A Business Directory Just Isn T Enough Anymore Getting Started With Internet Marketing Research Using Niche Browser Secrets To Affiliate Marketing List Building
A Business Directory Just Isn’t Enough Anymore!
By: Martin Lemieux
Do you own a business directory? Are you having a tough time beating your competition? This article will help you towards leaving your competition far behind.
The idea here isn’t about getting as many business directory listings as possible. The idea we need to create is about more community within your directory.
I always like using a “saying” I learned from network marketing: “I would rather utilize 1% of a hundred people’s effort, then utilize 100% of my own to market my business.” If you keep this in mind, there is nothing you can’t be successful at.
With that in mind let me be quick to point out that, I am not talking about creating an affiliate program. Those come a dime a dozen and can be bought. What we need to do is create something larger than ourselves. I am talking about taking our directory and improving everything involving people.
GENERAL DIRECTORIES ONLINE:
For these types of directories, it gets a little harder to create a community people can relate to. This is only true simply because the more broad your audience/visitors are, the harder it is to target your resources.
Here are some ideas you can use for a general directory:
– Create a blog and use it to feature some new listings within your directory. Maybe even offer a review of some kind.
– Offer the ability to add a logo or image attached with the listing in order to personalize it more.
– Give people the ability to submit more information than most of your competing directories out there.
– Make sure to include a detailed search function.
– Create an online questionnaire on tips to improve the directory. Use these tips right away.
– Email everyone within your directory maybe once a month outlining all of the new listings posted online for that month.
– Make sure to have a “news” page so that visitors can see what’s new.
I think you get the idea now. The whole point is, there is no limit as to how you can expand “around” your directory listings in order to increase the value of your directory online. The more you give back to people, the more they might tell their friends about your directory.
TARGETED TOPIC RELATED DIRECTORIES:
Whether your directory is targeting the local business community or you are targeting the international health community, having a directory that is more content specific will make it a lot easier to create a community based website.
Here are some ways to better your targeted directory:
– Create a forum detailing all of the topics within your directory so that people can discuss issues or tips within those categories. For ex. If you own a local business directory, create a forum to allow local business owners to discuss business related issues, hot commercial real estate properties, special deals on office equipment, etc.
– Create a news section that outlines some local news & events within your community. This will especially help to bring more local visitors to your directory and expose your listings further.
– Offer weather & traffic reports within local community directories.
– Add a feature page where you actually interview one directory member (maybe once a month). This will help people to get more familiar with the members of your directory and it will also help promote your directory. People who are submitting to your directory may only submit just for the chance to get interviewed about their service/product/expertise.
– Add a blog with your experiences related to the topics of your directory. This will help in two ways:
1) People will be able to relate to you and feel more connected with you.
2) People will begin to respect what you are doing and may tell more people about your directory since they are starting to feel that your directory is more people oriented instead of just simply getting the most listings in the world.
– Add related tips to the industry. The internet is full of reprint articles for your website. I am 99.9% sure you can find articles related to your industry. Maybe start a newsletter for members of your directory and send them tips on their industry. Who doesn’t want to learn more about their industry!?
As you can see from above, by simply taking some ideas here, and implementing them within your directory, you will be well on your way towards creating a more community-based directory. This is very important these days as more and more directories like yours are popping up everywhere.
Let’s not forget about search engines. They too are increasingly rewarding communities more than they are rewarding simple directories online. The more resources and content you add around your directory listings, the more valuable they become in the end and the more traffic you will get.
The more valuable your listings are, the more visitors will be willing to come back from time to time and possibly tell their friends about it. You never know what will make it or break it but, all we can do is try our best to increase the value of our increasingly popular online community.
The best thing about Niche Browser (despite it’s being free) is that it provides such a rich array of features for you to use in your online marketing research.
Anybody that is starting out or continuing to build their home business will benefit from owning and using Niche Browser. One disadvantage you will find about Niche Browser, however, is that there are so many features that it can be a bit overwhelming.
That is why I am writing this article. I want to help you get started using and mastering Niche Browser in order to take advantage of all the great resources that it provides for you. So let’s take a tour of the overall interface.
Niche Browser can be divided into three basic elements:
1. Browser Window
2. Search Tools Side Panel
3. URL Toolbar
1) Browser Window
The Browser Window is quite simple to understand: It is an instance of Microsoft Internet Explorer. If you right-click a blank area of the window, you will see the familiar context menu, in which you will find, for example, the “View Source” item which will allow you to view the html code for the current page.
Just above the Browser Window, you will see the browser toolbar. On the left are the familiar back, forward, stop, and refresh buttons. The right side has the go, history, favorites, add to favorites, and print the current page buttons. In the center is the URL address bar. To the left of the address bar is a special button that opens the browser in a separate window on your desktop.
Just above the URL address bar, you will notice a small button. This is the URL Address Lock, or Pin URL button. It enables you to browser other websites while keeping the current URL from changing. This is especially handy when you want to use the URL tools toolbar which I will explain a little bit later.
Also, to the left, just above the “Back” button, there is the Expand Browser Window button. This allows you to enlarge the browser viewing area.
