Creating And Distributing E Courses How To Make A Landing Page That Works 3 Proven Techniques For Improving Your Website S Usability Money In Your Wallet Now Proven Internet Marketing Methods One Niche You Re Rich

E-courses are excellent sales tools and a great way to get your knowledge out there. It is very simple to create your course and either sell, or give it away as a “give-before-you-get” sales technique. If your course is designed to be a freebie, you’ll want to give a portion of good information; but don’t tell them everything or they’ll have no reason to make a purchase.

If you are selling your course, make sure to jam pack it with everything you know, that way your customer will feel like they are getting a lot for their money (depending on how much you really know.)

E-courses are simple to create because there is no need for fancy formatting, heading tags or conversions. E-courses are made in the same fashion as e-zines; by using plain text.

For a sample of my 7-day mini course, send an e-mail to: minicourse@aweber.com. You will receive the first portion of the course in just a few minutes, and then for the next 7 days you will get an email with a new section attached.

AOL USERS BEWARE: The only complaints I have ever received about the course not being delivered were from AOL members.

Here’s a quick check list for creating your course:

If you have ever tried to make good landing pages, know that you need to test and retest your pages to make sure they convert. One of the best ways to make great landing pages is to look at what the internet marketers are doing online and follow them. Also women’s magazines are a great place to look for what good copy writers write for good landing pages. Some women’s magazines have the very best writers on staff so it’s a great place to look for ideas when you go to write headlines. A smashing heading and some good copy and you’re on your way to making a great landing page that can convert your customers into buyers. Nothing is more frustrating than having a lot of web traffic visiting a site but getting very few leads or sign-ups. If you can put together a simple web page that customer will land on and fill it with some good pictures and have a good clean design you can make a great landing page.

Great colorful pictures and pretty borders and great at keeping a readers attention on a landing page and you have either paid traffic of free traffic. You also want to keep you speech very simple so all readers can understand your copy. Landing pages are not a good place to impress your readers with your extensive vocabulary. You want to use simple words and simple sentence structure. Making your heading lines bold so reader can scan the page quickly you’re your offer. Bullet points are a great way to list if you’re trying to explain some benefits or features of your offer. They are easy to read and make your copy easy to scan. The close of your copy should invoke a deep interest from your reader to ask for additional information or collect an email address or newsletter sign-up.

My system to make a landing page is like this:

The number one factor that makes or breaks your website is whether or not people can use it. This is typically referred to as your website’s usability. It seems simple: if people can’t do what you want them to do (buy things, subscribe to things, request a call, etc.), they won’t do it. Yet, because websites are so easy to change, several companies just create websites, web applications, e-newsletters, etc., and hope that the changes will help their business.

What further confuses this is typically a lack of clear insight into your website’s performance. For example, how well does your website convert visitors into buyers? What are the key decisions that visitors must make on your website? Do you give them the information and tools necessary to make those decisions?

This article will help you focus on 3 proven techniques for improving your website’s performance: website analytics, usability testing, and personas. Exactly how you choose to implement these techniques is obviously up to you. However, one thing is guaranteed: all three techniques help you get closer to the people who visit your website: their needs, their desires, and their behaviors. This information is critical if you plan to optimize your website’s usability to achieve your goals.

1. Measure Progress with Website Analytics

Many companies mistakenly install a standard “website statistics” program and only get a group of standard reports. Typically, these reports do very little to help you judge the true effectiveness of your website.

Want to get a jumpstart on creating your own website analytics? Just follow these 3 simple steps:

1. Begin with the end in mind – start with your objectives. Define your website marketing strategy objectives (i.e. “Increase the number of qualified prospects coming from web search engines”), and what you want your website visitors to do to reach those objectives (i.e. “See our listing in the top 10 in Google and click on it)

2. Get in touch with your visitors’ behavior on your website. Track how many unique visitors you get, and how long they stay on your site (including how many pages they view). You want all of these numbers to be going up, since that means you’re getting more visitors who are staying on the site longer. You are maximizing the odds that they will do what you want them to do.

3. Develop your conversion rate. Track how many visitors do the key action you want them to do and compare this number to your total visitors. This helps you determine your conversion rate. For example, if 15 out of 100 visitors requested more information from you (and that is one of your objectives), then your conversion rate for information requests is 15%.

Once you have these key website analytics in place, you can start to evolve your tracking and look for trends to optimize for. Here are two examples:

Promoting your internet business can be done in hundreds of ways, some of which are more effective, some less so. Others can be total flops. But what matters at the end of the day is simply this: RESULTS…RESULTS…RESULTS. All your efforts should be geared to this one goal alone: Results that put money in your wallet.

So what really works?

