Mix Infopublishing And Affiliate Marketing For Massive Profits Five Ways To Get Visitors To Bookmark Your Website Link Building Strategies For 2006
Believe it or not, finding a product to market is usually the least of your concerns. There are many ways to find a product. You can create your own information product, sell a service, or market other people’s products for a commission.
While providing a service for people is good, it is often the most time-consuming of the three. For example, if you write resumes for people you only get paid if you work. But if you sell an already-made product, such as an information product or an affiliate product, after you are set-up you can set your website on autopilot and make sales with little work on your part.
Let me be very clear: You will have to work. You must maintain, at an absolute minimum, your advertising. If you do not, your lead generating machine will dry up.
You may decide to write your own information products. This is not as difficult as it sounds. You know something about something: What do you do for a career? What hobbies do you have? What do you like reading about? Correlate these ideas together, and out comes an ebook, an autoresponder course, or a special report!
Your product does not have to be long, especially if it is a specialized product. For example, a well-written 5 page how-to article on grooming your dog could sell for $15-$20 dollars.
Think about it: People are looking for your information because they do not want to go to the groomer’s (probably because they think it is overpriced). If they normally pay $40 per visit, and they visit once per month, they pay $480 yearly to the groomer.
On the other hand, if they buy your information, even at $20, you will have saved them $460 (minus the cost of grooming equipment they will have to buy) and quite possibly gained a customer for life.
You may choose, however, to market someone else’s product. This is called “affiliate marketing,” and is probably the most popular form of internet marketing. One caveat: Pick you product well, because some products, especially those sold by the “gurus,” are in over-saturated markets.
You could be innovative and combine the two (infoproduct and affiliate marketing). Take the example of the how-to article on bathing and grooming your dog. You have provided your customer with a very well-written explanation of how they can save money by grooming their dog at home. Even though they have saved money, they still need grooming tools and equipment.
You could research the various grooming tools, looking for best price and best value, and add one or two pages to your booklet recommending these. Add value to your business by setting yourself up as an affiliate for those products, and recommend your affiliate link in your booklet. Then, when your customers click on the link to buy the grooming tools, you make a commission.
Congratulations! You just experienced multiple streams of income, as you were paid twice: once on the purchase of your infoproduct, and again on the purchase of the grooming tools you affiliated for.
This is how to parlay your experiences into multiple streams of income online.
There are many factors to keeping someone’s interest on your web page or site. It is not an easy task. Your ultimate goal is to get them to come back repeatedly. There is one precious commodity that most of us do not have much of – time. Face it even you do not have the time when surfing to read in depth every site you want to. Naturally, you bookmark it because it was impressionable enough for you to want to put it in your favorites. Now read about what will keep the customers coming back for more!
Before you consider setting up a web site, you will need to have your goals in mind. Answering a few targeted questions will help you decide how to best approach setting up the site. Targeting your customer is very important. Their age, economic status and gender will play a part in deciding how you will need to have your site designed. For example, you would not sell jeans in larger sizes and higher waist styles to a junior teen sized woman. Good market research is the foundation for setting the goals of your site, and marketing and designing your site with your customer in mind. This is only the beginning and a mere part of the story of getting customers and keeping them
You will need to look at how your customer interacts with the graphics and total site layout. Ask yourself is there any design flaws that stop them from going to the next page? Is there too many banners, buttons and graphics that confuse them? Is the text on the site clear and easy to understand? Is it confusing on directions about information on ordering? Consider having others evaluate the site to give an honest opinion on site layout.
Next, consider if your site leaves the customer with a feeling of confidence in your product and service. If the writing is timid, sparse or overtly braggadocio, it is more than likely, your customer will click away without so much as a thought of returning. Take some stock of others review of your site, and work to improve on the writing. Remember though you will not be able to please everyone. Keep tweaking it until it is in line with the image you want to portray and the product it represents.
The third step is looking at the content of information on the site. Is the information relative to what you are selling? Is it up-to-date and does it helps the customer decide what they want to buy? Do you offer other content that will give your customer a sense that you care more about them than your wallet, such as information on a subject they might be interested in? This is where your market research will come in handy. A person that is in the age bracket of 30 – 35 will be much more interested in a retirement fund than a 20 – 25 year old. It is, of course, not a standard to cling to, but it is a market idea theory that you will need to tweak and refine for your site.
