The Art Of Using Blogs To Their Full Marketing Potential The Basic Of Timeshare Portfolio

As an Internet entrepreneur, you’re more than likely aware of the ability of blogs to increase the bottom line of your e-business. Most everyone who sells online, either their product or someone else’s, or runs a blog that they have monetized with ads from Google Adsense or some other source does some kind of blog advertising because it is free and eventually gets indexed by the search engines, especially when using blogs.

However, there are a few ways that you can really use blogs to enhance your business online, and these tips can be used whether you are selling products on your own site or simply running your own monetized blog.

The first thing you need to think about when generating new blog entries is “how do people know that I have any/new content available here?” Luckily, most blog servers and software automatically create RSS site feeds (in the form of a file called atom.xml) that can be sent to the many RSS feed servers available online. Think of it is an announcement to the world through Really Simple Syndication that an update has been made to your blog and everyone should come and check it out. These updates are then posted on thousands of other websites and seen by people who are watching the site feeds for up to date news. This benefits you in two ways: First, it gets automatic traffic flowing into your site (you posted your web address in your blog post, didn’t you?), and second many sites will carry your blog post creating one-way links to your web site. And just in case you don’t know, one way links are the most powerful types of links to have.

However, doing so manually can be slow and extremely time consuming. There are many major RSS feeds available online, and posting your blog to each one each time can take forever. Fortunately, there is an easy way to automate it; a little piece of software called RSS Announcer. ( To use this software all you do is point it to the URL of your atom.xml file (which is created automatically with virtually all blog software and can be found in your setup), choose which RSS feeds you want to post to, and hit a button. The rest is taken care of for you automatically, and your blog posts are then syndicated across many thousands of web sites. Do you think that might make a difference in the number of visitors to your site?

The next important part of running a blog is always having new and fresh content for visitors to check out. When someone comes to your site or your blog, you want them to keep coming back, and one of the best ways to do that is to constantly update content. The problem is that even the most prolific of writers can’t write more than one or two articles a day, and if you start running several blogs the amount of writing can quickly become overwhelming. I have run as many as 18 blogs at a single time and there’s no way I would ever be able to create enough new content to keep users coming back. This is especially important if your blogs are monetized with Adsense advertising. Let’s say, for instance, that you run a blog about Home Mortgages because it is a subject you know a lot about and are passionate about. In order to produce income you include Adsense on your site, and visitors to your blog read not only your content, but also see ads relating to Mortgages. Some of these visitors are going to click on your ads and generate income for you. In fact, if you’re really good, 20% or more of your visitors will click on an advertisement and put money in your pocket. Soon some money starts coming in and you decide to put up another blog about Refinancing. After a while the blog starts to take off, and more Adsense revenue starts rolling in. At some point, you will find yourself trying to run so many blogs that there is no way you can write enough content for each of them.

Fortunately, there’s an answer for the problem as well. It comes in the form of a piece of software called RSStoBlog. ( RSStoBlog will automatically, on a schedule that you decide, post relevant content to your blogs either from News sources, RSS Feeds, or search engines. If you’re running a blog about Mortgages, instead of constantly writing new content for your blog, you can automate the posting of Mortgage information to your blog every day, several times a day. How does this benefit you as a blog owner? First, it relieves the burden of having to come up with so much original content by yourself. Second, it will send a “ping” to all the blog directories on every new post alerting them of new content at your blog. Third, if you are running a website relating to your blog, you can post the URL’s of different pages of your website in your blog content, and those pages will quickly be indexed by the various search engines.

Have you seen those advertisements about “get your site indexed in 3 days for only $XX”? That’s how they do it: add your page to a blog and ping the directories. If you’re unfamiliar with this technique it is called Blogging and Pinging, and it is great for getting sites quickly indexed. RSStoBlog lets you do this quickly and easily. For all that it does, RSStoBlog is very under priced. It is definitely worth checking out if you are serious about marketing your websites or monetizing your blogs.

The last problem I’d like to address is that of link building. We all know that one of the keys to a long term search engine optimization strategy is high quality link building. This can include reciprocal links, purchased one-way links with related web sites, or even free links with unrelated websites. Many search engine experts agree that having some links, even if they’re from sites totally unrelated to your own, are better than no links at all. Links to your site are like “votes” that the search engines see as your site containing real content. I assume that the people who run search engines feel that someone who takes time to build links to their site actually wants the site to stick around a while. However, as usual, link building can take a long time if it is not automated in some way.

