10 Simple Tips To Help You Write Better Headlines And Make More Sales Good Landing Page Design Tips Protect The Value Of Article Marketing With 3 Important Rules
Headlines are the most important part of your sales letter. They account for ~ 90% of your success. In other words, if you don’t get your headlines right, your site won’t sell.
What’s the job of your headlines? They have to get your site visitor excited. Their goal is to grab your reader’s attention and to make her continue reading your sales letter. If your headline fails to create excitement, it’s very likely that your visitor will leave your site immediately and probably never return again.
How do you create excitement? You have to intrigue your reader with the fantastic benefits of your product. The headline of your sales letter has to present the most important benefit – the USP (Unique Selling Proposition) — of your product.
The goal of your headline is to stir emotions and to help your reader to imagine enjoying all the great benefits of your product. People buy for emotional reasons and that’s why it’s so important to describe the benefits of your product and not its features.
Your site visitor is having only one question on her mind: What’s in it for me? — How can I solve my problem?, How can I make more money?, How can I get that job? … Focus only on your customer and answer her burning questions immediately — that’s how to write a great headline.
In your headline, tell your customer that you have a solution for her problem, that you have the answers for her questions, that you will provide what she wants…
The result? Your reader will be excited right from the start, she will be eager to continue reading through your sales letter and chances are really good that you will get the click on the “credit card symbol” at the end of your sales letter.
Learn how to write a great headline and getting the sale will become easy — outstanding headlines can increase your sales by several 100%.
One headline isn’t enough – use also subheadings
* Right at the beginning of your sales letter you have to fire your biggest gun — your USP, that’s the most compelling benefit of your product. To keep your reader interested and excited, use several subheadings throughout your sales copy.
* Each of these subheadings conveys a benefit. That way you will pull your reader through your sales letter, right to the “Buy Me” button. If you don’t keep your reader interested, you risk loosing her. So, keep on firing benefits. Also, it’s absolutely ok to state one and the same benefit several times in different ways.
* Most web surfers only scan pages, they don’t read every single word, but they will you’re your headlines. Therefore you have to make sure, that a visitor who reads only your headlines understands exactly what he will get out of your product.
* Make your reader’s job easy. Divide your text into small logical blocks and start each block with a headline. A headline is like an ad for the text that follows — it has to convince your visitor to keep on reading.
10 simple tips to make your headlines more effective:
1. Write down all the benefits of your product. What kind of problems does it solve? How it make people happier, healthier, wealthier?…
2. You might not be aware of all the benefits. Think outside the box and keep on looking for more benefits — don’t let any of them slip away.
3. What is the USP (Unique Selling Proposition) of your product. What makes it stand out of the crowd, what makes it unique? That’s your most important benefit, that’s the one that will differentiate your product from those of your competitors.
4. Use short, active verbs that rouse emotions and create images.
5. Write your headlines only for your target customer and don’t care about the rest.
6. Powerful words you can use in your headlines: How to, Free, Why, Who wants to know, Finally… or ask an open-ended question: “Why do so many people fail to attract more money?”
7. Don’t hype, what you are saying has to be believable.
8. Brainstorm 10 – 20 headlines.
9. Pretend you are your customer. Which headline would get you excited, which one stirs your emotions? Pick your three favorites and keep on modifying and changing them until you are really happy.
10. Take a break and come back the following day with a fresh mind. Do a final edit if necessary.
Learning how to write a great headline takes time and effort, but its absolutely crucial if you want to succeed. It’s very likely that you will spend the same amount of time for your headlines as for the rest of your sales letter — and that’s perfectly ok.
What is a landing page
That’s been a lot of talk about landing page these days. So, what’s a landing page? It’s the page your website visitor arrived at after clicking a link. The link could be on any page on your website or pay per click advertising or banner ads or keyword search.
The goal of landing page is to cause your visitors to take definite action. You don’t want your visitors to leave until you get them to do what you want them to do. To click on the buy button, to sign up for an affiliate program, to download a free ebook or software, to sign up for a course, or to subscribe to your free newsletter.
The landing page is a direct marketing copy. Your visitors landed here through a link on your webpage, an ad, a keyword search, pay per click advertising, banner ads, and now you want to convert them.
Here are some tips to design a good landing page…
Your landing page content must be relevant to what people were looking for when they applied the click through. The closer the match is the higher the chances of conversion.
Net writing is different than offline writing. Generally, when people surf the Internet they give short attention span to what they are reading. So be concise. When visitors arrive at your landing page they are already predisposed to buy, or they want to get more information of your product or service.
By all means give them information but be concise. Don’t use more than three sentences to communicate a point. Think through and concise what you want to say. Use bulleted list to communicate the benefits of your product or service.
3.Get straight to the point
The landing page is a highly customized marketing copy for your product or service or affiliate product or service. Don’t distract your visitors with advertisements, links to other web pages. Don’t let your visitors wade through a whole bunch of hosh posh before they get to want they want.
Dedicate one landing page to only one product or service. Don’t try to promote multiple products (unless they are of the same product group)or services on one page. Create separate landing pages and campaigns if you have multiple products or services to promote. Focus on one product or one product group on each landing page.
