Protect The Value Of Article Marketing With 3 Important Rules Humor Turns E Mail Viral One Internet Marketing Approach The Truth About Master Reseller And Private Label Rights Offers
Information-based marketing is usually your safest bet for sharing your business online. It is one of the oldest and most effective techniques to get targeted prospects to a website and convert them into buyers. Article writing, submissions, and publications are developing in popularity as people realize the effectiveness.
Several tools and sites already exist that people can use to hasten the process of distributing their articles. These tools are priceless in getting the contents more exposure, but there’s more to consider than blasting away pre-written or self written articles.
Here are three important rules to consider before submitting your contents to article directories and publishers:
1. Do not confuse the reason to promote the articles with the reason to write them.
With your article, there are useful benefits to sharing them with others. Branding, lead generation, and promotion are some added results and should be essential to the creation or revision process.
However, there is only one primary reason why you write an article. Your primary goal is to inform your audience. If the article is not focused on this crucial, most important goal, it will fail to achieve the added benefits of marketing the article. If your article is one big advertisement, no one will be interested in reading the article.
You need to be able to capture your reader with what is in your article, and then make them click on your resource box. The solution, to make that happen, is to ensure quality information and content that is personalized by you, the writer, specifically for the reader.
2. Do not ignore the hidden benefits associated with article marketing.
You may know already that your articles can help you generate additional back-links to your site. Nevertheless, do you know that you can get more visitors and better search engine results from those same articles?
How do you do that?
The easiest method is to mention keywords at strategic places. Like any keyword optimizing though, pay attention not to overdo the placement. You don’t want to break rule number one. In addition to keyword optimizing your article, some publishers even allow anchor texts, which is also an effective method to improve results. However, realize that the majority of the publishers and directories are not able to support this.
Also keep in mind; it is not solely about the links back to your site and search rankings. Part of doing well in your article marketing requires publishers with a large number of audiences to accept your work. An accepted article has the ability to leverage other brands. Reaching a wider audience also brings more traffic without even needing better search rankings. Although often, the more exposure, then the more back-links, and the better ranking. If you take your time and do it right, it’s just a win-win all around.
Still, these things do not bring in the money by themselves. Other factors can turn your article marketing efforts into an opportunity to improve or increase your earnings if that is your goal.
Take the time to do some careful planning and ensure that your article will serve the function that you intended your marketing to have.
3. Do not publish content that is useless to the the publishers or out of your market.
Perhaps in the process of writing, revising, and publishing articles, you are thinking that all you really need are back links to your site. You might be thinking that you can just submit and forget, and any visitors that are generated as a result are just fine with you.
Do you know what?
Not all article banks and directories are going to accept your content automatically.
Frequently, they have established guidelines and specifications regarding acceptable articles for publishing.
You can easily double the number of sites you can submit to by writing articles that the directories are looking to receive and share with their readers. All it takes is stumbling on that one publisher, with a hundred thousand readers, to increase your potential audience overnight.
In other words, write the articles that publishers want in their publications if you want your article marketing to work effectively. Obey the standard guidelines! Run spell checks, do your research on a good topic. If you feel your writing skills are not up to speed, you can also hire freelance writers or start with pre-written private label content and modify it to ensure good personalized content on your behalf.
Regardless of the source of your content, what it comes down to is this; you make the choice on your level of involvement and subsequently the results.
You can start getting a little exposure from increased back-links with limited revision and article submission, or enjoy massive exposure from taking a little extra time making a quality piece of information to submit
I’ll leave that choice up to you.
Just remember, less quality equals less effectiveness. Do you really want that for your business? Maintain the quality of your work! Don’t to ruin the power of article marketing for your online business with poor content.
A study by Sharpe Partners, an interactive marketing agency, revealed that 89% of adult Internet users in America share content with others via e-mail. This is excellent news for those companies who use self-propelling word-of-mouse” e-mail techniques to sell their products.
The study generated some interesting results regarding the type of content that is most often forwarded, as well. The most popular content is humorous material.
The second most popular category is news, followed by healthcare and medical information, religious and spiritual material, games, business and personal finance information and sports/hobbies… in that order. So it is easy to see that humor is the best content for your viral e-mail campaign.
Cartoons, jokes and funny video clips are among the things that can be added to an e-mail to insure that it will go viral. People will want to pass along something that makes them laugh.
They are a lot more likely to hit the forward button and send your email to their friends and relatives if it is an “advertainment” rather than an advertisement.
Not along ago, about 35 million people got an e-mail containing a picture taken in Disneyland. It took a minute to see it but there was Donald Duck lying prone in front of the famous Cinderella Castle. The title of the picture was “Bird Flu has hit Disneyland”. It was a viral e-mail advertising Disneyland and used the edgy strategy of making light of what’s serious… and it works.
I’d guess that most people who own a computer have seen that picture… and thus the advertisement for Disneyland. The bird flu epidemic is newsworthy and has the potential to attract an enormous amount of attention to any brand that might, for whatever reason, associate itself with it.
