3 Surefire Ways To Sell Your Homes On Steroids While Other Investors Can T Give Away Their Homes What You Should Know About Hud Properties Selling Your Investment Property In A Slow Market Zero Down Real Estate Investing
So you need to sell your home?
This article is exactly what you need to do, to sell your home or create a bunch of leads of individuals, who are HOT prospects to buy your home.
Before, I share my 3 steroid ideas on selling your homes; you need to take a few simple steps…
1. You need to locate and interview an aggressive Mortgage Broker, very knowledgeable, with a GREAT TRACK RECORD of closing deals, especially difficult ones.
I cannot stress enough the importance, of having a great broker on your power team. I own and run, the R.E.I.A. (real estate investor club / www.tcreia.com) in my area, so whenever I hear a member, say they got a difficult deal closed, I always make sure to inquire for an introduction, because this might be the broker who can get most of my deals funded.
Remember, you can sell a home ten times, if you can’t get the buyer funded by a mortgage company…who cares, your wasting your time.
2. You should make some effort in fixing the home up; even if it’s a hunker, I’d still get the lawn cut and maybe throw a coat of paint on the property. You’d be amazed at the improvement to even an ugly property, with a simple coat of paint on the front of the property.
3. Go to your local community financing office or local grant and home buyer bond office. For example in my area (South Florida and Palm Beach County), both counties run a FREE class for your buyers on becoming a first time home buyer and when they take the class, they then get a voucher from the county, giving them $10,000.00 toward the purchase of their first home. The best part is sometimes the loans are even forgiven, when certain criteria are met by the new homeowner.
LET’S DO SOME MARKETING ON STEROIDS
Let’s be frank, your going to have to be more aggressive, smarter and persistent than 99% of all your homes neighbors.
There’s no magic pill, but this has been working for both my students and me, for the last year, and we’re always testing and fine-tuning the system.
And I can tell you, that while every other investor, is sitting with their heads in their butts, my students and I are able to sell all of our properties, during one of the worst RE slowdowns in history, and this is in South Florida, one of the most depressed markets in the Country,
1. Buyer First System
Basically you create your own buyers. The best example would be converting a lifetime renter into the American Dream a homeowner. Just so happens, that while becoming the American Dream, they also end up buying your home.
Very simply, create a flyer or postcard, and market to communities of people who would be a great prospect to buy your home.
Who doesn’t want to be a homeowner in America? Nobody, that’s a stupid question, everyone wants to be a homeowner, and it’s bred into us as kids.
The real key is you must understand, that these individuals renting, most are under the impression they CAN’T get a mortgage. They might have tried in the past, and we’re shutdown and embarrassed, only to believe they would live the rest of their lives as a RENTER.
These are the best leads you can focus on, because it’s not a matter of IF they’ll buy your home, they will, the key is can you get them funded or is it the right house for them, financially affordable.
I must also share with you, this strategy will take some of your time and initiative, because their is hand holding involved, mortgage brokers, and helping them get any government help in First time homebuyer money.
2. Fish in some one else’s pond!
Go where the most prospects are for your home. I’ll give you some examples, you need to go where the most and the best prospects are to buy your home, assuming it’s a good deal (priced right, and there’s still built-in equity for your buyer).
If you have any contacts or a friend of a friend, now is the time for using it and your expectations are for these contacts to open doors for you, to their sphere of influence.
For Example, one of my students, Courtney, leveraged a contact he had, his cousin (she was a middle school teacher), and she introduced him into the schools, where it just happened that the schools are in the same area, that he was selling a great starter home.
He sold the home that he needed to the most, but then, once word spread of what he was able to do, the rest of the teachers came out of everywhere, wanting him to help them. He’s since helping the 1st teacher, sold another 5 homes, to 5 different teachers, earning him over $30,000.00 for this simple, leveraged relationship.
So what ponds can you fish in, with your marketing? Think about whom you know (friends, family members, and associates)?
BEST: Teachers, Cops, Firefighters, Government Employees, Bus Drivers, Department of Transportation. (These careers are loved by lenders, they mostly have good credit, and their income is basically guaranteed and very stable.)
GOOD: Large local employers: Supermarkets, Local telephone company (Bell South), Home Depot, Wal-Mart, etc.
3. Use the Internet…
You should definitely have an individual website for your property.
You can get a simple site built for under $100.00.
HUD properties are available all over the United States, and make great investments for anybody that is interested. These homes often times get a bad rap for being in bad condition, but in all actuality they are not any worse than other foreclosed homes that are available. Just like anything else, there are some HUD properties that are in good condition, and some that are in need of a few repairs. It is simply a matter of how well the past owner cared for the home.
HUD properties are homes that had loans which were insured by the Department of Housing and Urban Development. But when the owner fails to live up to the financial obligations that are expected, the bank then takes over the home and it becomes an HUD property. At this point, the Department of Housing and Urban Development is in charge of repaying the lender any money that they lost on the deal. So as you can see, the Department of Housing and Urban Development sticks their neck on the line when they insure the loans on these homes; if the owner does not pay, they are stuck with owing money to the lender.
