Seo Search Engine Optimization Basics Part I Why Choose Seo Services Outsourcing Search Engine Optimization Seo Work To Low Wage Countries
The first thing you should know about SEO is that Consistency is the “key word”.
Because of that, in this first article I will cover the immediate things that relate to
solid Search Engine Ranks for particular number of key phrases. This will apply to any type of website, on any industry you are targeting.Lets review first 5 areas:
Search Engines Rank web pages, not web sites.
You should have unique Titles, Descriptions and Keywords in your pages. Therefore,
there should be only one page per keyword phrase you are targeting, highly focused
on that phrase. You can also target as many related combinations of your phrase as searches are using to find it, as long as you have individual pages focused for them.
Your web site has to be relevant to searchers, not just the search engine.
One very important area of SEO is to be well-balanced. There many variables that
matter when it comes to optimizing a site, there is not a specific area were all the
effort should be on. Instead focus on achieving a Top 10 Position, and here is why:
It is OK to be number 5 or number 3 in any given rank… If you are in the 1st spot and you are clicked simply because that spot gets more clicks, are you really going to get more of whatever your site’s goal is just because you are the number 1?
Less is more, when it comes to targeted keywords.
If you have like most, an average site, focus on 5-10 keywords. Build your entire site around these keywords. Remember to be relevant to searches using these keywords. You should rather have one keyword for which your site is on the Top 10 (first page), than ten that are on secondary pages. Put those keywords in your Title, Description, and Keyword areas, and remember the uniqueness factor.
Build real content for people, not for machines.
It is said that “content is king”, and for a good reason. When two sites highly optimized in a particular industry for a particular key phrase compete, this is
one of the most important areas Search Engines evaluate for relevancy, and
therefore positioning. Keep your content updated either by adding new, or by
editing existing one. The relation between content and its freshness is a must.
Tell me who links to you, who you link to, and I will tell you who you are.
Yes, linking is that important in SEO. You must have incoming links, but what really matters, is that you must have quality incoming links, and you must build them all naturally. Search Engines reward sites when their links are build steadily over time.
Implementing SEO services in your marketing strategy is a very wise thing to do for the following five reasons :
* The Absence Of Risk – often, paid advertising is subject to click-fraud risks and competitor’s unfair techniques ( examples of these techniques would be the usage of software that will click your ads for hundreds of times without any noticeable profit to your site; however, you will pay for each and every single click to ). Pay-for-performance programs like Google AdWords have advanced protection against this harmful behavior but the risk will never be eliminated. However, SEO is free of any potential risk unless you make obvious mistakes like spamming.
* Reliability – paid search engine placement or banner ads work right until the moment when the marketing budget depletes. After that moment the site disappears from the listings and the returning customers will not find you again ( nor will the new visitors ). SEO services will help buffer this process so you can gradually minimize the advertising budget as you will be increasing your results that are obtained from the organic search engine listings. Another advantage of this would be the fact that consumers prefer purchasing from a site that is ranked high in the search engine results rather than purchasing from an evidently placed advertisement.
* Brand Awareness – a website that has a high rank among search engine listings means that more people will see the company’s name and become more and more familiar with the products as well as the company although they still haven’t made one single purchase. A recent survey clearly shows that consumers are twice as likely to recognize businesses that are ranked high ( top three ) in the search engine listings in comparison to those that are appearing in the regular banner ads.
* Targeted Traffic – the SEO services will bring paying customers right to your door step. These customers that we are talking about have entered your websites keywords or phrases into the search engines and the results showed your business. The SEO services will help you transform regular visitors into real buyers by analyzing their behavior once they locate your site. By utilizing the content of your website you will learn how to transform these visitors into buyers in the most effective and efficient manner possible.
* Affordability – comparing banner ads with SEO services in terms of costs, the money that you will pay for these services won’t reach staggering sums like $15,000 that people pay for banner ads.
Now we are going to offer you a small list of techniques that should be avoided at all costs:
* Keyword stuffing
* Automatically generated doorway pages
* Misspelling of well-known websites
* Hidden text or hidden links
* Cloaking and false redirects
* Duplicated content on multiple pages
* Other methods that try to trick search engines
All in all, SEO is highly recommended if you want to make your business popular because popularity over the Internet is crucial as you will attract more visitors and if you play your cards the right way, these visitors will be transformed into first time buyers and with a bit of luck, customers.
Search Engine Optimization
Search engine optimization or SEO is the process whereby websites undergo redevelopment to attain the proper and best communication of keywords to search engines. There are essentially two factors that would determine a website’s rank in search engines – unique content with pertinent keywords in the body and link popularity. Other important considerations are the architecture of the site, visibility of content, underlying codes and how natural the site appears to search engines.
