reciprocal links.”

Many of the links that coaches have on their web site are designed to take visitors from the coach’s web site to other web sites. These are usually located in a link section or a resources section. These are also called “forward links” or “outbound links.”

The important thing to note is that a backlinks bring visitors TO your site. Once visitors come to your web site, you can turn them into clients, product sales, newsletter subscribers, commissions and more.

So why are backlinks totally awesome?

Firstly, the obvious, is direct traffic to your site. This traffic can be cashed in for clients or sales.

Secondly, when done right, “backlinking” can sky-rocket your search engine rankings and thus result in even more traffic.

How?

From the eyes of search engines, your “site’s worth” increases when the number of backlinks increases. Each backlink raises the popularity of your web site.

It’s like being the popular kid in school. The more kids who know you, the more popular you are.

What does this lead to?

When people put the phrase “life coach” into a search engine, for the most part, the sites with higher popularity will come up first.

Thirdly, backlinks can create consistent traffic.

Sending out newsletters and giving talks often bring you immediate “bursts” of traffic.

Bursts of traffic are great, but require you to make those additional efforts in order to continue to get that traffic.

Backlinking builds a steady, consistent, and predictable stream of traffic that keeps coming without additional work. You can confidently expect the same number of visitors each month.

Fourthly is the snowball-effect.

Creative backlinking strategies can create a situation where your web site is attracting backlinks without you doing any work at all. It’s like a snowball going down-hill that continues to grow.

There is a common misconception that an “online business” requires no investment…that you can make money online without spending any.

When we hear this from people who are desparately trying to build a successful online business it makes us angry!

We believe the misconception is primarily due to all of the hype and false promises that arrive daily in our inboxes. Emails promising us that we can make millions of dollars with no financial output while we sit at home and do nothing. It’s insane and it’s not the truth.

The truth is that you must treat an online business just as you would a business in the conventional world. You must plan on investing time, money and effort to ensure your success. The good news is that your investment in an online business will be MUCH, MUCH less than that of a business in the conventional world.

With an online business, there are essentials that you must have in order for your business to run smoothly and become successful. You can literally run an effective online business for $100-$200 a month. But first…

Here are six essentials that you MUST have to run your online business.

1. Your Own Website

This includes a domain name and web hosting for your site. You must have a central place to send your customers, even if you are selling multiple products or services.

2. A Professional Autoresponder

An absolute MUST for any online business. If you’re not using an autoresponder, you’re losing money! That’s the bottom line. Your autoresponder should have the ability to create subscriptions via email and web form and should be a professional one with no ads! Fr~e autoresponders look unprofessional and they are not reliable.

3. Ad Tracker

This is probably the most underused tool that we know of. Consider this – most people who are NOT making money on the Net have never used an Ad Tracker. Yet, ALL of the people that we know who ARE making money on the Net – use one daily. It makes no sense to spend money and time on advertising if you’re not going to be able to determine which ads are producing and which ones are not. An Ad Tracker will solve this problem and save you time and money in the long run.

4. Products or Services

You must have something to sell! This can be a service such as web or graphic design, an mlm/affiliate program or products, tangible or digital. If you don’t have a specific product or service in mind, there are thousands of profitable digital products that come with resell rights. This means you can resell them and keep 100% of the profit!

5. You must know HOW and WHERE to advertise to bring targeted prospects to your Website!

You can save yourself a tremendous amount of time, money and frustration by learning the effective advertising methods that are available online. There are countless worthless ones that are simply a waste of time. If you’re new online, you won’t know this unless you find someone who is successful online and follow their lead. Find a mentor or a membership site that offers step by step Tutorials on online promotion. Make sure that the tutorials are updated frequently to keep up with the changing times of the Internet!

6. Leads

The lifeline of any online business! Just because you have a website and products to sell, that doesn’t mean you’re going to make money! To make money, you must drive targeted visitors to your website. There are THOUSANDS of companies on the web that sell Leads but if you just pick one out of the blue, it’s trial and error. Do some research and find a good source for leads. Again, you can achieve this by finding someone who is succcessful and following their lead. Or join a membership site that includes Leads as a part of their package.

So there you have it. With these six essentials, you’ve got the foundation for a successful online business. Without them, it’s going to be a tough road ahead. Use them as a “checklist” and make sure your online business is armed for success!

As a webmaster, we need to actively promote our site. There are lots of ways to do that, both ethical and unethical. We don’t have to resolve to unethical ways of marketing our site such as spamming, reciprocal link farms, page generation software and the like. The search engine algorithm will eventually catch up with that. That still leaves us with plenty of ways to market our site and content. However, the most important thing to have is to create quality content on your website.

What is quality content? Quality content is information that your viewers can benefit from. Once you create content, you want everyone to know that your content does exists. You need to distribute it the right way. Telling some strangers on the street corner about “The New Guide of Stock Picking” will help, but not effective. Time is precious. You do not want to reach the most viewers. You would want to reach the most interested viewers on your field. The reason is simple. You work less to get the attention of the most interested viewers.

Therefore, submitting your online content to ezines and article directories are absolutely critical. You will get the maximum number of interested viewers there. The deal is simple. You, as authors, are to submit your articles to these directories. In exchange, you can promote your website at the resource box provided. Viewers looking for a specific topic will browse through certain categories. If they see your writing and like it, they will become your customers. And what is the cost of this? For most places, article submission is free. Where else can you promote your business reaching thousands or more people free of charge?

Some of these article directories are general and some are niche. General article directories let writers publish everything from weight loss help to building your own business. These are good but you can certainly do better. The reason is while these kind of sites garner a lot of visitors, you will find less visitors interested in your field. Niche directories, on the other hand, focus on specific field and attract less visitors. However, these visitors are very interested in your field. If an article directory has a niche in finance, why would a person seeking information about weight loss visit the site? Therefore, only visitors interested in finance will visit this niche directory.

As always, the decision is up to you, as a webmaster. My suggestion is to first submit your content to niche directory and then when you have time, you can still submit your article to other general directories.

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