Use facts and figures instead of generalities.
General: Prices Reduced
Factual: Prices Reduced by 20 percent
6.Clear Call to Action
Tell your visitors what you want them to do. Buy now, click here to download, fill in name and email address to subscribe or whatever. Keep all call to action text in bold.
Sure, there’s nothing much to look at a page with white background and black fonts. But it’s definitely easier to read the text than a red
background with black fonts. Remember, it’s the words that sell. Your website visitors must be able to read your text with ease.
Not at all, if you could help it. The only link you want your website visitors to click on your landing page is the call to action link.
9.Graphics and Images
Keep visual effects to a minimum unless you are running an online audio or video business, real estate business, or selling holiday destinations. Keep in mind that for direct marketing it’s the words that sell. Graphics and images serve only to enhance your text communication, not cloud it.
10.Grammatical and Spelling Errors
Check through your text and correct all grammatical and spelling errors. Otherwise it gives your website visitors a negative impression of you and the company you represent. Once visitors have a negative impression, it becomes difficult to convince them of the product or service that you are promoting. First impression counts a lot.
11.Make it personal
Make it personal to connect with your visitors. Use a lot of You and Your in your text.
12.Make your text clear and simple to understand
Avoid colloquialism or jargons. Use terms and phrases that people readily understood. Use short sentences, and phrase them in the active voice.
A good landing page will always sport good conversion rate as compared to a poor one. Take the time to think and rethink, work and rework your landing pages. Don’t make the mistake of just optimizing for the search engines. You need to optimize your landing pages for humans too. Ultimately, it is humans that give you the sales.
Information-based marketing is usually your safest bet for sharing your business online. It is one of the oldest and most effective techniques to get targeted prospects to a website and convert them into buyers. Article writing, submissions, and publications are developing in popularity as people realize the effectiveness.
Several tools and sites already exist that people can use to hasten the process of distributing their articles. These tools are priceless in getting the contents more exposure, but there’s more to consider than blasting away pre-written or self written articles.
Here are three important rules to consider before submitting your contents to article directories and publishers:
1. Do not confuse the reason to promote the articles with the reason to write them.
With your article, there are useful benefits to sharing them with others. Branding, lead generation, and promotion are some added results and should be essential to the creation or revision process.
However, there is only one primary reason why you write an article. Your primary goal is to inform your audience. If the article is not focused on this crucial, most important goal, it will fail to achieve the added benefits of marketing the article. If your article is one big advertisement, no one will be interested in reading the article.
You need to be able to capture your reader with what is in your article, and then make them click on your resource box. The solution, to make that happen, is to ensure quality information and content that is personalized by you, the writer, specifically for the reader.
2. Do not ignore the hidden benefits associated with article marketing.
You may know already that your articles can help you generate additional back-links to your site. Nevertheless, do you know that you can get more visitors and better search engine results from those same articles?
How do you do that?
The easiest method is to mention keywords at strategic places. Like any keyword optimizing though, pay attention not to overdo the placement. You don’t want to break rule number one. In addition to keyword optimizing your article, some publishers even allow anchor texts, which is also an effective method to improve results. However, realize that the majority of the publishers and directories are not able to support this.
Also keep in mind; it is not solely about the links back to your site and search rankings. Part of doing well in your article marketing requires publishers with a large number of audiences to accept your work. An accepted article has the ability to leverage other brands. Reaching a wider audience also brings more traffic without even needing better search rankings. Although often, the more exposure, then the more back-links, and the better ranking. If you take your time and do it right, it’s just a win-win all around.
Still, these things do not bring in the money by themselves. Other factors can turn your article marketing efforts into an opportunity to improve or increase your earnings if that is your goal.
Take the time to do some careful planning and ensure that your article will serve the function that you intended your marketing to have.
3. Do not publish content that is useless to the the publishers or out of your market.
Perhaps in the process of writing, revising, and publishing articles, you are thinking that all you really need are back links to your site. You might be thinking that you can just submit and forget, and any visitors that are generated as a result are just fine with you.
Do you know what?
Not all article banks and directories are going to accept your content automatically.
Frequently, they have established guidelines and specifications regarding acceptable articles for publishing.
You can easily double the number of sites you can submit to by writing articles that the directories are looking to receive and share with their readers. All it takes is stumbling on that one publisher, with a hundred thousand readers, to increase your potential audience overnight.
In other words, write the articles that publishers want in their publications if you want your article marketing to work effectively. Obey the standard guidelines! Run spell checks, do your research on a good topic. If you feel your writing skills are not up to speed, you can also hire freelance writers or start with pre-written private label content and modify it to ensure good personalized content on your behalf.
Regardless of the source of your content, what it comes down to is this; you make the choice on your level of involvement and subsequently the results.
You can start getting a little exposure from increased back-links with limited revision and article submission, or enjoy massive exposure from taking a little extra time making a quality piece of information to submit
I’ll leave that choice up to you.
Just remember, less quality equals less effectiveness. Do you really want that for your business? Maintain the quality of your work! Don’t to ruin the power of article marketing for your online business with poor content..
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