Does your site generate interaction with your customers? Do you provide easy ways for them to tell you about themselves like providing surveys about other interests and hobbies? Are there fun things to do on your site? Kids are not the only ones that will enjoy entertainment. Do you have jokes of the day, puzzles or a pleasant inspiring story to read? Communicating with your customer is a nice way to get them to come back and visit too. That is a real shot of personalization that will set your site apart from the others.
Finally, consider the whole package. Does the whole website design entice them, make them want to come back and visit because it was a very user-friendly experience? Without trust and pleasant user experience, most customers will not return. Trust is a key value to happy customers and returning customers too.
It does seem like a lot of work to get your website up and running. The Internet is an impersonal arena with many busy people with limited time. To break through that barrier and capture their attention takes a lot of hard work and dedication on your part. As time goes by though you will be able to capture a loyal customer base that will want to return and buy again. It will not be because of tricks or just slick words. It will be because you care about your customer, and are determined to give them the very best website you can. You will love it when it happens.
Link building is very pain staking process because it consumes lot of time and also see the results only gradually. During the past few years webmaster exchanged mails to other webmaster to gain inbound links to their website which is
commonly called “Link Exchange” during the year 2005 many link farms, link directories and building and selling link website and companies popped up just to carter this sector. Since search engines still value these links like MSN
which gives importance to anchor text links pointing to any website in their algorithm. But after some of the major update of Google in 2005 and especially the Jagger update which was done in 3 phrases over a period of 40 days made
webmasters and SEO experts to give a second through about reciprocal linking.
Reciprocal linking was a method to artificially increase the link popularity of the website and gain search engine ranking. However after Google Jagger 3 update webmaster and website promotion experts learned that their website was
dropped to a few hundreds of pages in the search engine results. What happened was Google discounted or gave no value to those kinds of links build artificially by webmaster to gain link popularity. Besides website which has high quality
inbound links replaced those ranking which was previously enjoyed by other websites. Inbound links doesn’t mean just links pointing to the website; it should be from authority website and should be seen as natural by search engine
spiders. Any kind of artificial method to gain inbound links will be identified by these spider bots and there will be a drop in those particular website ranking.
The important tips and techniques to be used in future link building for 2006 are as follows.
1) Reciprocal link – Before I go further I would like to tell you that reciprocal linking is not dead. For example if you run a website on pets supplies and linking to a dog grooming website it is definitely take in to consideration by search
engine, since it adds value and information for the visitor to these websites.
2) Directories links – A link from Dmoz and yahoo directory is still considered as gold by Google and eventually your website will be included in Google directory is you are listed in Dmoz. Directory submission is not bad idea but if you run
a website related to real estate and submitting to non related directory it is not given value and will be discounted. The quality of the link matters rather than number of links. So try to get links from your Niche areas and directories.
3) Be a Content provider:- This is pretty tough but worth the effort that means give people a reason to link to your website. The reasons could be if you provide information to relate to our niche area on your site. I mean unique content and
where webmaster can’t find these kinds of information and it will be useful to reader in your niche area. Create an article section in your own website, so definitely you will get requests from other webmasters to link to your site.
4) Think out of the box to get links: – Send testimonials for products and services which you have used and ask a link pointing to your website. Conduct interviews with professionals in your niche area.
5) Press release:- Submitting a press release related to new services, features or products which you are launching will have drastic effect to gain links and popularity to your website. Submitting press release is fast catching up with
webmasters. There are many publishers and subscribers looking for latest news and content. So by submitting a press release you gain a wide publicity.
6) Submitting articles.- This is a form of viral marketing or like a virus because you articles submitted to article banks and ezine publishers will be picked by hungry webmaster and publisher looking for free reprint content. Imagine this
article which i have written might be picked up in newsletters and online publishers which in turn gain me a free inbound link.
So the bottom line is try to gain maximum inbound links from authority sites and your niche related website. This will definitely make your link building for the year 2006 a better experience and see your website visibility and popularity gain.
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