Are You Interested In Increasing Your Google Pagerank Importance Of Your Website Coming At Good Position In Serp Why Do I Need Video And Or Audio On My Website

You should be. If you have never heard of Google PageRank and you have established a website, it is high time you learned about Google PageRank and what it means to you and the success of your website. Having an excellent Google PageRank can either make or break a website in terms of overall success.

Let’s take a look at what Google PageRank is and why it is so important to every website owner.

First, a word about the Google Search engine: Google is one of the most popular search engines on the Internet. Not only is Google’s search engine the absolute largest of its kind, the company focuses on making web information easy to access and even easier to find. Google has designed a unique system and the search engine has yet to be surpassed in terms of the information it provides. Google has grown immensely since its early beginning in 1996 and it will continue to be a predominant force on the Internet. Furthermore, because Google offers easy access to immediate information, they own one of the top Internet search engines in the world. Thus, it would serve a webmaster well to become familiar with the Google PageRank process-the Google PageRank is an algorithm that is based on inbound links and other factors and will ultimately determine the location of listing of your website in the Google Search Engine.

What precisely is Google PageRank?

Google PageRank is a process the search engine’s uses as a way of selecting sites to answer specific queries. Basically, when an Internet user submits a query, the Google search engine will attempt to match websites to the query that has been posed. Yet, there is a bit more to this simple science than the act of submitting a query suggests. Rather, behind the scenes, Google uses specific algorithms to determine if a site specifically address a web user’s needs by analyzing the content of a site by keyword and by the number of inbound links associated with the site-every inbound link is viewed as a vote and the more votes one has, in conjunction with the more keywords one has, the higher their Google PageRank is.

Why is Your Google PageRank Significant?

What does it mean to you when your Google PageRank is increased? Does it really matter what your Google PageRank is at all? You bet it does-the higher your Google PageRank is the higher on a search engine’s listing your website will appear. Thus, if you are looking for top billing, especially in a search engine as popular as the one Google offers, you will definitely want to maximize your efforts of getting your website visible and improving your PageRank is the best way to accomplish such a task. Moreover, the higher you appear on the search engine listing offered by Google, or many other search engines, the easier your website is to find. Essentially this equates to more web traffic for your website and if you are running an online business, more web traffic ultimately means more profit for you.

Making Google PageRank Improvements

If you are looking to improve your Google PageRank you can do so by starting a link campaign. A link campaign can help you increase more inbound links to your website and in turn, more inbound links will increase your Google PageRank. How do you start a link campaign? Well, you can go the hard route by scouring the Internet to find websites similar to your own. Or, you can make your link campaign a far easier process by using the services afforded to you by PageRank Browser and locate all of the best, themed websites on the Internet with relative ease.

Of course, there are few things you must bear in mind when you begin your link campaign. Google actually rates various links and holds some links higher than others. In other words, if you link to 100 less than popular sites you may increase your Google PageRank. Conversely, if you link to 50 extremely popular sites and you get inbound links in return, you may significantly increase your Google PageRank because the most popular sites on the Internet are linking directly too you. Thus, when you begin your link campaign, keep this popularity issue in the back of your mind. Further, know that in using PageRank Browser, you will be able to locate the popular sites with ease, and thereby significantly increase your Google PageRank.

About Inbound Links

Quite frankly, some links that you will establish will be better than others. You goal will be to establish the best links possible by examining the quality of inbound links. Various webmaster tools can help you determine the quality of the reciprocal links you establish. You will want to work hard at establishing direct inbound links to your site-direct links from already popular websites. You will also need to establish links to websites that are similar to yours-remember the search engine algorithm used by Google to determine your page rank is based on relevance. You will also find that the location of inbound links is of significant importance. For example, when you establish inbound links, those links that are buried deep within a website will have less influence on the ranking of your website in Google’s search engine.

What is clear is that your Google PageRank is of significant importance. Thus, every effort should be used to improve your Google PageRank-with the use of webmaster tools and the use of sites like PageRank Browser you should have little difficulty getting your PageRank right where it should be. Therefore, you will not only improve your PageRank you will improve the web traffic you receive by leaps and bounds. Moreover, your improved PageRank will make you a force on the Internet to be reckoned with-you will have a highly recognizable website for all your efforts and you will ultimately improve your online business’ bottom line.

Being an owner of a website is a matter of proud for most of us. A genuine question arises that what is the use of the website, if your website is not getting the visitors?

The question is fair enough. If no one (other than you and your near one) is coming to visit your website then that website is useless. Let me explain this line.

A website in general provides three type of things, one is Service, second is Information and the third is Product. Now in the first case if your website is providing any services then what is the use of that website if no one is coming to use that service? Again in the case of an informational website if no one is going to read your informational articles then what is the use of that website? For the third type of website it is quite obvious that if no one is purchasing the product then that website is quite useless.

Other than these there are a financial issue too attached with the website. There are so many websites which provide a way to earn from your website, like Google Adsense, Widgetbucks etc. and there are so many websites which provide us the opportunity to earn cash from home, or from your website, or working part time from your home etc. etc. Also we can earn money from becoming the affiliate of any good website.