Investors are particularly fond of HUD properties because they are a great way to make them a quick profit. The way this works is quite simple. Since HUD properties can be bought at a great discount, investors will purchase as many as they can afford. They will then fix these homes up just enough so that they can sell them back to the public. But the catch is that they sell them for the market value. This means that their profit equals the difference between the market value cost and how much they actually bought the home for. In many cases this can be tens of thousands of dollars. By doing this on several houses a month, HUD property investors can make a lot of money.
If you are not an investor and are just in need of a new home, you may also want to consider HUD properties. Even though you may have to put some work into repairing the home, you will save a lot of money on the initial cost. With the money that you save you will easily be able to make the necessary repairs.
HUD properties can be found all over the United States, and offer great buys to interested parties.
If the market is slow, you can still sell your property if you make your listings and signs professional and appealing. Make sure that your flyer is intriguing and well put together as well.
Even when the housing is market is slow, you can still be selling your investment property quickly, if you follow a few basic steps:
1) Make sure your listings look great. It’s amazing how many listings have fuzzy photographs, unattractive pictures, or little or no description. Make sure that your MLS listings are interesting and really outline the benefits and the attractions of the house. Make sure that the pictures are crisp and reveal the best possible colors and angles. Use Photoshop on your pictures to remove any garbage from the front of the home, any fallen leaves, or any gray skies that happened to be there when you are taking your photo.
2. Make good use of directional signs. If you’re having an open house, use directional signs on a main street. If your investment property is a little out of the way, you’ll have to use dozens of signs in order to lead people from the nearest main road all the way to the open house. Consider tying balloons to the sign on the road, or use bright colors or large font to make sure that drivers see your sign.
3. Use professional signs. Every hardware store sells pre-made “for sale” signs that allow you to simply write in a phone number. Avoid using these signs. They look cheap and unprofessional. Instead, have your signs professionally made, and make sure that you get a solid metal framed sign that comes with a flyer holder. This allows you to put a small flyer for the property right in the sign. Even when you’re not there having an open house, people can drop by and take out a flyer to take home with them.
4. Make your flyer outstanding. Make sure that your flyer is full-color and includes high-resolution photos of the interior of the property. If you want your investment property to sell, make sure that the copy is very interesting and outlines all the benefits of the home. Allow your tenants or potential buyers to really imagine themselves living in the property. Don’t be afraid to use adjectives or to invite people to “imagine yourself sitting on the deck of this wonderful Victorian home….” that is the sort of writing and the sort of description that will get people interested. Don’t be afraid to let your personality shine through when writing your brochure.
Zero down? Why would a seller want to walk away from closing with nothing? Well, they wouldn’t, and that brings up the most important point about real estate investing with no downpayment: The seller almost always needs cash at closing, but it doesn’t have to be YOUR cash.
A Zero Down Example
I’m selling a small rental property right now, with payments of $400/month. The buyer has a good credit report, and the $5,000 downpayment covers closing costs and even a foreclosure, if necessary. So at this point, I don’t care where he gets the downpayment. A $6000 cash advance on a low-interest credit card for example, would cost him about $135 per month, and give him enough for the downpayment and his closing costs.
In this case, with rent around $600 per month, he would be okay. In some cases, however, that extra $135 might cause negative cash-flow. So be sure that however you do it, the numbers work. By the way, I would have set the payments at $350, if he had asked, because it’s the price and the interest rate that are important to me.
Other Zero Downpayment Methods
While there are sellers (like myself) that are able to offer terms and low downpayments, usually you have to find a way to get at least 70% of the price to them in cash. Think in terms of how to get a primary loan, then how to raise the money for the remainder. A couple examples follow.
Some banks still do “no doc” loans, meaning they don’t require verification of income, source of downpayment, etc. They generally loan only 70% to 80% of the property value, but if the seller is willing to take a second mortgage from you for the other 20% to 30%, you are in with no money down. The seller gets 70% or 80% in cash, plus payments for years to come. You’ll have two payments, of course, so be sure the numbers work.
You can borrow against your home or other property to come up with downpayment money. If you borrow for a “vacation,” and leave whatever you don’t spend in your checking account for a while, you can use it without violating bankers rules about borrowing for a downpayment.
Even if you live in a small town, there are usually a few “note buyers.” These are investors that buy land contracts, mortgage loans and other “notes” at a discount. If a seller takes a purchase money mortgage from you for $100,000, for example, a note buyer might pay him $85,000 for it. So how does that help you or him?
An example: A seller prices his property at $195,000, and expects to sell it for $180,000. You offer $205,000 in the form of a mortgage for $160,000, and another for $50,000. You have arranged for the sale of the first mortgage at closing for $136,000 to a note buyer. The seller gets that cash now, plus payments from you on the second loan for $50,000. Notice that this adds up to $186,000, which is more than he expected to get out of the deal.
These are just some of the ways you can buy with zero down. Real estate investing is about making the deal work for all parties. Find a way to get what you want, and get the seller what he wants. That is more important than having big cash on hand..
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