Give Away Free Items To Attract Traffic Getting Successful Leads For Your Website 10 Ways To Advertise Online And Where To Get Started The Concepts And History Of Timeshare
Giving items away for free is a great way to increase traffic everybody likes freebie. If you give something different away each week, you are sure to have a steady stream of repeat traffic. When you have freebies or giveaways on your site, your pages can also be listed and linked from the many sites on the Internet that list places where where people can receive free stuff.
To find these listings of free stuff, simply go to search engine and do a search on “Free Stuff Index” or “Free Stuff Links”. You will be amazed at how many people are giving things away online.
You don’t have to give something away to everyone. You could simply have a drawing everyweek. You could then ask entrants if they would like to notify them of the winner, which again gives you permission to email them.
If you want to bring only people from your target market to your site then don’t give away mainstream things like screen savers, shareware games, utilities, and so on. Try to give away something that only people interested in your industry would want. If you don’t care what traffic comes your way, and any traffic is good traffic, then give away useful things that everybody needs. Try to have your logo and URL displayed on the item. If your freebie is something that has your URL on it and is something that is generally kept around a computer, it’ll remind and encourage people to visit your site.
The best implementation of giving away freebies is by having a “Tell a friend about this” button near the freebie so site visitors can quickly and easily tell their friends. It’s the ideal viral marketing opportunities.
A company, no matter how big or small, will not be complete without an official web site. Millions of people all over the world visit the world wide web everyday, and what better way is there to promote your business?
However, if nobody visits your web site, it will not serve its purpose – which is to inform people about your company.
On the other hand, if there are a lot of visitors on your web site but nobody is enticed to buy your products or take advantage of the services that your company offers, then the web site will still be useless.
The key ingredient to a successful web site is getting leads. The purpose of leads is to guide the customers and prospective clients to your web site.
Here are some tips on how you can get successful leads to your web site:
1. Review the design and content of your web site. Once people are led to your place on the Internet, then the next thing that you need to do is keep them there.
– Make sure that the site tells people about the products and services that your company offers.
– The web site itself should be user-friendly. A visitor will be annoyed and will browse away from your company’s web site if it has a lot of useless information and the links are not organized.
– More importantly, the web site should be visually pleasing and have eye-catching graphics, helpful articles and easy-to-follow links.
2. Conduct a study of your target market. Learn about their age and social group and location. If your customer base is mostly teens, check out their online forums to find out about their likes and dislikes, and their opinions.
If most of your prospective customers are regulars of this kind of web sites, you may actually join their online forums and give out your opinions but do not directly advertise.
What you can do instead is give your e-mail address and other contact information while posting on such forums.
You can also contact the creators of the web site for the online forums and ask them about your advertising options.
3. Build a mailing list to make your advertising campaign more effective.
You may employ paid and unpaid methods when building your list.
With the unpaid method, you are making an effort to convince people to give out their e-mail address.
Here, you would have a solid mailing list to make up your customer base because when people volunteer information, it only means that they are interested with your company.
On the other hand, there is a â€œpaidâ€ method of building your mailing list. With this, you actually shell out advertising money for your products to be promoted on popular web sites.
There are also “partner” web sites that would let you advertise for free, in return for a service or product that your company may provide. This is how affiliations are built towards a mutual, beneficial gain.
You may also convince your current customers to refer your company and web site to their friends and relatives to increase your mailing list.
Freebies, discounts, and coupons may be given out to customers who can give you a friend’s e-mail address.
This should be an additional incentive, aside from the free mailings that they will receive from your company.
Follow these steps and you will be able to promote your business, find local and national customers and help your company grow through targeted advertising online.
Most business owners fully understand that not advertising is the surest way to kill your business.
However they are also bombarded by so much information and so many choices they quickly lose track of what options are available to them.
There are a number of cheap and easy online advertising options available to you.
1. Ezine Advertising
Ezine advertising is one of the best ways to reach your future customers because it is often inexpensive and flexible as well as offering you the option to match the ezine audience with your product and ad. It also often offers a double benefit–your initial ad plus longevity in the ezine archives.
2. Text Links
This simple tool is often overlooked by many. It is simply one of the least expensive and yet most powerful advertising option available. You can often buy text links for under $10 and the link will not only promote the specific site or page you choose but also connect it with the specific key words that will benefit you the most.
Text links also provide a double bonus. You can attract immediate traffic from the host site as well as achieve better search engine ranking which will further increase traffic.
3. Pay per click advertising
Just like it sounds pay per click advertising is simply paying for specifically targeted traffic. You can monitor and control these advertising programs very closely and tweak your ad copy and the key words that you are sponsoring. This can be a very expensive option but doesn’t have to be if you plan carefully and watch closely.
4. Email marketing
Despite ever-increasing vigilant attempts to stop spam, we all know that email marketing is still alive and well. While it is foolish in the extreme to risk your business, web host, or internet connection, by sending out spam you can still use email marketing as a way to reach out and touch your customers and your future customers.