2) Search Tools Side Panel
The Search Tools Side Panel provides special features for each Search Tool that you select. The content and functionality of each Side Panel will change depending on the requirements of the associated Search Tool you happen to be using at the time.
In order to understand the side panels, you have to first understand how to activate a search tool. The search tools are listed as subsets of the Search Categories. The Search Categories are the first row of buttons that you see just under the “Related Searches” tool bar. We will be discussing these later on as well.
So, for each item you select in the Search Categories row, you will see a different set of buttons appear in the row below it which provides the Search Tools for that category.
The simplest way to begin exploring the side panel is to look at three different versions of Google search tools: Google Basic search, also known as the Generalized Keyword Search, Google Suggest search, and Google Advanced search. You’ll notice that the contents of the side panel are different for each.
3) URL Toolbar
The Toolbars of the Niche Browser Interface provide a wide variety of features that will assist you in your niche marketing research. When you use the URL Toolbar, be sure to enable the URL Address Lock, or Pin URL button. This will allow you to select each of the tools without having to restore the Site Address each time.
The URL Tool Bar provides the following resources:
a) Alexa Ranking
b) Related Sites
c) Indexed Pages
d) URL Trends
e) Text Analyzer
f) Site Images
g) Site Audio
h) Site Video
i) Site PDF’s
j) Site Flash Movies
k) Wayback Machine
l) Inbound Links
m) Whois Information
n) URL Slide Show
o) Site Search
As you can see, there is an incredible amount of information you can gather about any particular site using Niche Browser’s URL Tool Bar.
a) Alexa Ranking
For those of you who are not familiar with Alex Ranking, you will be amazed at all the information it can provide you about your competition’s website.
Let me give a brief overview. To start with, Alexa only ranks pages for sites that contain the Alexa Toolbar, so this is not a complete sampling of all sites on the Web. However, if your site of interest is listed, you will find it useful.
The first piece of data is the ranking. This tells you how popular the site is compared to all other sites being ranked by Alexa. The next notable feature is the Explore This Site categories. These are, Overview, Traffic Details, Related Links, and Inbound Links, or Sites Linking In.
In the Overview Section, you will find the following:
– People who visit this page also visit…
– Site Stats
Other sites that link to this site
Look for similar sites by category
d) URL Trends
URL Trends provides a great deal of information in one location. It will provide the following information about a website’s pages:
Google Page Rank
Incoming Google Links
Incoming Yahoo Links
Incoming MSN Links
Incoming Alexa Links
Overall Incoming Links
Archive.org Listed (Wayback machine)
m) Whois Information
If you ever need to find out about a website domain, this is the place to do it. Using the Whois information tool, you can find out when a site was first registered, when the domain name will expire, what type of server it is running on, whom to contact for information, whether the site has been blacklisted, and related site domains that may be available for sale or at auction.
o) Site Search
If you come across a website in which you would like to search but they don’t provide a search box on the site, you can use this tool that Niche Browser provides. Just navigate to the page, enter the text you want to search, and press the search button.
The tools and features in Niche Browser are seemingly endless, and the value to you certainly is. So be sure and download it now if you haven’t already. In other articles, I will be discussing some of the tools in more details, so be sure and watch for those as well.
The Money is in the List?
I am sure that you have heard this before. If you are involved with Internet marketing, you have probably heard it over and over again. But, Is it True?
I am involved with affiliate marketing and the great thing is that you do not need a product to begin making money. There are thousands of viable products available that you can make a great income on.
Whatever your interest or your niche is, there are plenty of products waiting for you to make money with. There is also plenty of room for you to create and promote your own product. Provided of course that it is a good one.
As for affiliate programs, they are very simple to get started with. You just need to sign up for their affiliate program, promote it, and watch the money start rolling in (hopefully). This is all great, but then what? Most likely you would find another product and start all over again.
What if, when you find or create this new product, you already have hundreds or thousands of people to instantly tell about it? You can shoot them a quick email and have immediate money in your pocket. Then you can start advertising this product and create even more people for your next great idea. As you can imagine, this process can take on a snowball effect. Before you know it, your primary income will be from your online business. Now you can work from home!
How do you go about starting a list?
One of the best ways is to create a squeeze page. This is a simple one page website that is designed to capture your visitors name and email address. You can do this by offering a free report, a free subscription to your newsletter, or both.
Once you have their information they are added to your auto responder and they are a part or your list. At this time you would redirect them to your affiliate product website or to your own website with a link.
You have now created a potential customer for your current and your future products.
When you start to email them regularly make sure that you are offering them something of value. Some ideas include: useful information, free reports, free software, and creative ideas that you come across.
You can than suggest your product and offer a link to your product or affiliate page. Build up your product with a strong sales message and watch the sales start pouring in.
One piece of advice, do not oversell to your list. This is a very valuable resource and should not be jeopardized.
You need to give good solid information and only promote worthwhile products. Treat your list as a group of friends that you want to help with the information that you are providing. Not as another dollar in your pocket. Just follow the golden rule and treat your list as you would want to be treated and you will be on your way to success..
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