SEO is basically Internet marketing. Companies engaged in search engine optimization are dedicated to increase the Internet traffic and position of their client’s website. They use publicity and varied marketing strategies to attain this objective.
Strategies employed in SEO have the capacity to increase both the quantity and quality of visitors. The end result that is hoped for by any marketing strategy is to have the customer complete an action desired by the site owner such as signing up or purchasing a product. Methods used are generally categorized either as White Hat SEO or Black Hat SEO.
White Hat SEO uses methods approved by search engines with regards to its acceptability. It is concentrated on creating content for the user and making it more easily accessible. Most webmasters make critical mistakes in designing or setting up websites that inadvertently work against the website itself.
The discovery and correction of these mistakes including machine-unreadable menus, broken links, temporary redirects and poor navigation structure is the primary job of White Hat SEO. Some methods that are considered proper by search engines are the use of unique and relevant title to name each page; web page editing to replace vague words with specific terminologies that has relevance to the subject; the increase of unique content and participation in a web ring with other quality websites, among others. In essence, White Hat SEO aims to fulfill its objective through quality.
Black Hat SEO uses methods to improve rankings which are not approved by search engines. Generally, this includes methods that are deceptive and unrelated to providing quality content to site visitors. The two most common Black Hat SEO methods are spamdexing and cloaking.
Spamdexing is the promotion of irrelevant pages through deceptive techniques and the abuse of search algorithms. It involves getting websites more exposure than they actually deserve for the use of targeted keywords leading to unsatisfactory search results. Cloaking is the practice of serving one version of a page to search engine spiders and another version to human visitors. These methods when found out, are usually penalized by reducing their website rankings or eliminating their listings all together.
The Job of an SEO Service Provider
The technical staff of an SEO service provider begins by checking the current status of the website to see if the optimization process will not encounter any problems of function. The optimizer in the said staff will then use manual searches and custom research software to gather data and create a list of the most highly trafficked and targeted words in its specific industry. The selection of the final keywords is done in consultation with the client.
Once a list of keywords has been generated, the list is given to the content writers who shall take charge of creating unique contents as required. The writers ensure that the copy utilizes the keywords according to the right densities and marketing style of the specific site. Consultation as to the content is done before the work is started so as not to compromise the essence of the website.
Copy writers work with optimization engineers to integrate the content with the website. Technicians will be working to redevelop the site for optimal communication of keywords to search engines. All aspects of the website will be modified to best meet the search engine algorithm. Link development shall also be undertaken being an integral part of the SEO services.
Upon the completion of the optimization process, the website shall be submitted to all major search engines and directories such as Yahoo! and Google. Directories which are fee-based can also be added to the submissions to increase link popularity. In case a website has indexing issues, SEO service providers shall create and submit site maps for the search engines’ programs. The ranking report of the website shall be done before the optimization process and every 30 days after optimization is completed. This helps the client company to check the progress of the website.
SEO Service Providers in Low Wage Countries
Choosing a search engine optimization firm need not be very difficult if a company starts by requesting for proposals that focuses on its own specific needs. The success of any SEO project will need a comprehensive and customized approach based on a site’s unique characteristics. There must be a balance between the website’s design and functionality, the searching behavior of target audiences and the algorithms used by search engines. A templated proposal may not be able to touch on all aspects of the website to make it search engine friendly.
SEO service providers have their own different packages, services and strategies. There are bound to be questions regarding paid-in inclusion programs, marketing principles and ownership of content. These issues need to be resolved before entering into any final agreement.
Most offshore SEO service providers of developing countries are working with SEO companies of progressive countries such as the USA and those in Europe and also in the Asian regions to deliver satisfactory results in quick time. Internet marketing, organic search engine optimization, web design, web application and development have become their strong points. Most exhibit the willingness to understand, appreciate and anticipate the needs of a website’s end user.
To concretize the benefits of outsourcing to low wage countries, India’s case may be cited. To start with, India has a reliable satellite and submarine communication links that facilitate good broadband connectivity with the rest of the world. It exports software to more than 95 countries and its quality standards meet worldwide approval. The country has a large pool of computer literate and English speaking professionals with well recognized information technology skills. The most striking advantage is getting this standard of professionalism for lower personnel costs compared to getting the same services from SEO providers in developed countries. While other SEO providers from developing countries such as Venezuela, Bulgaria and Brazil have not yet reached the same status as India, each has exhibited its own respective strengths that make them promising venues for outsourcing.
After all has been said, search engine optimization boils down to the most basic factor – real content. An SEO provider that understands the objectives of the site owner is the one that will be the perfect partner. The size of a site is secondary to the right choice of an SEO company who shares the same vision and is well within the company’s budget. They say quality comes with a price. For quality offshore outsourcing, low wage countries provide quality at a lower price..
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