Online Marketing Where Do I Start Free Internet Marketing Articles The Secret To Getting Indexed In Yahoo
I recently received this question on one of my YouTube blog marketing videos.
“I feel I am cut out for working in marketing, public relations and sales although, I’m stumped from there. What percent of marketing is online and how do I get started? – Fudruckus”
Well, Fudruckus, if that is your real name, I honestly don’t know what percentage of marketing is done online but, I think it’s safe to say – A TON!
I mean think about it.When’s the last time you turned on the TV and didn’t see a .com tattooed onto the bottom right hand corner of the screen or scrolling across the bottom? Can you remember seeing a commercial that did not, in some way, include a web address?
Companies both large and small spend millions of dollars a year on Internet marketing campaigns and more and more people every year get on the Internet. In addition to that, there’s no other form of marketing that I know of that is easier or cheaper to get into.
Now, all of that having been said I think it’s important to know that marketing online does take work. Many people would have you believe that’s it’s as easy as buying a $497 product, working 2 hours a day and “BOOM” you’re rich. I’ve made a lot of money online since 1995 and believe me not once was it as easy as I just described.
That is a myth.
To successfully market online takes time, effort and some monetary investment.
Almost anything can be marketed online. But, not everything is good to market online. Some things do better than others.
A man, much smarter than myself, taught me to always ask 2 questions to determine if something is worth marketing online.
1. Where can I get it?
2. How much does it cost?
If those questions are easily answered then you probably shouldn’t market it online.
Tooth Paste: “You get it at any grocery store and it cost $2.”
Bad for marketing online.
Custom Skateboards: “I’m not sure where to get one or what they cost, let me ‘Google’ it.” This may be something good to market online.
Next, determine whether or not there are any good niche opportunities for the products and/or services you want to market.
What makes a good niche?
1. You can find them in groups. (i.e. bikers, scrapbookers, dog lovers, weight loss, woodworkers, etc… People who are involved in these types of activities like to hang out with others, in person and online, who share the same interest.)
2. They are passionate and emotionally connected. (i.e. Some pet owners treat their pets as if they were human. They are crazy about them and will do anything for them, including spending a lot of money on them.)
3. They spend money. (i.e. Some hobbies / interests require that the participant spend money and some do not. Obviously, you want to find a niche market where the members spend money on their interests and they do it often.)
Next do your keyword research to make sure there’s enough search volume for the keywords you are going to target and to get a realistic idea of what it’s going to take to compete in your chosen niche. In general you want to target specific keywords / phrases that have high search volume (at least 200-300 a day) with fewer results. (This means less competition)
There are several good tools that will help you with keyword research you can read more about them here…
https://www.coolwebtips.com up the Competition:
Do a quick search in the top 3 search engines (Google, Yahoo, MSN) for the keywords you want to target. Take a look at the top 10-20 sites and determine the following:
1.Are the sites professionally designed?
2.Do they have a clear call to action?
3.Is the content compelling and current?
4.What are they doing right?
5.What are they doing wrong? Find what’s missing and make sure your site includes it.
6.Are there any blogs or social networking types of sites associated with this niche? (Important if you want to use Social Power Linking methods to get large amounts of non search engine dependent traffic. Which I highly recommend!)
7.How can you make your product, service and/or expertise stand out from the others?
Ultimately, what you are trying to determine is whether or not you can realistically compete in this niche. Only you know how much drive you have for this project, how much time you are willing to spend on it and how much money you have to do the things that need to be done in order to really compete. So, be honest with yourself. If 15 of the top 20 sites are all big companies like Sony, LG and Mitsubishi then, you might not want to try and sell flat panel TV’s.
Build Your Site
Once you decide on a market and you’ve done your research build your site and optimize it for your top 3 keywords/phrases. The quickest and easiest way to build search engine friendly sites, that are easy to manage, is to use WordPress. Even if you’re not going to utilize WordPress’ blogging features, which I think would be a mistake, it’s still an excellent tool for quickly deploying websites.
Getting Started with WordPress
Register a Domain – It’s best if your Domain Name includes your main keyword(s)
Setup a WordPress Friendly Hosting Account – I like Host Gator. They’re reliable and inexpensive.
Choose a High-Quality Theme – There are many free themes available but, I like to use premium themes on most of my blogs. They look more professional, provide more exclusivity and the code is clean. (Free of embedded Spam links and poor programming that may cause bad performance and search engine issues.)
Use the following posts at 1Cat.biz for setup and plug-in tips…
5 Essential Tweaks for all New WordPress Blogs
5 Essential Plugins for All New WordPress Blogs
The Next 5 Essential Plugins for All New WordPress Blogs
Getting Traffic to Your New WordPress Blog
Obviously, you need traffic in order to sell anything from your new WordPress site. The best way to get traffic quick and to build good search engine rankings is to learn from the masters. I’m a member of Social Power Linking and I highly recommend it. Traffic to my website has increased 10x’s since I started using the methods they teach.
To Your Success, Barry O.
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5 Things Every Internet Marketer Must Learn From Mail Order To Increase Their Profits Now! Understanding that the Internet is another vehicle for direct response marketing can potentially make you rich!It’s true. Not many people actually ‘get it’. Outsourcing Your Web Marketing The online world is constantly evolving. You may be thinking about outsourcing your Web promotion to an expert who is immersed in this world as their fulltime occupation, rather than trying to acquire this knowledge yourself, and cope with the pace of change in-house. I Want To Be An Online Marketer! Where do I start if I want to be an online marketer? Tough question, huh? There are lots of ways to begin your way on the bumpy journey. Just make sure you are aware that it WILL be a bumpy ride.
