10 Ways To Boost Your E Zine Subscribers Why Most Newsletters Don T Work Part Two For Effective Newsletter Content Get Real Why Self Publishing In E Book Format Is Better Today Why Write A Non Fiction Book

1. Show your potential subscribers a sample issue of your e-zine. Black out some of the important info; this will make them more curious & subscribe.

2. Give away a free follow-up auto responder course. Publish your e-zine ad in each lesson. The more people see it, the higher the chance they’ll subscribe.

3. Offer your potential customers a discount on a particular product you sell if they subscribe to your free e-zine.

4. Give other businesses permission to give a free subscription to your e-zine as a bonus for a product they sell.

5. Ask your potential subscribers questions that’ll persuade them to subscribe like: “Would you like to be able to retire before you’re 40?”

6. Write your e-zine’s ad to sound like it is common sense to subscribe. For example: “Everyone knows you have to…”

7. Assume people are going to instantly subscribe to your e-zine. For example: “Dear Healthy Subscriber” They will want to subscribe in order to feel healthy.

8. Allow your subscribers to collect stuff from each issue of your e-zine. It could be e-books or software. They’ll tell others and those people will subscribe.

9. Tell people what their friends or family might say as a result of them of learning what’s in your e-zine. People care about what other people think of them.

10. Make people feel like it’s their idea to subscribe, they will be less hesitant. Tell them in your ad “You are making a smart decision for subscribing”.

For more tips & tricks to boost your e-zine subscribers visit our website today.

Client newsletters do generate results. Yet, many business people who issue a newsletter find it frustrating to generate the results they want. This is why most newsletters are cancelled after a few issues. Many eventually conclude that newsletters just don’t work. Those not willing to give up on their newsletter need to get real about newsletter content.

what newsletters do

A good newsletter might never cause a spike in sales. However, if you watch other indicators over time – such as business per client, referrals from newsletter readers, and client retention – you would see how a newsletter performs as an investment in client relations. Newsletters shape market perception. Good newsletters help to build and maintain hundreds of business relationships with meaningful engagement.

What to say?

For many, a newsletter is demanding and time-consuming – especially when content that the issuer wants to communicate elicits difficult-to-measure results.

Some report news to readers already swamped with news. Some offer persuasive articles or clever commentaries to readers who really don’t need to be sold. Some offer lists, tables, and graphs. These, too, come with the risk that readers might not care. So, if a newsletter is best used as a tool of brand management, with what content?

the cost of off-the-shelf content

In a lot of situations, it is tempting just to buy good content, if you can find it easily at a reasonable price. But what is the reputation-shaping effect? Your clients can tell when your message is not really yours.

meaningful, brand aligned

Because a client newsletter is a medium for business communication, and because it assumes a business relationship between the issuer and the reader, a newsletter is a medium for client relationship management. Your clients can tell when you’re involved in your newsletter. Hence the need for original, brand-aligned newsletter content.

the cost of do-it-yourself content

Some decide to keep the connection with clients alive by developing their own content. This entails a commitment to produce meaningful, well-written content on schedule. Many then face these basic assumptions:

1. You need to have talent and creativity.

2. You have to provide value in the newsletter, such as advice or insider tips or discounts.

3. You must educate readers on points related to your business.

Put into practice, these basic assumptions stop some from issuing their own newsletters. These are worth considering, but are not must-haves. What readers really need from you is heart.

survey says…

Gallup research shows that the key to wooing customers isn’t price or even product. It’s emotion. Gallup developed an eleven-question survey to understand client engagement (CE 11). Eight of those questions (73%) probe emotional engagement. (Alec Applebaum: The Constant Customer, Gallup Management Journal 06/17/01)

emotional engagement

When you engage clients emotionally – which often follows from showing your own emotional engagement – that leads to more loyal, profitable business. People go out of their way to deal with businesses whose values they respect, whose style they like, and whose sincerity they like. When people believe in you, they demonstrate it with loyalty to you and bring more business to you.

medium for meaningful contact

When a newsletter makes people feel good about themselves in connection with the newsletter issuer (e.g. it validates their values) then it can create a feeling of connectedness. When that sense of connectedness is maintained through meaningful contact (e.g. a brand-aligned newsletter) then competitors’ attempts at wooing your clients have less effect.

Why not…

honor what your clients like about you?

reflect their interests?

celebrate your connection with them?

declare the satisfaction you find dealing with them?

measure engagement

In addition to issuing an engaging business newsletter, also set reasonable performance expectations and measures. Rather than short-term sales increases, efforts to optimize newsletter performance should reflect long-term business goals, such as:

stronger client loyalty or retention.

more, higher-quality referrals.

more business per client.

get real sincerely

Newsletters are naturally brand-management tools, and good brand management is good client relations. If you think in terms of client relations – maintaining the connection and managing the client experience – then you can improve your business with a client newsletter that shows your true colors. That’s getting real.

