Get Targeted Website Traffic With Keyword Rich Niche Articles Using Web Banner Adverting Magazine Ads Ppc Search Engine Marketing How To Learn Internet Marketing And Make Money From Home Creating A Successful Directory Advertise To Millions 4 Link Exchanges

Content is still the King of the Internet. Most people go online looking for information about their favorite topics, or about whatever is on their mind at the moment. Frequent Internet users seem to have an insatiable appetite for information on various fields.

So, if you want to drive targeted traffic and pre-qualified potential buyers to your website, you really must publish useable information online in the form of quick-to-read but interesting keyword rich articles.

Here are four reasons why you must do that.

Reason #1 – Get Premium Exposure for Your Website

It’s much easier to achieve high search engine ranking for article pages than for your homepage or salespages. Search engines are crazy for fresh content on practically every topic under the sun.

So, write your articles surrounding less competitive keywords (research those at or edit those keywords into already existing articles of your own. You will have a much better chance of getting your article indexed by major search engines.

Just be sure to place a link to your main website in the article by-line or resource box.

Reason #2 – Get Automatic Back Links from Authority Sites

Each time your article and site link are republished online, it provides a back link to your website. Back links are regarded by search engines as a sort of recommendation for your website. If your site has a number of quality back links, it can quickly improve the search engine ranking.

Submit your articles to online article directories. In most cases it’s free. Many directory sites are regarded by major search engines as authority sites, and are spidered frequently for new content. This means the website link you include in your article will also be indexed from the site where it is found.

Offer your articles for reprint as well. When other website owners republish them on their own sites, it will develop even more back links for your website.

Reason #3 – Improve Your Conversion Rate

By conversion rate, we mean the percentage of website visitors that convert to paying customers and sales.

You can boost your credibility and convert more website visitors into a paying customers by providing them with interesting and informative topic articles, and then introducing them to related products you have for sale.

On the other hand, simply displaying products on your website, with no related information or content, will likely result in a low conversion rate. It’s important that you use articles to first prove your credibility and your knowledge in your field.

Reason #4 – Your Cost is Practically Zero

All you need is your thoughts and your computer. If you can write a letter to a friend that explains the details of some topic, then you can write topical articles to publish on your own site and submit to other sites.

However, if you don’t like to write, or simply believe that you can’t, you can still have original keyword rich articles written for you.

An original 400 word niche article on a topic of your choice might cost you $5 to $7 at – but the potential value is enormous in terms of bringing targeted visitors and buyers to your website.

Anybody who has a product to sell, an idea to promote or a service to offer relies on advertising to get the attention they require. There are so many forms of local advertising and internet advertising that finding the correct medium can sometimes be a daunting task these are some examples: web banner advertising,

PPC search engine

ppc search engine advertising is a paid assortment of announcements which appear on the first pages of results in ppc search engines (Google, Yahoo, Overture, etc.). They have recently become an important consideration when marketing a company’s, or small business web site . The times the advertisement appears depends on the keywords chosen by the website marketer, in addition to appearing as “text” rather than a graphic or banner. Therefore, such advertising at times is referred to as “textual”.

Magazine Ads –

You can advertise on magazines and save up to 80% off the regular price. There is a company called Media Bids , which allow you to meet other marketers as well as to choose among different marketing packages available. The service is free. You only pay for an ad if you choose to make a purchase.

As you can see, these techniques can increase your exposure and help you get more clients. You can read about other effective marketing techniques from my free e-book

Banner advertising

The internet is now changing at an accelerated rate, it has made web banner advertising a popular and widespread form of advertising where practically all the websites have one or the other form of a advertising banner on it. Though it is thought that the effectiveness of banner advertising on the web has declined, there are many tips, which if followed, prove to make people rush to your website!

When you create a banner file make sure the banner ad uses only a small file. This is because a large .gif or .jpg file takes a few seconds to download, wherein the visitor may have either left the page or just scrolled down the page without seeing the banner. And if people don’t see your banner, they are sure not going to click on it! So make it a point to restrict your file size to below 10K or 15K;it may be difficult, but where there is a will, there is a way! Make it a point to have a call to action on your banner. This means having the words ‘click here’ or ‘sign up now’, where you guide the user to click on the banner. The main reason this has to be included is that people are so used to off-line advertising where people just see banners, without having to do anything. They are usually not aware that they have to click on the banner to find out more! So make it a point to have a call to action on your banner ad to improve the effectiveness of the banner.

Are you searching for a way to make money from home? Well, if you are at all computer-literate, you should consider an internet-based business.

One of the big advantages of making money with an internet business is that the startup costs required are very small. And it is also something you can start in your spare time, in the evenings or on weekends, while still keeping your day job.

Some of the internet-based businesses you can start may not be as involved as you think.

For example:

1) Sell things on Ebay. A lot of people get started selling things on Ebay that they have around the house and are trying to get rid of. Only after they see how easy this is, they start looking for other things to sell. Soon, they are buying things cheaply and selling them for a profit on Ebay.

2) Create a website and tell about your hobby or interest. How can this make you money? The answer is advertising. Google will pay you money through their Adsense program for running their ads on your website. Every time someone clicks on one of the ads, you make money. And starting a website is easier than ever today, because you can use free blogging software and start blogging with little technical knowledge.

