Website Marketing Strategies One Way Links Good Landing Page Design Tips Information Gained From Web Analysis Is Essential For Internet Marketing Benefits Of Podcasting For Educators

One of the best website marketing strategy is having great search engine positions in all major search engines. Every webmaster’s goal is to have thousands of visitors every day. And the best way to receive targeted traffic is trough search engines.

Today, it’s well known that link popularity is a very important factor in achieving good positions. So any webmaster that has a site, want’s as many inbound links as it’s possible.

There are two kind of inbound links: one way links and reciprocal links. In this article I will try to show you some advantages of one way links and some good tested methods to get them.

First of all you should know that any link that points to a website is like a vote from the search engine’s point of view.

1. The best method to get many optimized one way links is to write great articles and submit them to article directories. You’ll just have to place a link to your site in the end of the article or in the resource box. The great thing about this article based one way links is that they all come from only content pages. The article will be related to your site and it will contain your desired keywords. Increasing your link popularity with this powerful links will give your site great search engine positioning and also lots of targeted visitors. This website marketing strategy will bring you amazing results.

2. Writing articles is the easy way to get one way links. The more difficult way to achieve them is to ask for them over the net. You can spend some time looking for sites that are related to yours and sending an email to the webmasters. If you can convince them that their visitors could be interested in what you have on your site than the webmaster will place link on his site. This method could be really time consuming but it can bring you quite good results.

3. If you have great content on your site or a useful tool webmasters will link to you to offer their visitors new information and utilities.

4. Another method would be writing testimonials for services that you used. If you used a product, read a book, you can send a testimonial to the website owner and place a link to your site in the end. This method is quite useful because it will bring you lots of traffic. The visitors that are interested in buying the product usually want to know more about the person that left the testimonial.

All in all, if you are looking for a good website marketing strategy, than one way links will satisfy your needs. This links will boost up your search engine positions and will bring you tons of targeted visitors.

What is a landing page

That’s been a lot of talk about landing page these days. So, what’s a landing page? It’s the page your website visitor arrived at after clicking a link. The link could be on any page on your website or pay per click advertising or banner ads or keyword search.

The goal of landing page is to cause your visitors to take definite action. You don’t want your visitors to leave until you get them to do what you want them to do. To click on the buy button, to sign up for an affiliate program, to download a free ebook or software, to sign up for a course, or to subscribe to your free newsletter.

The landing page is a direct marketing copy. Your visitors landed here through a link on your webpage, an ad, a keyword search, pay per click advertising, banner ads, and now you want to convert them.

Here are some tips to design a good landing page…

1.Content Relevance

Your landing page content must be relevant to what people were looking for when they applied the click through. The closer the match is the higher the chances of conversion.

2.Be Concise

Net writing is different than offline writing. Generally, when people surf the Internet they give short attention span to what they are reading. So be concise. When visitors arrive at your landing page they are already predisposed to buy, or they want to get more information of your product or service.

By all means give them information but be concise. Don’t use more than three sentences to communicate a point. Think through and concise what you want to say. Use bulleted list to communicate the benefits of your product or service.

3.Get straight to the point

The landing page is a highly customized marketing copy for your product or service or affiliate product or service. Don’t distract your visitors with advertisements, links to other web pages. Don’t let your visitors wade through a whole bunch of hosh posh before they get to want they want.

4.Focus

Dedicate one landing page to only one product or service. Don’t try to promote multiple products (unless they are of the same product group)or services on one page. Create separate landing pages and campaigns if you have multiple products or services to promote. Focus on one product or one product group on each landing page.

5.Be Factual

Use facts and figures instead of generalities.

General: Prices Reduced

Factual: Prices Reduced by 20 percent

6.Clear Call to Action

Tell your visitors what you want them to do. Buy now, click here to download, fill in name and email address to subscribe or whatever. Keep all call to action text in bold.

7.Readable Text

Sure, there’s nothing much to look at a page with white background and black fonts. But it’s definitely easier to read the text than a red

background with black fonts. Remember, it’s the words that sell. Your website visitors must be able to read your text with ease.

8.Navigation Links

Not at all, if you could help it. The only link you want your website visitors to click on your landing page is the call to action link.

