The Complete Guide To Joint Venture Marketing The Mythical Google Sandbox Business Blogs An Evolution In Cyberspace Internet Marketing Services Online Tactics
When most people think of Joint Venture Marketing, what comes to mind is usually basic information that’s not particularly interesting or beneficial. But there’s a lot more to Joint Venture Marketing than just the basics.
What Is A Joint Venture?
A joint venture is an agreement in which two or more businesses work on a project for a set period of time.Joint ventures
can be long-term, like promoting a product together, or some can be short-term, like bartering (trading) products and services. Joint venture ideas are virtually endless.
The best time to learn about Joint Venture Marketing is before you’re in the thick of things. Wise readers will keep reading to earn some valuable Joint Venture Marketing experience while it’s still free.
The Benefits Of Joint Venture Marketing
1. You can build long lasting business relationships.
2. You can increase your credibility by teaming up with other reputable, branded businesses.
3. You can get free products and services.
4. You can construct most joint venture deals with little or no money.
5. You can gain new leads and customers.
6. You can get discounts on products and services.
7. You can save money on business operating costs.
8. You can beat your competition.
9. You can gain referrals from other businesses.
10. You can solve your business problems.
11. You can save valuable time.
12. You can get free and low cost advertising.
13. You can offer your customers new products and services.
14. You can survive a depression, recession or a slow economy.
15. You can save money by sharing advertising and marketing costs.
16. You can target other potential markets.
17. You can expand and grow your business quickly.
18. You can gain valuable information or skills.
19. You can increase and protect your cash flow.
20. You can find new profit outlets.
21. You can become rich and wealthy.
22. You can start almost any business at little or no costs.
23. You can get rid of your extra inventory.
24. You can reduce and eliminate your debts and avoid bankruptcy.
25. You can afford to sell your products at a lower price.
26. You can increase your opt in or ezine subscribers for free.
27. You can get your web hosting and design for free.
28. You can save money outsourcing your workload for free.
29. You can find hidden income streams.
30. You can exchange useless products for profitable ones.
31. You can create new business funding and credit lines.
32. You can reduce your taxes.
33. You can find and create new distribution channels for your products.
34. You can give your employees more raises, bonuses and benefits.
35. You can even trade non business stuff to improve your personal life.
36. You can increase your sales and profits.
37. You can send your ad to huge, targeted email lists at no cost.
38. You can eliminate employee hiring costs creating barter outsourcing deals.
39. You can build your customer or opt-in list for free.
40. You can build profitable alliances with other businesses.
41. You can learn insider information from other experts at no cost.
42. You can test your product for free.
43. You can out-sell other affiliates much easier.
44. You can increase the number of affiliates that sign up to your reseller program.
45. You can offer more bonus products and incentives to buy.
46. You can get highly credible endorsements and testimonials from other experts.
47. You can quickly increase your ezine subscribers.
48. You can offer your products at lower prices than your competition.
49. You can easily find new up sell and backend products to sell.
50. You can create products faster and with less effort.
Who haven’t been in the Google Sandbox? As new website owners, we all experience the Google Sandbox dilemma. I can relate to the pain of webmasters and website owners who are currently experiencing being on the Google Sandbox. And I bring good news: there is a guaranteed way to come out of the Google Sandbox! But first, it is important that you know what is meant by Google Sandbox.
The Google Sandbox
Google Sandbox is such a popular term among webmasters, web marketing specialists and new website owners. Google Sandbox refers to the period when a new website appears invisible on the Google search results even after a month or two of search engine optimization. The most probable reason why new websites are placed in the Google Sandbox is that Google doesn’t see yet the importance of these websites.
New websites can be on the Google sandbox for at least three months. This is a test of patience for the website owner and of course the web marketers who have tried their best in promoting the website. It would be understandable to be on the Google sandbox for at least three months. But what about those websites which seem to be locked on the sandbox for many months already?
How To Get Out Of The Google Sandbox?
Who would want to be in the Google Sandbox forever? Of course, every single website owners aim to finally get hold of Google Sandbox freedom. But what can we do? The best and guaranteed way to get out of the Google sandbox is to focus on your website and not on Google. Forget about the Google Sandbox first and concentrate on more important things in web marketing.
Shift your focus from the Google sandbox to making your website more relevant. You can’t simply get out of the sandbox – you need to impress Google with your website. This way, Google will be able to see your website’s importance and when it does – boom! Out of the Google sandbox you go!
