Paul Revere Internet Marketing And The 80 20 Rule The Truth About Master Reseller And Private Label Rights Offers Internet Marketing Tips To Help Your Business Grow Relentless Internet Marketing

I’ll bet you thought you knew all about Paul Revere. He was, of course, responsible for inventing the Internet…uh, no… sorry, wrong turn.

Not that he couldn’t have used Internet marketing principles, however, had the Internet been available.

Putting an ad up on Google sure would have made life a lot easier than, say, getting captured by the British…not to mention a greater impact, as Internet marketing goes.

But, his famous ride to awaken the colonists has historians – but not marketers – utterly baffled. Why? Let’s see first the problem … then how marketing (particularly Internet marketing principles) solves the problem.

Most historians don’t understand the 80/20 Rule. Don’t get me wrong. A lot of people don’t understand the implications of the 80/20 Rule. They don’t understand its recursive nature, the “64 – 4 Rule,” the “51.2 -0.8 Rule,” “Sierpinski Triangles,” and so on.

But, it’s really not necessary to understand all of that, anyway. What you should know is simple: the 80/20 Rule simply means 80% of your results will flow from 20% of your efforts. That’s the simplicity of the 80/20 Rule for Internet marketing…or anything else.

Paul Revere understood the 80/20 Rule well, in concept. I bet he would have taken to Internet marketing too.

You see, historians can’t understand why Paul Revere’s ride produced a word- of -mouth- epidemic (“buzz”) and why fellow yeller William Dawes’ ride did not. After all, Dawes traveled 17 miles on horseback that night. But, almost no one from the southerly circuit of towns he visited – towns like Roxbury, Brookline, Watertown, and Waltham – responded to the call.

That’s the reason he goes as an unsung hero in our history.

I am a wandering, bitter shade,

Never of me was a hero made;

Poets have never sung my praise,

Nobody crowned my brow with bays;

And if you ask me the fatal cause,

I answer only, “My name was Dawes”

‘Tis all very well for the children to hear

Of the midnight ride of Paul Revere;

But why should my name be quite forgot,

Who rode as boldly and well, God wot?

Why should I ask? The reason is clear –

My name was Dawes and his Revere.

History rings with his silvery name;

Closed to me are the portals of fame.

Had he been Dawes and I Revere,

No one had heard of him, I fear.

No one has heard of me because

He was Revere and I was Dawes.

(The Midnight Ride of William Dawes

by Helen F. Moore -Century Magazine, 1896).

Seems unfair. Many historians lament Dawes, the unrecognized hero. But, then again, the 80/20 Rule shows us that life is disproportionate in its results.

That wasn’t Paul Revere’s only ride:

You see, the 80/20 Rule teaches us one simple lesson and …several very powerful ones. So don’t go away.

The simple lesson? That’s easy. Focus and prioritize on what you do best. Each of us is, or should be, a specialist in a particular niche. In other words, very good in one area – and a “duck out of water” elsewhere.

That was Paul Revere. As renowned historian David Hackett Fischer put it, unlike Dawes, Revere had an “uncanny genius for being in the center of events.”

You’ve seen the ads and websites, right? Make $10,000 a day from home. Never work again! Guaranteed Income for Life! Of course you believed every word of it right?

If you did, you are not alone. Everyday countless internet marketing ‘newbies’ plop down good cash to purchase the Master Reseller Rights or Private Label Rights to some product. Unfortunately, most of that money was wasted, and very few people will actually recoup the money they spent.

Simply put, Master Reseller Rights or Private Label Rights Offers provide you a product, such as a series of eBooks or a software product. More importantly they also give you the right to re-label and or resell those products to others, including the resell rights. You buy Product A with Master Reseller Rights. Your then resell (get it?) the same product to someone else, also giving them reseller rights. They in turn resell the product and on and on….

So are Reseller Offers fake or even bad? The answer is a resounding ‘it depends.’ The ‘depends’ in this case is how the Resell product is used by the buyer. A buyer who purchases Resell products for the right reason can actually make money. A buyer who purchases the product to get rich overnight will almost certainly not get rich overnight, or at any time.

How do you make money with Master Reseller and Private Label products? It takes work and planning.

There are a number of approaches to using Mast Reseller and Private Label Rights products. Those approaches may be limited by the license for the products you bought. Make sure you know what is allowed for each product. For instance, can you give the product away? Can you break it into parts for reuse? Can you resell the product with your name as the author? Are you getting an editable version of the text? Look for products that allow you full flexibility to not only resell but also reuse the products.

Also, you may be limited by how others are using the product. Can the product easily be found at other sites? Is it being sold for a price you can bear to match? How long has the product been available?