3) Get into affiliate marketing. You point people to the website of a company who is selling a product. Through their affiliate program, the company will pay you a portion of the profits for every product that is sold because of you linking to their website.

These are just a few of the ideas you can use to make money from home on the internet. Just start out with one of these ideas in your spare time, and see where it takes you. Of course, every business takes work and dedication, even an internet business. But the rewards can be tremendous, especially when you look back and see how you have been transformed from a total newbie to an accomplished internet marketer.

After i purchased phpLD ( phplinkdirectory script) , inside the phpLD forum itself and also at Digital Point and other places, i noticed even though there were several directory owners, very few had a proper idea how they would present their directory to the people they were going to attract – the visitors. About at least 40% of the people had a single question in mind – what categories they were going to create and how ? As i had mentioned before, finding and buying the directory script was the easy part, as every second webmaster was building a directory .

In my opinion …. one of the major reasons so many members are building directories is simply to get more backlinks , reciprocal links or in other words SEO optimisation purposes . It is by now a well known fact that Directories are often easily crawled , especially if they are SEO friendly like phpLD. Some of the Directory owners also make it big by getting good PR and even getting enough submissions and promotions begin to charge money for the submissions. But in my opinion , a directory would primarily be built for making the web surfing / browsing easier for the novice or general visitor . There are by now millions and millions of websites and web pages, blogs, forums , article repository, services and products available on the web and the search engines like Google, yahoo , MSN and many others are undoubtedly making sure that they unearth new sites every day. However, as we painfully find out that just indexing the pages hardly makes it any easier for the surfer, due to various unethical SEO and spamming processes. Hence the directories …. but not just directories, but a well categorized directory, so that the user can easily and without any tricks manage to find exactly what they wish to find should be the objective .

Unless a web directory has a proper categorization , or a proper theme in mind, it is simply not worth making the directory. As a webmaster , we are doing our duty to educate and aid the layman visitor, but unless we ourselves are not educated enough, should we be attempting it ? As I had mentioned earlier , several wannabe directory owners ( mind you i am not saying I am a master by a long shot ), ask around the question of what categories should they be creating in their directory and often they are even ready to buy complete category structure of another directory or even custom categories ( I might get flamed for this, lol ) . If this was the case, why not simply use the DMOZ RDF dump, like many many other sites, which is available for free ?

If I may say so, what role are we playing as directory owners, if we are buying the software to create the directory base, buying the category structure and probably even buying links … and keep on cloning one General Directory with another? In my opinion, if we are going to build web directories, we should best be building niche directories with niche and detailed to detailed categories as much possible and trying to promote them and collecting links the hard way … by hand . If you dont have a idea, the least one can do is choose a section from DMOZ and carry forward on its branches of sub categories and list as many sites as you can and request other websites of that particular genre to submit to your directory . Maybe in this way , we will be able to actually share the load out of the search engines and continue to profit even as every other directory will be having its own importances.


This is a series of articles about marketing and advertising. There are different ways you can reach an audience of millions of individuals all around the world. I show you on this series how to implement profitable strategies in your marketing career.

It has been said that “what matters is not what you sell but how you promote it.” So, the secret to success lays within your marketing techniques. That’s why it is very important for business owners to develop skills which allow them to increase the sales of their products.

One of the most important skills you must have is the ability to reach a lot of people quickly. To do this you need to realize how powerful media is an how it can drastically increase your revenues.

– Link exchanges –

Link exchange is another way to increase your exposure for free. Let me explain. There are millions of web sites out there right? So when someone is looking for an specific subject on the Internet, Search engines list the most relevant pages first.

For example, if the surfer types in the search bar the keyword real estate, the most optimized real estate related web sites are the ones which will appear first. There are thousands of web sites related to this subject competing for placement. You don’t want yours to appear in the 17th page right? You want it to appear if possible within the first page.

Now, achieving that rank is hard. There are different tools you can use to improve your web pages optimization. I have already mentioned some of them. You see, one of the most important aspects you will have to take into consideration if you want to increase your site exposure is link popularity.

The more pages out there linking to your site, the more popular your site will be and the more visitors you will receive. You can increase your link popularity through link exchanges. You can go to certain web sites and arrange deals with other web masters. You can post links on your web site to other web masters’ sites as long as they do the same thing with you.

This will be beneficial for both of you. Think of it as having business partners who can refer new clients to you on a daily basis while you do the same for them. The best thing is that it all happens automatically without either of you lifting a finger. The Internet takes care of it.

After the exchanges are completed you will receive visitors from their web sites and they will receive visitors from yours. For example let’s say you set up an online dating business with the intention to sell your dating magazine.

Using many of the advertising techniques described in this series you can attract a lot of customers. Some of them will be also interested in some of the web pages you are linking to. So they will click on those links and visit those pages.

The same will happen to you. You will receive extra traffic from “your Internet partners” which are linking to you. Furthermore, you can also achieve better rankings on the search engines if you have many websties linking to yours.

Some experienced marketers think that if you write articles it won’t be necessary for you to exchange links. But some successful online business owners combine these and many other techniques to increase their exposure.

It can basically bring you extra traffic which is good, it is very good. For your convenience I have provided bellow a list of link exchange web sites. Visit these sites and sign up with their programs if you are interested. you can see, this technique can increase your exposure and help you get more clients. You can read about other effective marketing techniques from my other articles on this series.


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