How Earn Google’s Respect
These effective tips in search engine optimization will help your website in its struggle to be free from the Google Sandbox. These are easy steps that are undoubtedly effective.
The invention of the printing press didn’t start the advertising game. It just made it quicker and easier to find
and inform business clients. And technology rolled on. Moving steadily from telegraph, telephone, fax machine, direct mail
marketing, right up to today’s internet. And all along the way entrepreneurs’ took advantage of the changes to engage in
their business endeavors. And nothing has changed. Taking the ever popular blogging phenomenon and changing it from
a home spun communications medium to a business promotion wonderland. Enter the blog the poor man’s website.
Blogs started out being a place where the common person had somewhere to express themselves. A place to open up their
diary’s and let the whole world know their hereto before private thoughts or an opportunity to express their political views.
Truly this was a quagmire of unprofitable information though interesting as heck. The blog wasn’t made popular because of financial gain
initially. Regardless of why blogs became so popular they did achieve a phenomenal growth. And with that explosion of
popularity the greedy blew in with it. A Blog as a retail marketing medium was a certain destiny.
One of the advantages of blogs for business is that it’s easy to get access and use of one for free. Free in a
sense. Usually the free ones require one to advertise the company providing the free blog. Because blogs
are user friendly, and designed to be easy to customize, it’s a real cost effective tool for the internet marketer. Even if you
choose to pay for your own the cost is usually a under $10 a month. Most important is the fact that hundreds of thousands
of blogs are in use. Statistics show there are currently close to 14 million blogs posted on the internet with an estimated
80,000 additional blogs signing up daily. Couple those facts with the reality that there are over 50 million internet users and
that 30% of them are reading a blog. It becomes a no brainer why for the online marketer it’s a mind boggling, ready made,
opportunity to be exploited for profit.
One of the common formats that are used on blogs is the mini forum. This has great advantages for the serious
online marketer. It provides real input as to how the public thinks and feels about the product or services being
promoted. It always helps to know exactly what you need to change to keep things moving upward. A popular technique
used with blogs is to treat them as a stepping stone to another website. For example let’s say you might have a website selling
sports tennis shoes. So now you create a blog called, ” Freddie the Sneaker Tweaker”. A site where folks come to get Freddie’s
latest complaint or praise about different sneaker brands being sold on the internet. However most conveniently there happens to be a URL for the sports tennis shoe website clearly
seen on the blogs review page which , “bingo”, directs more traffic it. Doing this of course feeds more traffic to the real money maker.
If you’re new to the internet don’t expect like so many unfortunately do that your simply having a website will guarantee that here comes
the money. Even blogs being used for business reasons require good SEO practices. It would be advantageous for the newbie
to join a SEO blogging community along with having their blog indexed by the larger search engines. They also should take a serious peek at their
competition. The best business blogs are those owned by people who only started out sharing something they had passion over
and that passion caught on to all those others with a common interest. This is a win-win situation. Good blogs are those
which truly provide the public with meaningful information.
For those folks that were the charter members of blogging what’s happened to the blog is discouraging. Yet change is
a natural part of life. And sense behind all those two dimensional blogs is a human director it was only a matter of time
before the business blog appeared and with its success it grew and grew. Yet, there is a bright side. Because of the
blogging explosion thousands of good people overnight found themselves suddenly wanted and financially bettered. May the blog live long
Companies selling goods and services over the Internet need to employ web based marketing tactics that serve to draw traffic to their website, improve visitors-to-buyers ratios and increase the amount each buyer spends. The use of the web as a marketing tool is a challenge because Internet users are now much more mission oriented in their web behavior and are less inclined to surf or allow themselves to be enticed into entering a web path that deviates from their intended destination.
The effectiveness of an online marketing program is dependent on the extent to which it succeeds in reaching the intended target audience at a time when the marketing message is relevant to the target. Initially it was believed that the web, with its data mining capabilities, would open up dramatic new opportunities to marketers, but the initial enthusiasm has proven exaggerated, largely because marketers were unclear in how they defined relevant and bombarded consumers with automated marketing messages that proved to have little genuine relevance to the site visitor.
The lesson to be learned from the initial shortcomings of online marketing is that people cannot be fooled into believing something is relevant just because a banner advertisement or window pops up on their computer screen. Nor can we, as professional online marketers, assume that relevancy is determined by the immediate activity of the web user. Not everyone searching a site on telecommunications want to buy a book on the topic. True, they might have a greater interest than someone who never visits a telecommunications website, but that is not the same as relevancy.