Today, more than ever before authors are presented with publishing opportunities that have never existed before. This is not to understate the hard work that authors have to go through to get recognition, write great books, and make a full time living from their passion of expression. However, it is to say that today, due to advances in communications technology, authors can now get their books distributed much easier than they could a decade ago. One very popular way that authors are distributing their work is digitally through ebooks. Digital books are gaining so much popularity that even some of the most popular authors in the world have used it to distribute their books. Stephen King for example published “Riding the Bullet” exclusively in ebook format. When this ebook began distribution over Barns and Nobel and Amazon.com there was so much demand for the download that the servers of these two book giants slowed down almost to a halt. People that wanted to download the ebook were put in a large queue with the hundreds of thousands of other who downloaded the ebook as well.

It’s not only big name authors that are finding success in ebooks. Many of these people are first time authors and are often amazed with the success of their ebook sales. Below are some of their ebook writing tips.

Don’t underestimate the power of the Ebook

Ebooks are still looked upon as unpopular by many authors who have not yet taken the time to learn about the success within this industry. For example, while the traditional publishing industry growing at the sluggish rate of 5% a year the digital publishing industry is growing at rates between 30% -50%. This means that the opportunities within the publishing industry are growing at a fraction of the rate that opportunities within the digital publishing industry are growing.

To set up an ebook you don’t need to be a tech wizard

Setting up your ebook from the idea conceptualization stage to the selling stage can’t be completed overnight but it is definitely something that can be done by anyone regardless of your technological background. If you can use a word processor then you can create and sell an ebook online. While it is recommended you set up your own website, it is not necessary. There are outlets such as amazon.com, EBay and Lulu.com to name only a few sites that allow you to post your ebook on their servers.

Setting up an Ebook site is virtually costless and you keep 100% of the profits

With traditional publishers you’ll be lucky to see 10% of the profits from your book. With ebooks however, you keep 100% of the profits minus the fees required to set up the site which are minimal. Here is the fee breakdown for ebooks vs traditional books:

Ebook vs Book cost

Ebook = Free to create an unlimited number of copies

Book = approximately $1500 for 200 copies of a 200 page soft cover book

Rights and profit

Ebook = You keep 100% of the profits and rights to your ebooks

Book = You get 10-40% royalty (usually about $2-$5/ book)

With the above examples it is easy to see that for first time authors ebooks make a lot of sense. The risk associated with publishing an ebook is much lower than it is with distributing a soft or hard cover book. Likewise, as an ebook author you’ll keep virtually all of your own profits.

If nothing else, it is something worth consideration. Ebooks may not replace traditional paperback books, but they certainly are gaining popularity at a rate that should make all authors stop to think about how they could use ebooks to their advantage.

Did you find this article useful? For more useful tips and hints, points to ponder and keep in mind, techniques, and insights pertaining to guides on publishing, self-publishing, e-book publishing, article writing and related information, do please browse for more information at our websites.

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When people approach me about writing a non-fiction book, my advice often disappoints them because of their expectations about the publishing world. There seems to be a pervading myth that simply publishing a book, on its own merits, is enough to bring fame and fortune to any author. This may come as a surprise, but if your purpose in wanting to write a book is to make money, then read on as I shed some light on the real truths behind book publishing.

The truth is that very few non-fiction authors make much money from their book alone. Publishing a book and getting nationwide distribution is an exorbitantly, and in most cases prohibitively, expensive process. It’s time and energy intensive, and will take massive amounts of resources. In fact, non-fiction authors will spend anywhere from $400-800,000 before they even break even with book sales (anywhere from 200-350,000 copies sold). So if it’s that difficult and expensive, what’s the point of publishing a book anyway?

There are two main reasons to write and publish a non-fiction book, and to make money certainly isn’t one of them. The two reasons are to market your business and to gain credibility.

Reason #1: Marketing

Unless you have a baseline business platform, other than your book idea, to drive traffic to, there’s very little point in publishing a non-fiction book. You won’t make any money and it won’t be worth the effort. The successful non-fiction authors are those who understand that their book is nothing more than a marketing tool to drive traffic to their business, and who exploit this knowledge effectively.

For example, Stephen Covey’s books drive traffic to Franklin Covey, T. Harv Eker has Peak Potentials Training, Mark Victor Hansen and Robert Allen’s book The One Minute Millionaire markets the Enlightened Wealth Institute, Killing Sacred Cows by Garrett Gunderson and myself leads to the Freedom FastTrack process, marketing guru Seth Godin built Squidoo, Ken Blanchard’s company is a global leader in workplace learning and productivity, just to name a few.

The real money to be made from publishing a book doesn’t come from the book itself; it comes from the business that the book is designed to market. So what does this mean for you? You should spend far more time and effort developing a legitimate business, rather than writing a book.

Besides, you don’t even need to write the dang thing yourself-that’s what guys like me are for. You build your business, and let me get your book written. Your time is much better spent focusing on your business, products, and services. This approach will ultimately result in far more dollars to you than trying to make money from book sales alone.

Reason #2: Credibility

In the Information Age, your audience is drowning in information. They’re constantly bombarded with television, radio, books, advertising, Internet, blogs, music, etc. So why should they listen to you, especially when there may be countless competing factors sending them conflicting messages? When faced with information overload, people listen to and buy from those they deem to be credible.

Think about it: why are quotes so powerful? It’s not because of what is said in a quote that makes it relevant and important to you-it’s because of the credibility of the person saying it. When you hear the words, “Be the change you want to see in the world,”

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