How Webcasts Can Improve Your Marketing Reach And Reduce Your Costs Internet Marketing On A Budget The Formula The Guru S Use To Market Online Keywords Trust Adwords

The globalised internet economy has effectively reduced barriers to markets in all parts of the world. It is now possible to converse with partners, suppliers and customers seven days a week, 24 hours a day with practically no time and distance barriers.

As a result conventional methods are no longer sufficient to reach potential customers.

Companies must adapt their marketing methods to include communication tools, such as VOIP, opened up by the Internet.

One very powerfull method of reaching customers and prospects is organising regular Web Events in the form of live online presentations and seminars, also called Webcasts or Webinars.

With the technologies that are now available on the Internet, you are now able to present content in a compelling way by using audio, video, animation and graphics. This cannot be matched in any way by printed materials or a phone call.

The advantages are obvious. In comparison to Trade Shows, locally held Training Workshops and Seminars, a Webcast is set up in a shorter time span, with much less reliance on resources and manpower, resulting in a improved cost effectiveness.

By repeating the Webcast at various dates and times you also allow your prospects and customers to choose a presentation which can better fit their schedules. It will also allow you to reach more potential customers.

A positive side effect, is the use of audio and video recordings to enable you to reach other prospects once the Webcast has been held. By posting the recording on your website, you can further profit from the Webcast. For example, you can use it as an on-demand product to build an opt-in list, improve your customer service or even to generate an additional profit stream.

Now consider the choice you offer your customers and propects. By just comparing having to travel to an event location and waste precious time in traveling, as opposed to attending a Webcast at your own PC, at a time they can choose, the latter choice wins everytime.

This means you are able to reach a targeted audience and interact with a maximum number of people regardless of time zone, location or other restrictions you would have, by traveling or meeting the person face to face. You are able to do this at a fraction of the cost that a normal event would incur.

At Conferentia, we use our VOIP Conference System to host regular Webcasts to show our prospects just how they can use Conferentia to do the same with their own products and services.

We have found that once the Webcast concept is set up, with a little practice, people easily slip into the role of moderator and presenter. Someone who is used to doing live presentations has no problem with the change to using Conferentia.

You can practically take your PowerPoint presentation, generate HTML-files out of it. Put it online and you can use it in your Conferentia VOIP conference room within minutes. You send an e-mail to customers and prospects and can have them attending your Webcast within the first 24 hours. It is easier then you think.

I recommend you visit one of our Webcasts and see for yourself. You will be surprised at the ease of use and I am convinced you will be planning your first Webevent within minutes of being online with us.

Many think that a profitable home-based business requires tons of high-tech supplies, and a never-ending stream of cash. Fortunately, that is not the case. Internet marketing can now be executed easily and successfully on a limited budget. The desire for home business enterprises is at a high point, and affordable marketing options are endless. With a bit of effort andcommitment, your internet marketing campaign can work with practical and useful advertising options.

When working with a limited amount of means, you must first construct a workable internet marketing plan. It must be decided what types of advertising and promotion will be used, and how much money will be allowed for each part of your marketing budget. Always be aware of your financial situation. There are several creative and unique promotional techniques that can be used in your internet marketing plan, which will not break your bank. Ironically, many have discovered that several of the low-cost marketing methods are just as useful as the more expensive ones.

Message boards and forums have taken over cyberspace. Joining these forums and discussion groups is another excellent way to market on a budget. Engage in groups related to your chosen service or program. Frequently posting questions and answers will build your reputation in the business community, while at the same time, advertising your services. This form of internet marketing has grown to be one of the most effective methods.

E-mail marketing has been coined as one of the most cost-efficient internet marketing methods. To utilize this marketing technique to the fullest, you must first establish a broad e-mail or newsletter list. This list will keep your customers up to date with all of your programs and services. The only problem with this form of marketing is the issue of SPAM. Be sure that each person on your list has requested to receive e-mails from you. If too many complaints are received, your web site could be closed down, and your business could be in danger.

You see it in action every day, but have you ever taken a moment to pay attention to what todays online marketing “guru’s” are doing, rather than just what they’re saying?

If you have, then you should be having no problems making money online, because the best way to become successful is by copying what other successful people are doing.

Well, in case you haven’t studied what these successful online marketers are doing, here’s a breakdown of the basic formula…

First of all, you need a product or service. If you don’t have something to sell, how are you gonna get paid?

If you don’t have your own product or service, an affiliate program allows you to get paid for promoting someone else’s products or services. They usually give you your own unique website url to send referrals to, and when one of your referrals makes a purchase, you get paid. It’s really quite simple.