Remember that people are much more likely to share a joke or a funny picture than anything else so you would be well advised to include humor in your e-mail campaign.
Whether you are new to Internet marketing or frustrated by the experience, the concept is undisputedly a challenge. As they say, there is more than one way to skin a cat.
One Internet Marketing Approach
Before we get into a one particular internet marketing approach, we need to define what we mean by approach. Internet marketing is entirely different than brick and mortar marketing. The structure is composed of a number of factors including long and short term strategies, indirect branding marketization and traffic analysis. If you can master these subjects, you will have the right approach and be successful.
To achieve a better marketing approach, you must conform to the basic outline of every successful site. You need to realize there are distinct short and long term strategies, and that they mesh. Short term strategies are all about pay-per-click search engines while long term strategies are all about search engine optimization.
Pay-per-click search engines [ppc] have serious benefits and limitations. The primary benefit is they create immediate traffic to your site. They allow you to get prospects on to the site and determine how they convert. The downside of going ppc is they add significantly to your overhead and the traffic may be of middling to poor quality.
To properly pursue PPC advertising, you should stick to Google Adwords and Overture. They have the highest quality of traffic. When using these platforms, you should start with as wide a scope of keywords as possible. Track the results through your server stats to determine the specific phrases that produce paying customers. Turn off the ads for keywords phrases that don’t produce revenues. This will improve your return on investment.
Long term Internet marketing is all about search engine optimization, a misunderstood subject if ever there was one. The advantage of seo is you generate free traffic. This is accomplished by moving your site into top ranking positions on MSN, Yahoo and Google. No other search engines matter. As your rankings improve, you can begin turning off corresponding ppc advertisements. Eventually you will able to entirely eliminate your ppc cost, effectively converting the site to a free marketing position.
To nail search engine optimization, you must focus on the needs of your prospects. Your view or opinion on your product or service is irrelevant. You must identify the exact things your prospects are searching for and create or modify pages on your site to provide a solution to that need. To conduct this research, you need to do keyword research.
Wordtracker is the secret weapon of profitable sites. The site provides a list of the exact keyword phrases being used by your prospects, the number of searches a day and the number of sites competing for top rankings on the keyword. You can enter your primary keyword phrases and quickly see which phrases you should use to produce the most traffic as quickly as possible. You might be thinking you can use Overture for this as well, but Overture should only be used to determine if there is general traffic for a subject. It
Branding is a phrase used for Internet marketing by those who do not really understand the Internet. The Internet is huge, making your branding efforts a waste of time if it is your primary goal. The only time branding should be used, in my humble opinion, is in the form of indirect branding. This occurs when you dominate every keyword phrase for your particular area of interest. To do this, you should create pages for every need identified for your prospects. When they see your listings over and over, your brand is established. Put another way, branding is a secondary benefit of your marketing, not the primary goal.
If you pursue this internet marketing approach, you should reach a point where you are earning significant revenues and little for marketing. Put another way, you are maximizing your profit margin, which should be the goal of every site owner.
You’ve seen the ads and websites, right? Make $10,000 a day from home. Never work again! Guaranteed Income for Life! Of course you believed every word of it right?
If you did, you are not alone. Everyday countless internet marketing ‘newbies’ plop down good cash to purchase the Master Reseller Rights or Private Label Rights to some product. Unfortunately, most of that money was wasted, and very few people will actually recoup the money they spent.
Simply put, Master Reseller Rights or Private Label Rights Offers provide you a product, such as a series of eBooks or a software product. More importantly they also give you the right to re-label and or resell those products to others, including the resell rights. You buy Product A with Master Reseller Rights. Your then resell (get it?) the same product to someone else, also giving them reseller rights. They in turn resell the product and on and on….
So are Reseller Offers fake or even bad? The answer is a resounding ‘it depends.’ The ‘depends’ in this case is how the Resell product is used by the buyer. A buyer who purchases Resell products for the right reason can actually make money. A buyer who purchases the product to get rich overnight will almost certainly not get rich overnight, or at any time.
How do you make money with Master Reseller and Private Label products? It takes work and planning.
There are a number of approaches to using Mast Reseller and Private Label Rights products. Those approaches may be limited by the license for the products you bought. Make sure you know what is allowed for each product. For instance, can you give the product away? Can you break it into parts for reuse? Can you resell the product with your name as the author? Are you getting an editable version of the text? Look for products that allow you full flexibility to not only resell but also reuse the products.
Also, you may be limited by how others are using the product. Can the product easily be found at other sites? Is it being sold for a price you can bear to match? How long has the product been available?
Once you’ve made a purchase, you now likely have a sizeable amount of content or a software product. On the internet today, content really is a commodity. To get high search engine rankings and traffic you have to have content that people want to view. Using this content is how you can turn your investment into a profit. Consider these ways to use the content you now have:.
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