9.Graphics and Images

Keep visual effects to a minimum unless you are running an online audio or video business, real estate business, or selling holiday destinations. Keep in mind that for direct marketing it’s the words that sell. Graphics and images serve only to enhance your text communication, not cloud it.

10.Grammatical and Spelling Errors

Check through your text and correct all grammatical and spelling errors. Otherwise it gives your website visitors a negative impression of you and the company you represent. Once visitors have a negative impression, it becomes difficult to convince them of the product or service that you are promoting. First impression counts a lot.

11.Make it personal

Make it personal to connect with your visitors. Use a lot of You and Your in your text.

12.Make your text clear and simple to understand

Avoid colloquialism or jargons. Use terms and phrases that people readily understood. Use short sentences, and phrase them in the active voice.

A good landing page will always sport good conversion rate as compared to a poor one. Take the time to think and rethink, work and rework your landing pages. Don’t make the mistake of just optimizing for the search engines. You need to optimize your landing pages for humans too. Ultimately, it is humans that give you the sales.

Web analysis or web log analysis is the process by which one finds out the typical usage of the internet for any given category of variables. It searches or “parses” the logs of popular servers to compile the data into useable, legible forms. This is necessarily done with computer software because the log is constructed of code that is not readable to the human and untrained eye and needs to be separated out and translated into useable information. The software that is used to do this is called a parser and is most often generated by another script that is called a parser generator. Multiple parsers are necessary as there are multiple forms or languages in which the web logs can be organized.

So what kind of information can you gain with web analysis tools and why is it so essential for success in the internet marketing sector? All of the information that is gained is in terms of numbers of events that involve sites located on a particular server. This would include number of visitors, number of unique visitors, the days of the week and times of day for those visits, the links visited from that page, the search engines used, and the keywords/phrases that were used to get to that site. As you can imagine this is invaluable information when you are trying to market to a certain population if you know that populations tendencies on a huge scale. It is these trends that make internet marketing the “science” that it is.

Imagine with me for a moment that you want to start to make money on the internet but you have no idea where to start. I would suggest that you start with some research which is smart in any area of business that you want to get into. The research in this case would be carried out by a parser, or web analysis tool. You can then find things out like the top 10 sales pages visited for the previous month, previous six months, previous year, etc. With this information you now have a good idea of what is selling on the internet. Now you need to know how to sell it right? Well with the same tool you can find out what pages were used most to sell/buy that product that you have chosen. You can also find out the keywords that were used and the search engines that ranked that site high.

As you can see this is the very basis on which all of internet marketing is built on. Knowledge in this industry is power and web analysis is how you get this power. There are many tools each with there pros and cons. Try them out (many have a trial period) and find which you are most comfortable with and start making money!

Stroll across any school campus these days and you’ll see iPods, MP3 players and other types of portable media devices everywhere you look. These trendy gadgets have become a way of life for today’s students and a growing number of educators are starting to capitalize on it through podcasting.

Pioneering a powerful new form of online communications, podcasting for educators has become an effective way of interacting with students outside of the traditional classroom. It enables the delivery of radio-quality content that can be listened to anytime, anywhere – even when students are not connected to a computer. But before incorporating it into the curriculum, its important to exam some of the benefits of podcasting for educators and how others are already using the technology to improve and expand the education of their students.

Universities were the first to embrace the technology, handing out iPods to freshman and making podcasts of lectures. At the K-12 level, teachers are just starting to explore the possibilities. But podcasting isn’t just about turning classroom lectures into online audio content. Many educators are turning PowerPoint presentations into podcasts, while others are using it to provide detailed audio explanations of frequently asked questions or as a tool for students to practice their vocabulary at home. Students can also create their own podcasts to interact with instructors or other students. In short, podcasting for educators adds a new dimension to teaching by making it a “cool” interactive communication between teachers and students

Parents also benefit from podcasting as it allows them to take a more active role in the children’s education. By simply programming their computers to automatically capture school broadcasts, they can keep track of how their children are doing in class and get the latest school announcements.

The primary benefit of podcasting for educators is quite simple. It enables teachers to reach students through a medium that is both “cool” and a part of their daily lives. For a technology that only requires a computer, microphone and internet connection, podcasting has the capacity of advancing a student’s education beyond the classroom. Educators need to perceive devices like iPods and other portable media devices not as distractions to learning; rather, capitalize on it and turn them into effective tools for learning.

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