Now, you’re probably scratching your head and wondering “what does that last paragraph have to do with blogs?” Well, once again a piece of software comes to our rescue to automate our link building. It is called Blog Link Generator ( and can be used to quickly create hundreds or thousands of one-way links from blogs relating to your website (or even your own blog). It does this by searching for blogs relating to keywords that you input, and automatically posting to those blogs with a message from you and a link to your website. Let’s say, for example, that you have a website or blog about Car Insurance. You enter the keywords “car insurance” into the software, and it will search through many thousands of blogs relating to car insurance and on each of those blogs post a message from you saying something like “I really enjoy car insurance blog. I have a website relating to car insurance you may find interesting at Please come and visit when you have a chance.” This is a piece of software you can use as little or as much as you want. There is no shortage of blogs on just about any topic imaginable, so creating one-way links to your site or blog on nearly any subject becomes extremely easy. Believe me when I say that you will quit before the software does.

So as you can see, there are several ways you can add to the power of blogs to bring more revenue to your e-business. Whether it is getting more people to know about your site or simply automating tasks that would normally consume too much time, software products are available to free up that time so you can get to the business of doing more business.

Suggested Resources: few of our customers told us about their creative ownership methods and use. They are very creative ideas on building and effectively using a timeshare portfolio.

There is a simple idea to most of these portfolios: Travel to the nicest places they could find as inexpensively as possible. They had found that timeshares let them do this. Their secret is to build a timeshare portfolio.

One customer has four consecutive weeks of timeshares at four different resorts around the Gulf Coast of Florida. Each year the customer and his wife travel to Florida and spend four weeks at four nice resorts. Their total housing costs for four weeks is under $2000 (based on the total maintenance fees they pay).

The couple is retired, so they have more free time than most people. But their idea is great – and cost effective. They are also not alone.

We see more and more people who recognize the value of a timeshare and then purchase multiple properties. These properties to give them cost effective travel at great resorts.

Here are a couple Timeshare Portfolio models we have seen our savvy customers use:

The “Expressway” Portfolio

The scenario given at the beginning of this article is a perfect example of an Expressway Portfolio. In this model, the timeshare property owner wishes to visit a specific geographic repeatedly. The Expressway Portfolio is usually composed of fixed-week properties in the same general area. People who build this portfolio like the idea of spending their vacation time in a specific area.

Customers who favor the Expressway Portfolio model often have children or extended families that frequently travel together. Often, the resorts are within a half-day car ride from home. Since the resorts are close, travel expenses are kept to a minimum.

The Dartboard Portfolio

This Dartboard Portfolio is the model of choice for “empty nesters” or those who have more time and flexibility. This portfolio emphasizes properties acquired primarily for trading, or floating weeks at desirable resorts. Each year’s vacation planning is like throwing a dart at a dartboard.

Each year the Dartboard Portfolio owner works the Exchange companies and resorts to create the best vacations possible. The property owner uses low-maintenance properties and exchanges them for more expensive resort properties. This property owner also uses floating weeks at a favorite resort and reserves each year for the best time possible.

The Dartboard Portfolio usually consists of a “foundational resort” that may have cost more than other timeshare properties to acquire. We see many customers in the West using Hawaii properties as “foundational resorts”. They cost more, but they will be visited almost every year.

The portfolio is then filled in with trading properties. These are usually two- bedroom units that have low cost annual maintenance fees (typically under $400). These trading units are banked as early in the portfolio-building process. The Portfolio Owner then shops the exchange company for the possible best trade.

Factor in Your Available Vacation Time

There is no best portfolio; every person’s situation is different. However, we have noticed that portfolio owners keep a few factors in mind. The first factor they consider is available time.

They ask themselves several key questions:


How many weeks of vacation do they have each year?


How many vacation weeks can they actually take each year?


How many of these weeks do they travel between vacation sites?

In other words, how many vacation weeks does the portfolio owner need to stay home.

Here’s a suggested rule of thumb: use 50% of your available vacation time with a timeshare. As your vacation time increases, add additional timeshare weeks.

Estimate Your Cost

Cost is the second key factor. The type of portfolio you choose to build is affected by the cost of travel. If you live in the Midwest, are you ready to pay for yearly airfare to Hawaii? Would it make more sense to acquire a Caribbean timeshare for a little more money up front (but lower annual travel costs)?

You can also start with an Expressway Portfolio and transition to a Dartboard Portfolio. As your family matures, you can start to use your existing timeshare weeks more for trade. You may even want to create a hybrid portfolio with some properties at fixed locations to be kept over the long term and some are used solely for trading.

Focus on the Reward: More Control, More Fun

The best part of building a portfolio is the control you have over purchasing properties. When the right properties are purchased, the focus of your vacation is on the experience, not on the expense.

You spend your time enjoying wonderful places with family and friends – and that’s the reason for owning timeshare properties in the first place.

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