Now if your website is attached with any of these earn money from your website offer then still you won’t be able to earn any thing if no visitors are coming to your website. Otherwise if our website is an affiliate of a website then also we are not going to get any thing unless we can be able to sell there products from our website and unless our website is not getting visitors then how come we think about converting them into customer.

So ultimately, a visitor for a website is like having life in any human being. If a human being has no life then he is dead, in the same way if the website has no visitor then the website is also dead.

So, ultimately we all require visitors for our website. Now a big question arises: How? How can we get visitors? There are so many ways. One way is to run PPC (pay per click) campaigns like Google Adwords. If we are having a good budget then we can utilize that budget by spending them on Adwords and by this way we can get visitors.

Next way is to submit your website in directories. There are so many web directories available in the net from where we can get visitors by submitting our website in the proper category. Now if some one reached to that website for a search for that particular category then there is a chance that he or she can visit our website.

Next way to get visitors is to write down some informative article and submit those in some good sites which accept articles written by others, like ezinearticles, goarticles, articledashboard etc. These websites are commonly known for the visitors who really want to study good content, so if they will like the article written by you then there is a higher probability that they will surely visit your website.

Here is one more way to get visitors for your website. You can submit the news related to your website to the social book marking sites and you are sure to get visitors from there.

Is there any other way to get visitors? Well there are so many ways but the most important and the simplest way of getting visitors is from Search Engines. Suppose if your website is providing information about car’s and some one comes to Google and searches Car Review and your website came at the very first page of the SERP, then it is quite obvious that he will visit your website.

What if your website is coming at the very first page of all the searches related to your main keyword? Obviously your website will automatically get lots and lots of targeted traffic. Targeted in the sense since the people who are visiting your website were those only who were searching for that particular thing only.

So that’s all the importance of your website coming good at SERP. It is really not a small thing to reach to the top position for each and every keyword related to your industry, it requires lots of time, and proper search engine optimization.

For any query please contact Alok Vats at alok.vats@aninfosolutions.com

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Bottom Line: If your website and emails are silent, you’re leaving money on the table! Its that simple.

More and more online marketers and business owners are seeing the light and recognizing the tremendous benefits of incorporating multimedia into their online marketing strategy. It’s a proven fact that multimedia more easily and effectively captivates your audience and grab’s the attention of your prospects, visitors, subscribers and customers. Time and time again research has shown that using multimedia in the form of video and/or audio advertisements increases conversation rates, buy rates as well as subscription rates for a product or service.

If studies consistently show the advantage of incorporating multimedia into your online marketing campaign, then those who have not yet added multimedia to their advertising need to seriously rethink and reinvent their marketing strategy.

“As traditional banner ads continue to decline in their effectiveness…leading companies..[will turn] to streaming media to juice up their online advertising. These initial trials are just the beginning of what industry experts believe will be a huge market…Streaming media has a 70% response rate for content, a 60% response rate for advertising information, and a 49% “buy” rate for online merchandise. (Source: Hostcentric Streaming Media: Industry Outlook).”

When you look at the above statistics put together by leading authorities, can you really afford not to jump at the chance to use Multimedia as an advertising strategy?

Look at it this way, without Video and/or Audio your site appears static to the visitor and after seeing hundreds of these types of sites, your customer becomes desensitized which is why sales conversion rates have systematically dropped over the last couple of years all over the Internet.

Savvy Internet Marketers know this and have already seen the light. You’ll notice that many of these “Gurus” are lending voice to their sales copy in an effort to increase their conversion rate and many have incorporated video into their marketing. In essence, they are re-inventing themselves, recognizing the tremendous power and benefits inherent in multimedia and using it to captivate their intended audience and to convert prospects into subscribers and customers.

Think about it…you can convince your prospect to buy your product or service or subscribe to your ezine or newsletter much more easily with a 3 minute video as opposed to a long winded sales page that doesn’t convey your passion for your product, service or publication. The human voice has the power to influence, motivate, and persuade prospects to take action with much less resistence and reluctance.

These days there are scams all over the Internet and as a result people are very skeptical of many sites and ultimately the “online” business owners behind these websites. By using multimedia in the form of video and audio messages, you leave visitors with the impression that you are a “real” business and someone they CAN trust.

By using multimedia, you can also communicate better with people, specifically prospective customers, allowing you to get your point across much easier which all leads to one end result- MORE SALES!

There are many others benefits to speak of which include the following:

1. Explain selling-points much more easily and clearly to captivate your potential buyer.

2. Describe your product or service and the benefits of using it clearly and concisely.

3. Video and Audio conveys PROFESSIONALISM and most importantly it provides you with something that is essential in any business- CREDIBILITY. With credibility, you can sell more of your product or service, build that sacred opt-in list much more quickly and convince visitors to click on a link to an affiliate program you are advertising.

Therefore, as an increasing number of online business owners and marketers recognize the competitive advantages of multimedia and its power as a communication vehicle, multimedia content will become an integral part of the web experience.

Again, the question asked is “Why do I need Video and Audio on my Website?”

The simple answer: Multimedia is quickly becoming a necessity to the sustainability and future of online businesses. Very soon, all online business owners and marketers without exception will need to incorporate multimedia into their marketing strategies to maintain the continued existence of their online presence.

Do advertisers on TV try to sell you their products and services by using written text?

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