Once you’ve made a purchase, you now likely have a sizeable amount of content or a software product. On the internet today, content really is a commodity. To get high search engine rankings and traffic you have to have content that people want to view. Using this content is how you can turn your investment into a profit. Consider these ways to use the content you now have:

To do business online, you must have Internet marketing tips handy to guide you. Internet marketing is a relatively new marketing strategy and everybody is doing internet marketing these days. Internet marketing is all about promoting, selling and buying of goods and services in the World Wide Web. There are many website in the internet, and so the trick lies in bringing visitors to your website by adopting effective internet marketing tips and strategies.

The first thing for internet marketing for your product is to have a website for the product. This is the first and foremost internet marketing tips. The site must be properly designed combining the different elements of designing in just the right proportion. See that the site has proper navigability and functionality, so that visitors keep coming back to your site to buy things.

You can find hundreds and thousands of tips on internet marketing, but what you have to do is utilize that which is best for bringing bring new clients to your site. Take part in as many forum discussions as possible in the internet. Prepare blogs for your site and make your presence felt everywhere in the internet. Create a buzz in the internet about your site and try to bring in as many visitors as you can to your site. This is one way of bringing visitors and prospective clients to your site.

Put up good and accurate and relevant information in the content of your site about the product or service you are offering. Visitors come to online sites looking for information and if they do not find what they are looking for, they will simply go to the next website. There is no limit for options when a person is searching for information in the World Wide Web. Keep on updating the contents of your site regularly with relevant information. This will surly give you a distinct edge over your rivals.

Publishing letters and ezines is another internet marketing tips which can be utilized for your online business site. They are good source of communication to keep in touch with your existing and prospective customers of your business. You can keep your customers regularly informed about any new schemes which you undertake for growing your business from time to time.

The cost of advertising in the internet is less compared to advertising in any other medium. Besides being cheap internet marketing can be accessed by anyone at anytime from any corner of the world. This is an important aspect which must be remembered which undertaking internet marketing for a product or service. The whole universe is your market, so take care of global needs while putting up information in your site about the product you are selling.

Internet marketing tips are meant to guide a person who is entering the field of internet marketing, but does not have proper knowledge about it. Following the internet marketing tips carefully will surely help your business grow, since they are tried and tested methods of achieving success in the internet. Project your business in the proper way and give the customers a clear picture about what services you are offering them. Also let them know if you are offering them any freebies or offers very clearly. I am sure following good internet marketing tips will spell success for your business.

The internet is a fantastic place to promote your skills and accomplishments. You can pay a large sum of money by coming up with banner ad or pay per click plans to “get the word out” or you can go the budget way and market yourself smartly without spending nary a dime. I’ll leave the money plans for another article, instead let’s take a look at smart ways for you to promote you or your product online for little or no money!

Who said you have to have a marketing budget to promote yourself? Well, many companies do, but they are in the business to sell you something [namely, their marketing plan]. If you have the money to spend on marketing then go for it. If not, then you must examine cost effective ways to get your name out there. Here are some of my personal favorites:

Write Articles – Yes, just as I am writing this article in hope that you are reading it, you can do the same and submit your missives to leading article directories. A well written article of medium length [500-750 words] can go a long way in attracting interest by others. If you are new to the game, write the article and give it to a friend for their review and critique. Once you make your changes, find article directories you can join and start submitting. Make sure your resource box – the information at the end of the article – effectively pitches your product or you personally. Enjoy the resultant [and free!] links back to your site. Submit on a regular basis and you will reap the added traffic to your site resulting in more business for you.

Join Forums — I run several message board communities and with my two largest ones — the Corporate Flight Attendant Community and the Aviation Employment Board — I permit members to add a link within their signature to their personal or business website. Many of my threads are indexed by Google and picked up by people all over the world. Thus, the right person at the right time can click on a thread and see valuable links to other sites of interest. Not every forum manager permits this practice, however. I guess I am just a nick guy! [wink]

Post on Craig’s List — Craig Newmark started his “list” more than a decade ago to serve the San Francisco community. Years later his site is still going strong with well over one hundred cities across the globe featured. People from Atlanta to Auckland and from Zurich to Zimbabwe now have access to a site that allows them to pitch their products, display their resumes, or sell their very souls. The site is still free unless you are posting a job opportunity or real estate information under a few, select cities.

Your Website — You do have a website, right? Oddly in this day and age I am meeting people who do not. I hear all kinds of excuses: it is too expensive, too time consuming, too difficult, etc. Heck, if you are going to “play” the internet you must be properly equipped to participate. Quit making excuses…find a way to get online and do it today! At the very least your DSL account probably provides a page or two where you can design your personal page and upload it to the internet. Oh, you are still using dial up? Yikes!

As with any marketing campaign you must stay on top of it at all times. What I mean is this: however you choose to proceed, you must continually monitor and adjust your plan to maximize its effectiveness. No going on auto-pilot here: you must take charge of what you are doing to reap the rewards. If you do, you can gain a lot of exposure – and work – without expending a huge amount of money.

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