When choosing an affiliate program, you should always look for some things about the company that runs it. For example, how long they’ve been in business; memberships they have with resolution companies such as The Better Business Bureau, Online Business Bureau, etc; how much and how often you’ll get paid; among other things.

The next thing you need is a website to promote your affiliate program. Yes, most of the time you’ll be given a website url to promote the affiliate program, but using this as your main site will set you up for failure before you even begin!

There are quite a few reasons for this, the biggest one being that you have no control over the content on that site. You can’t keep track of your web stats, you can’t optimize it for the search engines… you can’t do anything but promote it!

Basically what you want to do on this site is “presell” people to the product or service… make them want to buy! Give them reasons they can’t go without it, or how much better life will be with it… give them bonuses if they order… use your immagination! Many times, even just recommending the product or service works best if you do it right.

Sometimes, an affiliate program will pay you for the commissions of people that you refer to the affiliate program, as well as to the product or service. In this case, you’d also want to make a page on your website that “presells” people to the affiliate program.

The next thing you need is an autoresponder. This is, by far, the most important part of running an online business. With an

autoresponder, you can keep in contact with anyone who signs up to receive your messages for as long as they remain subscribers.

Use your autoresponder to let your subscribers know of any specials, updates, etc. about your product, service, or affiliate program. This will keep your product, service, or affiliate program fresh in the minds of your subscribers, and this will lead to many more first time sales… and even better… repeat customers!

Finally, you’ll need a “lead capture page”. Simply put, a “lead capture page” is the page you use to subscribe people to your autoresponder. You’ll want to “presell” people to your autoresponder the same way you do for your product, service, or affiliate program.

This is just a breakdown this formula. To take a look at this system in action, and learn how to set up and successfully run this entire system right now for free, visit my site at the url below. Pay attention not only to what I’m saying, but also what I’m doing for maximum results!

Cruising along 6-lane expressway that skirts east of Kolkata, the city I grew up in, my mind wandered off to my childhood days. Kolkata was then a pleasant place, not overtly intolerant or arrogant. Life was easy, schools nearby, offices not afar, amenities close at hand. Yet, on occasions when we were to visit relatives outside city’s periphery, plans had to be readied in advance. Road connection beyond city was poor, and so moving about longer distance was cumbersome.

Today, many roads have cropped up, many are in making. Places that seemed inaccessible even a few years back, can now be reached without much of a fuss. If this is called rapid urbanization, I feel it has a parallel in the way Google has transformed AdWords. Just as I hardly thought swanky roads would ever come up in so large numbers in my city, it was similarly difficult imagining AdWords would one day be what it is today.

What it is that makes AdWords so dear? I’m not too frequent an advertiser, so I wouldn’t be commenting on campaigns, adgroups and suchlike. Instead, I’ll tell you how the keyword tool of AdWords will make you forget you ever used anything else.

How it started

For long an open secret, but barely touched upon till recent past is that keywords used by surfers have demographic variance to a largish extent. What this means is except for some obvious terms, surfers from different locales of the globe will most likely type in different search terms to look for information on the web. Even in big countries like US or India, search terms used by surfers vary from place to place. Search engines knew this for long, but it took them awhile to chalk out suitable products tailored to be effective in serving aggregate needs on the net.

Talking about Google, products like local search or, for that matter, the advantage of geo-targeting in AdWords campaign are all part of strategy accrued from search behavior pattern, accumulated and studied for nearly a decade.

What are ways to get you the most promising keywords? I’ll attempt answering this formidable question in 2 parts. In this part, we’ll discuss how AdWords’ keyword tool can help you get going. In the next part, we’ll compare AdWords’ keyword tool with some of the best out there. On to AdWords now.

AdWords opens up

Admittedly, AdWords is meant to maximize revenues to Google. What pleases the most is Google’s fatherly approach to ensure that AdWords maximizes returns to advertisers too. And how? Look at how easily you can fetch your choicest keywords from Google’s vast repertoire.

Start at AdWords Keyword Tool and after selecting the country and language you’d like to target (English and United States by default), slip below and select one of the 2 tabs, namely Keyword Variations and Site-Related Keywords. Now on, let’s go step by step to unravel a real wonder that the tool is.

Keyword Variations

If you select this tab (by default selected), just type in some keywords in the box, one in each line (pressing ‘Enter’ after each keyword to go to next line). If you want similarly meant keywords, do not forget to select ‘Use synonyms’. A good idea that, since it broadens your keyword search. For example, I found ‘top 10 ranking’, a very popular key-phrase, as a synonym for ‘top ranking’, which would have otherwise remained unknown to me. Another point stressed upon frequently by veterans is that it is better to begin your keyword search with general terms. As you progressively narrow down your keyword selection, you’re more likely to discover promising phrases along the way.