When Internet Marketing Gurus Sell Their Souls If you’re just getting started in Internet Marketing, you may be awed by the amount of “Internet Gurus” out there, each one making millions of dollars (or so they claim) and for some reason seem more than willing, for a fee, to teach you their biggest, most intimate secrets. Well, I believe in one thing – “If it sounds too good to be true, it most probably is!” While I have no doubt about the specialized skills and techniques used by these gurus, it can get a little too frustrating simply getting tangled and lost in all their hype, and find almost no value at the end of the day. A Powerful Selling Tool on the Net – 3 Factors To Apply The Internet is a powerful selling tool. Never before has it been easier to start a business, be able to reach out to literally millions of potential customers and make your business succeed.
How to Start an Internet Business The first thing I must say is it’s a mine field out there, and you must take time to look at what it is you are going to do in your business.If an affiliate program is your choice then make sure that it pays down 2 levels and is well established, and pays you a good commission for your work!There are a number of things to take into account at this point, what amount of time do you have to dedicate to your new online business! Why do I ask this question, because it’s all too easy to jump at several opportunities when you only have the time to do justice to one.
Who You Trust and Who You Dont! For the last couple weeks I have been running a 5-minute survey of marketing trends. Several hundred people have given their input.
How to Explode Your Database Marketing And Back-End Sales To Increase Your Bottom Line Profits Set up multiple simultaneous marketing campaigns with database marketing automation email software that get results exploding your internet business marketing while growing multiple optin lists, prospects consistent follow, increasing Back End Sales, and bottom line profits.When you don’t follow up your prospects or customers with additional information, you are allowing valuable customers and prospects to skip from your grasp, go to your competitors, and satisfied their needs, at the expense of what should have been you’re your profits.
Getting A Solid Internet Marketing Foundation As we look at building our online businesses, many of us acknowledge, early-on, that we don’t know it all. Those who don’t, are almost certain to fail because they often attempt to apply techniques that simply don’t work online – to their online businesses.
Top Ten Steps To Prepare Yourself for Online Marketing Still marketing through press releases, networking groups, and talks to groups? If these ways have brought you few clients or product sales, you may now be ready for your virtual marketing machine, the Internet! To get ready follow the following ten tips: 1. Buy an up-to-date computer with a 56k modem or more and Internet capability.
Headlines Bring Sales–Where and How to Use Them – Part 1 Headlines are short vital statements to stimulate your potential customers and clients to take action. That means sales! Since you only have 10 seconds to attract your visitor or reader, create headlines to make ultimate sales.
If you Sell a Product, Use Online Marketing, Part 1 When you offer your products via an email campaign to get people to visit your Web site, you reap many rewards-you create more profit, spend a lot less time promoting and marketing, and get to be known as the leader in your field. 1.
If you Sell a Product, Use Online Marketing, Part 2 When you offer your products via an email campaign to get people to visit your Web site, or sell direct through email, you reap many rewards–you create more profit, spend a lot less time promoting and marketing, and get to be known as the leader in your field. 1.
Getting indexed in Yahoo has become very difficult in the last few months. The indexing robot, Yahoo!Slurp, has become erratic. For some sites, the robot will view all pages, but only add a few to the Yahoo database. For other sites, sub-domain listings actually start disappearing! So, what’s the secret to getting indexed?
The secret to getting indexed in Yahoo involves constant updates to your site. The updates, however, have to be done on both the site and through Real Simple Syndication (RSS) feeds. Here’s how you go about getting indexed.
The first step is to start a blog for your site. You can build a blog on your site or use a free service. I prefer blogger.com because it is easy to use, but you can use whatever you like. Once you have your blog up, you should make entries that correspond and link to content on your site. For example, I will post this article on my blog, Moshing Search Engines, and link it to the article page on MarketingTitan.com.
To supercharge the impact of the blog, you should also link to a site map on your site. If you don’t have a site map, make one in HTML. The Yahoo robot will definitely follow it and index the pages. Don’t rely on the xml site map strategy Google is promoting.
Once you have the blog up with content posted, you must turn the blog into a real simple syndication feed. Again, you can use your own system. I prefer to use a free service because I really don’t have the time to waste on such things.
Feedburner.com seems to work find and is simple to use. Opening an account with Feedburner is so easy, I am not even going to explain it. At the end of the process, feedburner will kick out the link for your RSS feed. Here’s where the magic begins.
If you have a yahoo email account, you need to access you’re My Yahoo page. If you don’t have an account, get one! Once you are on the My Yahoo page, do the following:
1. Click the “add content” link in the upper left hand under the search box.
2. When the new page opens, click the “Add RSS by URL” link on the right of the “Find Content” search box in the upper section of the page.
3. Enter the exact link provided by Feedburner and click “add.” Do NOT add the url for your blog.
4. Click the “My Yahoo” tab at the top of the page and refresh the page.
At this point, you should see your feed at the bottom of the page. If you don’t, be patient. Yahoo is sometimes slow, so just try it again in an hour or so. When the feed is added, you should see the name of your blog and the title of each post under it. Yahoo can take up to a day to add new posts, so don’t panic if they don’t show up immediately.
Once you’ve completed the above, Yahoo will follow the links in the blog and index the pages on your site. If one of the links goes to a site map, you are in business. As an added bonus, Google will do the same thing. Let’s look at an example.
We are currently building NomadJournalTrips.com, which has been up for about a month. Roughly 10 to 20 pages are being added each day. Nomad Rick’s Ramblings is the blog for the site and the feed is included on four “My Yahoo” pages for various email accounts. Yahoo has indexed 95 pages and is about four days behind the page additions. Google has indexed 151 pages and is adding to the index every day. The blog and RSS feed are solely responsible for getting these pages indexed this quickly.
Depending on the size of your site, the process can take a few days or a couple of weeks. Every time you add new content, slap it into your blog with links. In no time, you will be taming Yahoo!Slurp..
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