You just need to make sure that no one receives mail except the people who ask for it. People are still willing to sign up for mailing lists–especially if you have something to offer them in return for sharing their email address. Sponsor a contest; give away an article, ebook, or tutorial; or offer a discount and you will have people sign up willingly.
Then if you don’t abuse the mailing list you will have the opportunity to reach them again and again!
5. Banner Ads
Banner ads have a bad reputation. In part because of the proliferation of banner farms that killed all the banner swap programs (or at least made them completely ineffectual). Also we all have memories of those hideous banners flashing across the top of so many web sites.
Banners have come along way since then and a cleverly designed banner can be a real asset to any advertising campaign. Also don’t forget that you don’t have to use one of those big giant banners that span the width of the screen. You can use smaller simple ads that can fit easily into the sidebar or special box on a web site so they can suit the design and work more effectively.
It is also important that you pay close attention to what sites you will choose for displaying your banner. IE. A site about web development for your web hosting service ad or a site about parenting for your ad promoting your potty training book.
Many text link and pay per click advertising vendors also offer the option of banner ads. Similarly many ezine and newsletter publishers sell space on their sites.
~~ Sell Your Knowledge ~~
These next five advertising methods are all free or relatively inexpensive because you are trading something of value — your knowledge and expertise — in return for advertising.
6. Publish a Newsletter
Creating your own regular newsletter or ezine offers you all the advantages of ezine advertising and email marketing offered above.
7. Publish a Blog and RSS Feed
While publishing a newsletter or ezine isn’t that difficult it is much easier to create a blog and make its content available via RSS feed. This can offer you the benefits of regularly updated material for your web site which will be attractive to visitors and search engines alike. It will also help establish you as an expert in your field.
I personally like using WordPress on your own site but many web hosts now offer blogging services and there are many free blogging sites around where you can create a blog on their site.
8. Write Articles
Take some of the material you have generated for your newsletter and/or blog and share it with others. Make it available in one of the many free content directories available on the web. This not only helps to establish your credibility but the contact info you provide in your resource box (which will run every time someone else publishes your material) will bring in both direct traffic as well as search engine attention.
9. Create an Ebook
Once you have enough material generated from your newsletter and blog then you can package it into a convenient Ebook and give it away. Make sure to collect names and email addresses and offer a coupon or discount to bring people back to your site!
10. Post in Forums
If you have the time you should start your own forum but even if you only have a few minutes a week to spare for this effort then it can be well worth the effort. Don’t offer blatant spam posts but find a forum where you have something to offer. Make sure that you include an appropriate url and description for your forum signature and you will attract the double benefit of traffic and search engine attention!
No successful advertising campaign embraces one single method of advertising and no single method of advertising works for everyone. Advertising cannot be treated as a one-size-fits all proposition. However you know what your business needs and can offer–mix and match methods and make sure to track your results–to optimize your choices.
The multiple ownership of individual weeks brought with it the guarantee of reservations for those who wanted to ski in the area. It was an immediate success. By the 1970’s some faltering condominium projects in St. Thomas, Fort Lauderdale and Puerto Rico were converted over to vacation ownership and thereafter timesharing became a viable vacation alternative.
Once the concept of vacation ownership was embraced by the United States it began to gain wide acceptance by the public. Sales jumped to over 50 million by the mid 1970’s and has climbed to more than 2 billion annually today. Vacation ownership has enjoyed substantial growth over the years with approximately 3.3 million timeshares sold since 1980. Currently there are over 5,000 vacation ownership resorts in over 75 countries around the world.
Exchanging a vacation ownership week in one resort for that of another resort was introduced in 1974 and thereafter timesharing offered variety and flexibility in the vacation experience. Although there are many exchange companies available which provide excellent service, the two major forces are Resort Condominiums International (RCI) which has approximately 3,250 member resorts and Interval International (II) with approximately 1,600 member resorts. Combined, these two companies provided over 1,600,000 exchanges last year.
During a 30 year span, the industry has grown from small (15-20 unit ) hotel conversions to the high quality condominium resorts of today. The evolution of the industry from scattered entrepreneurs to well managed professional development companies has brought with it a noticeable change for the better. Definitive leaders have emerged and created standards and ethics for management, marketing and sales practices. One such organization is the American Resort Development Association (ARDA) who’s members are required to comply with the established “Code of Ethics.” The recent entrance into the marketplace by major hospitality chains such as Disney, Hilton, Ramada, and Marriott has greatly enhanced the quality and image of the industry. Vacation ownership resorts of today are luxurious, spacious and well located.
By the advent of these stronger and more professional development and management companies along with the weeding out the less desirable developers and marketers, the industry is experiencing a noticeable swing from a historically negative to a very positive public image. One of the industry’s leading analysts (Ragatz and Associates) concluded that the majority of timeshare owners are very satisfied with their purchase and in fact, many own multiple weeks. The future of vacation ownership is very optimistic and has tremendous potential.
What Is Vacation Ownership ?
Vacation Ownership “Timesharing” is the right to use specific weeks of a resort during a specific time period. Simply put, it is the pre-purchase of a vacation. It is important to understand that vacation ownership is a commodity which is purchased to be enjoyed and used over the years. One should never purchase a timeshare with the intent of reselling it for a profit. Vacations are holidays for which we spend money to relax and rejuvenate; they are not investments.