1. People just cannot resist…FREE! Yes, FREE!

Imagine: You are out shopping for perfume. You pass the cheese counter. A gorgeous lady offers sample tastings of smelly, bluey Gorgonzola. You hate cheese, it gives you eczema. But you take some all the same – maybe not to eat, but take it anyway as it is free. Lesson: People just love… FREE! If it is free, people will take it. Send out free newsletters; offer a free trial period/services/information. Tease your potential customers, for example, with FREE PC reports or PC scans. After running these free services, alert the customer of problems (potential and existing) on their credit record or PC. Then show them what it is, or repair the problem for a fee. This can be an effective way to get information to your potential customers, create sales or to generate traffic to your site.

2. Turn KNOWLEDGE into traffic to your site.

You will probably be an expert on your product/ business. Leverage this expertise by writing articles and publishing them in an ezine or an article information site. The most effective way is to give away your articles for – FREE! In return, ask the publisher for authorization to include a byline. A byline is a very short summary of the author, his credentials and website. Your byline is a way to claim a ‘visible’ place, a niche on the world wide web for you/your business. With time, readers will come to regard you as an expert in your area of specialization. The logical progress and outcome will be trust in your site as a source of credible information.

3. Click-Click-Click to riches

Some search engines allow the purchase of website rankings.This is an excellent, inexpensive and effective online marketing technique. With Pay-Per-Click programs, you choose keywords that are relevant to your site, and determine yourself the bid prices for each keyword/s. When surfers enter these words, your site will appear with other sites bidding the same words. Higher price bid words rank the site higher in the list. You are only billed for that click if the surfer chooses to view your site. Many Pay-Per-Click programs offer other benefits such as updated lists of commonly used keywords.

4. In the Real World, we live…OffLine

You business may be online, but…remember that in the real world, everything else is offline. Utilise the myriad media advertising available: Newspapers, magazines, the radio, the television. Send out press releases to distribute your information to thousands of people across the country you live in.

5. Net-keting

We are not islands unto ourselves. Many online entrepreneurs share similar marketing ideas as you. Networking with these people via link-exchanges and customer referrals could bring exponential growth to your online business. However, caution must be exercised in the choice of a networking partner: everything that you recommend is a reflection of yourself/your business, hence you owe it to yourself to do due diligence and ascertain that your networking partner is reputable.

Have you found yourself wondering why you are overwhelmed? There is so much material on the Internet regarding Internet marketing. If a person tries to digest all of it at one time, they will will experience a bad case of online marketing indigestion. This is not a good feeling to have. I have had these feelings before as well.

The solution to this issue is to narrow your focus on one niche. You see it is much easier to become an expert in one area rather than two or more areas. I have made a decision to devote my time to making money on the Internet. There are countless ways to make money in this world today. You can make money in real estate, the stock market, by owning your own offline business and in numerous other ways. But the people who really do well in this world financially are known primarily for one thing. Bill Gates in known for Microsoft. Warren Buffett is known as a stock expert. Donald Trump is known for real estate. I am sure that they have other things that they focus on now but they are known as being experts in a certain field. What do you focus on? Many things or one thing? I am willing to bet that if your answer is many you are in a state of Internet marketing disconbobulation. Find something you like doing and become an expert at it. The trick is to find something you like doing that is profitable financiallly. This is the secret to making money on the net.

If there is a market for your product, you can sell it. Do a search on google and see how many results your area of focus will bring up. If you use keywords, you will get better results. The more targeted the results the better. It is easy to develop a product when you are an expert in that area because you know something that your buyers don’t. You are the expert and they are not. They will pay large sums of money to acquire your expertise.

As marketers we must understand that our time is extremely valuable and the more we focus on too many things, the more time that is wasted. This time could be better spent focusing on one niche. It takes time to learn what your niche market wants. After you learn what they want, give the people what they desire. If your child wants a piece of pizza and you give them fish that would cause sadness in their hearts. They may cry and be upset with you. In the same way, if you give your target market something different then what they are asking for they will remove themselves from your list or no longer associate with you.

So use your time wisely and learn what your target market wants. Once you have determined what they want, if you do not already have a product created to meet their needs create one. Remember what they have told you and use the desires of their hearts as your blueprint to create an excellent information product.

Your job as the expert is to provide the answers to the questions that your target market is asking. You answer their questions with your products and you will be seen as an expert by them. You can also become qualified as an expert by creating a blog about your niche market. You can have your readers post their questions on your blog. Answer their questions on your blog and they will also begin to view you in a different light. This will prove to them that you care about what they have to say. People buy more easily when they trust the person they are buying from. A blog is a great way to create an atmoshpere of trust. You can also build a great deal of rapport with your market in this way as well. You can get to know your market on your blog and they can get to know you. An excellent method to implement to accomplish this is simply to be open with your life. Talk about your family and life on the blog and you will find that your market is more likely to talk about their family.

You now have a number of concepts to implement in your Internet business right now. The key is to go out and do them. You will be greatly rewarded if you do. One niche can indeed make you rich.

Much Continued Success,

The creator of “The Online Treasure Box”

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