So you have a long list of keywords presented by Google based upon your few initial keywords. Watch closely, you’ll find Google saying that it’s a list sorted by relevance. What’s that? It’s Google’s way of gently prodding you to begin an AdWords campaign, for the keywords that appear at the top are the most relevant ones, should you consider ad campaign with them.

What would you do now? Well, you may start adding them as necessary, search for more related keywords (link at the bottom of the list), or even download them in your chosen format. But wait before you do anything of these. Look around and see how Google helps you with excellent tools to further fine-tune your list of keywords.

Refining your keywords

Move to ‘Show columns’ and in the accompanying drop-down list, you get to select eye-popping options. Wow! What a help! Choose the first option, ‘Keyword popularity’ and you’ll simultaneously see 2 adjacent columns of data. Click a column heading, the list re-arranges in decreasing importance. In the column ‘Advertiser Competition’, the list shows which of your keywords are hotly sought after. Similarly, the column ‘Search Volume’ gives you a measure of popularity of respective keywords. Still want more specific info’? The generous Google is there for that. How? Amble to far right of the columns and alongside ‘Match Type’, select ‘Broad’, ‘Phrase’ or ‘Exact’ and watch how the scenario changes. What are broad match, phrase match and exact match? Help is just there (a question mark). Click on it to know more.

We’ll now move on to third option in ‘Show columns’, which is ‘Global search volume trends’. This is a recent addition. When you select this, you’ll get to see an amazing display of how keyword popularity changes globally (not only US) through the year in the form of bar-charts. Once again, hook on to ‘Match Type’ (spoken above) and refine your search further.

Start an AdWord campaign?

If you do not contemplate starting an AdWord campaign, you may skip the other 2 ‘Show columns’ options. In case you do plan one, first select ‘Cost and ad position estimates’ and in the ensuing page, choose your currency and mention your maximum CPC. This is the maximum cost you agree to bear each time your ad is clicked on when displayed for your chosen search terms (note this is different from another oft-used term, CTR, the click-through-rate). As you finally hit ‘Recalculate’, your list will turn up myriad combinations of ad position and average CPC for your keywords. If your max CPC is too low, you may not see any value for average CPC.

The remaining ‘Show columns’ option is ‘Possible negative keywords’. This is a tool that assists your keywords to maintain a sharp focus in an ad campaign. Depending on campaign strategy, one has to decide whether or not to include negative keywords. To give an example, for my web marketing website, if my keyword ‘top ranking’ fetches other probables like ‘top 10 ranking’, ‘uptown top ranking’, ‘top ranking universities’ and so on, I might decide to include ‘uptown’ and ‘universities’ as negative keywords, but certainly leaving out the term ’10’. This would mean that if I select ‘top ranking’ as broad match or phrase match, my ad will not show up for search terms that included negative words ‘uptown’ and ‘universities’. More often than not, expert campaigners will choose one-word broad match and then work on a long list of negative words to disallow unwanted ad impressions.

Site-Related Keywords

Till now, we’ve spoken about keywords you chose and ways of refining them. Suppose you are eager to know what keywords your competition is using! Well, why not? If indeed so, AdWords Keyword Tool comes to your assistance. To start, click the other tab ‘Site-Related Keywords’, enter the URL of your competition in the search box and hit ‘Get keywords’. Don’t forget to check ‘Include other pages on my site linked from this URL’. As you set Google to work, it dutifully comes up with a list of keywords, grouped by common terms with number of occurrences in the entire website within parentheses for each group.

Grouping keywords by common terms is a great help as you’ll find, and each group lists related keywords as in earlier case. If you uncheck grouping option, Google will fetch you a scrolling list of keywords, which may often be uncomfortably huge if you happen to spy on a giant competition. Once there, similar to Keyword Variations, here too you can start working on your keywords with abundance of tools at your command.

AdWords, a facilitator

Keyword Tool is great because it is very easy to use. No doubt Google intends it that way so as to make AdWords less and less daunting for potential ad-campaigners who are afraid to cross threshold for the fear of making unknown mistakes. Let’s remember, businessmen incline to take risks on known parameters, and not something that is difficult to comprehend. To that extent, the newly-designed keyword tool is a good facilitator.

In the next part, we’ll look at how AdWords’ keyword tool fares with other keyword finders.

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