Ownership of a timeshare is very similar to ownership of a condominium except that your rights are limited to a certain week during the year. The form of ownership can be Deeded, Leased or a License.
The License is somewhat different in that it is most commonly a membership in a club. Providing you are a member in good standing, you have the right to use the club and all it’s amenities. Be sure to read and understand all the terms and conditions of your club membership before you make the decision to buy. Most vacation ownership consists of either a deeded interest or a leased interest for a specific number of years.
A Deeded interest is owned outright forever. It an absolute right which can be sold, leased, or even willed to your heirs. Most timeshares which exist today are deeded ownership.
The Leased interest is much like an apartment lease except right to use it is restricted to a specific week during the year. Upon the expiration of the lease term your right to use will generally terminate and return to the resort. With a leased interest you should know the terms and conditions of the lease prior to making the decision to buy.
The time of your use can be either Fixed or Floating. Fixed time is a specific week during the year usually defined by a number. Generally the week will begin on a Friday, Saturday or Sunday and is given a number starting with the first week in January an run through the end of December. (Example – week 14 might be April 7 through April 13.)
Floating time means you have the right to select any available week within a certain season of the year. Therefore, if you own a summer season week you could pick any week which falls within the
defined summer months. However, competition between existing owners for prime weeks in very desirable location can impact availability. It is important to find which type of use best fits your specific travel needs.
Each resort is different and you should ask if there are other benefits which are available to its owners. Many resorts offer special reduced rental rates for extra nights or us of other resorts which are owned by the developer. This can add to you flexibility and provide substantial saving on vacation costs. Additionally, consider carefully how and where you normally vacation. This is very important in making your decision about where you should buy and what you will be trading.
Important Facts About Vacation Ownership
– Timeshare is one of the fastest growing areas of the travel and tourism industry.
– Timeshare owners live in more than 200 countries around the world.
– Major brands now involved in timeshare internationally include Hilton, Hyatt, Four Seasons, Sheraton, Ramada and De Vere.
– On a worldwide basis, more than 12 million people took a timeshare vacation in 1999
– There are around 5,500 timeshare resorts throughout the world in more than 90 countries.
– The industry is worth in excess of $6 billion annually. The top 10 timeshare companies alone reported combined sales in excess of $2.64 billion in 1999.
– During 1999 each of the top 10 performing timeshare companies worldwide recorded sales in excess of $100 million.
– RCI, the world’s leading timeshare exchange organization, arranged vacations for seven million people worldwide in 2000, making it one of the world’s largest travel companies.
Timeshare Today And In The Future
The modern timeshare industry continues to expand at a rapid rate, with new markets opening up in Asia and Eastern Europe and consolidation prevalent in the established markets of Western Europe and North America.
Firmly established as a key sector of the mainstream vacation market, the multi-billion dollar timeshare industry now embraces modest entrepreneurs and mighty corporations. Its global reach with close to 6,000 resorts in more than 90 countries extends from Spain to China, Mexico to South Africa.
Some of the world’s biggest names in the hospitality and leisure sector now have timeshare interests – Hilton, Sheraton, Disney, Ramada, Four Seasons, Hyatt, Westin, Ritz-Carlton and Radisson. At the same time, the list of well-known European companies with timeshare interests continues to grow – RIU Hotels (50% owned by TUI – Touristik Union International, Europe’s largest tour operator), Sol Melia, De Vere, Macdonald Hotels in partnership with Barratts (the UK’s Number One house builder), Mondi Ferienclub in Germany.
Quality developments around the world are enjoyed by millions of owners, their families and friends, making the phenomenon of timeshare a success story without equal. In 1999 over 12 million people took a timeshare vacation.
Timeshare owners come from over 190 countries but more of them live in the United States than anywhere else in the world – 47%! In fact the US has the lion’s share of timeshare resorts – over 1,500. And that accounts for more than 37% of the total worldwide. In the western world, timeshare is now a highly organized and regulated industry. Trade bodies such as the American Resort Development Association (ARDA) and the Organisation for Timeshare in Europe (OTE) work to apply codes of conduct and ensure that expansion is based on sound commercial practice and ethical standards.
There is also considerable regional, national and international legislation in place which aims to help protect the rights of potential purchasers and discourage the use of high-pressure sales tactics.
Timeshare in the future The worldwide timeshare industry looks set to grow in popularity and log record sales in the months and years ahead. Social trends mean more people have more time and money to devote to travel and the concept of vacation ownership. In many parts of the world, regulation has given timeshare a firm footing, helping to reassure and protect purchasers with a series of consumer protection measures.
Since its inception, timeshare has undergone a metamorphosis, according to Timeshare: Coming of Age, an independent report published in October, 1999. With the advent of the points-based system, the original real estate concept has been transformed into “a flexible, pre-paid vacation membership concept, placing timeshare where it belongs – in the mainstream of travel, tourism, hospitality and leisure”.
In 10 years time who knows where the next development will be?.
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