The real way to guarantee relevancy is to allow the user to determine what is relevant to him or her at any given moment. It’s true that this is being done to some extent by having a presence where relevancy might occur. Still, the challenge to online marketers is to create new tactics or new twists on existing tactics that will serve the interests of online marketers by serving the needs of online buyers.
Search engines allow online users to declare relevancy by electing the topics to which they wish to be directed. Registering your site with the search engines will help drive traffic to your site. Effective registration is a three-phase process. You need to (1) be identified by the search engines, (2) be placed relatively close to the top of the search list, and (3) get selected by the searcher. Hints for effective use of search engines include:
* Don’t wait for the search engine crawlers to find you. Submit the URLs you want listed to the search engines. You’ll need to be patient though. The birthrate of new websites is such that it could take a few weeks before your site actually gets listed.
* Keep resubmitting your URL. Even the best search engines only feature about 10% of the web pages out there. With more than a billion pages on the web the task is overwhelming and getting more so every day. Still, the huge number of new of web pages means that the search engines often have to remove existing pages in order to accommodate new ones. By resubmitting on a regular basis you will insure that even if you were bumped, you’re back on.
* Choose your search engines. Insofar as you do not want to make site submission a full time occupation, it is wise to select which search engines are most important for your company. In most cases you will elect to submit to the larger, more active engines, but if, for example you are in a specialized category, you may want to register with an engine dedicated to your sector as well.
* Use titles and meta tags. Search engines will rank titles and meta descriptions highly, so this will help you get placed more prominently in search results. Also, your title and description will most likely be used by the search engine in the search results, so make certain what you write is what you want the search results to show.
There are a number of online marketing tactics you can employ on your website:
* Personalize It – you can create a personal and ongoing relationship with your customers through the use of personalization. By providing your customers with a registration option, that comes with a variety of convenience-oriented benefits, you will be able to identify users as they login. You can then use the knowledge of their presence to welcome them and offer a level of personalized assistance. This will allow the consumer the chance to indicate their relevancy as they enter your website, giving you the chance to work in suggested products and impulse buys.
* Merchandise – traditional retailers use a variety of physical elements to promote the sale of goods in their stores. Some of these include scent machines, music, lighting and shelf placement. Your online entity needs to merchandise its goods without the benefit of these subliminal influences. It is therefore essential that you present your products in an orderly and logical manner. Make sure to incorporate sophisticated search engines that provide the consumer with the ability to search regardless of their perspective of the product. Also, when presenting merchandise it is best to offer a photo, as well as in-depth product specifications. Some sites also offer consumer reviews and products of the day. Both of these are effective and useful merchandising strategies.
* Have Good Web Architecture – when designing the architecture of your site keep in mind the consumer experience and strive to construct a site that provides the greatest possible levels of convenience, information and comfort. The way products are presented is only part of the puzzle. You must also pay attention to the user path, the check out and payment process, and the placement of special offers. You are aiming to create a gratifying and enjoyable consumer experience. Design your website to deliver.
* Use E-mail – mail can serve as a valuable marketing tool provided you structure your messages well and avoid engaging in spam. Use your e-mail campaign to develop a relationship with your shoppers, allowing them access to special offers and updates about new product offerings.
* Practice Loyalty Marketing – loyalty marketing is valuable because it creates a bond between you and your customers and gives them an incentive to come back and buy from your website again. Some loyalty programs allow buyers to earn points that can be redeemed at a variety of network-affiliated websites. Other programs allow points to be converted to cash. You also have the option of developing your own incentive loyalty program, although Tudog does not recommend this unless you are prepared to provide extremely attractive rewards. There is a consumer perception of added value in programs that allow for redemption through multiple sites or as cash. The important thing to keep in mind is that loyalty programs show customers that you appreciate their business and they in turn reward you with repeat purchases.
* Develop an Affiliate Network – affiliates serve your site by creating points-of-awareness at various websites of similar or related interests, and can serve to create credibility through association. There are affiliate management services, such as Commission Junction (www.commissionjunction.com) and Be Free (www.befree.com) that can lend exposure to your affiliate effort.
Consumer e-commerce has taken a beating in the last 18 months or so, but just as many pundits exaggerated its potential, so too are they now exaggerating reports of its demise. If you have an e-commerce site, or think adding one to your brick and mortar operation will enhance sales, there is an audience of millions of web users who are still open to responding to your marketing gesture – provided it is compelling, appealing and relevant..
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