Buying A New Car It S Time We Are As Vigilant As Ever Hyundai Out To Inform The World About The Esc The Hyundai Azera Surges To The Top Acura The Improved Luxury Lineup To Buy Or To Lease

It seems as though everyone is out to get our money. Costs are skyrocketing and more and more products and services are out vying for our attention. Media is focusing its attention on “rear attacks” by directing its advertising on our children, our needs, our fears and emotions.

Okay, well, that part’s not new, but it’s certainly more effective.

Brand recognition is critical for highly competitive retail items and customer service and reputation is the variable that either makes or breaks the deal.

So, why hasn’t any of this competition changed the way we buy cars?

Remember back in the 70’s? The good old days when buying a new car meant strolling down to the nearest cheesy car lot, getting battered by a slick, fast-talkin’ dude all decked out in his disco best.

How is it that, even though the attire and cheese-factor have changed, the slick, fast-talkin’ dudes still exist? And seem to be doing better than ever.

Today’s car dealerships boast increased customer support and service; touting special employees that are there to serve only you. They preach their employees are very customer-focused and are there to serve your every need.

But are they?

As consumers, we really have developed a false sense of security when it comes to car dealers and buying our cars. Surely things can’t be the way they were just a few decades ago. Companies that don’t adhere to the growing customer-is-always-right mantra are certainly companies that don’t last long….right?

Well, I’m here to say that the wolf has certainly stepped out of the disco-70’s garb….and is now wearing a clean white dress shirt, slacks and tie. Folks, the wolf is alive and well and is waiting for you to come fall victim to his fake loyalty to you.

How did they slip through the cracks? How did they manage to maintain their huge profitability through all of society’s demands for increased customer service? How is it that we still have to endure the experiences we do when we go to buy a car?

I’m here to say, the auto dealers have adapted quite well. No longer are they wolves…now they are lions.

Our generation of car buyer has been given a false sense of security due to the internet. We think that simply by knowing what the internet says the dealer invoice is that we have some sense of power over them. Well, actually, all we know is what they supposedly paid for the vehicle. That doesn’t mean they are going to gnash their teeth and say, “Oh darn it, Frank and Betty Smith found out our hidden secret invoice amount…now we HAVE to sell it to them for that!”

Not at all, my friend.

Sure, the dealer is motivated to sell cars. If they don’t sell you a car, they don’t make any profit. But, if they don’t make and profit, they don’t sell you a car.

The myths surrounding the dealers still exist; the secrecy is what has kept them so profitable through the turn of the millennium.

Who monitors the car deals to make sure it was all handled fairly and you paid a fair profit for the car? Who watches out to make sure those people with bad credit are really put back on the right track to rebuilding their life with their auto loan?

It’s like putting the witch in charge of Hansel and Gretel’s health regimen; the “what’s in it for her” is much greater than the “what’s in it for them.”

The only people watching out for you when you are car buying is YOU. It is up to you to be vigilant and protect yourself, your credit, and your money. You can count on the lions stalking you when you call or go in to the lot. You can count on them wanting to still make more money off of you than you make in a month or two at your job. Count on it. And if you aren’t careful, it’ll come true.

It’s going to take more than the internet to protect you from these predators. You will need to look at buying a car in a whole new light. A new breed of car buyers needs to emerge to keep these dealers in check and not let them bully and trick us into handing over all of our hard earned cash and credit rating.

There is a new initiative out now. And Hyundai Motor America has got something to do with all of it.

You see, Hyundai has recently announced to the public that it is out to set out on informing consumers of the essential life-saving technology that has been included as features in many of their vehicles. These technologies have already been made as standard equipment and features on more than 70 per cent of their vehicles.

As part of the whole campaign of informing the public, all Hyundai vehicles would be used as a medium. This would be starting out in June when all the vehicles from the company that has the Electronic Stability Control, or more known as the ESC, as a standard feature would be having a small window decal. This decal would contain this: “ESC: Life-saving technology confirmed by NHTSA and IIHS studies.”

The posting of the said small window decal would be part of the whole campaign towards disseminating information. Also, it would assist in raising awareness about the ESC. It also becomes part of Hyundai’s campaign towards informing the public that the company is dedicated in providing utmost and optimum safety with the use of sophisticated technology like the ESC.

John Krafcik, the vice president of product development and strategic planning for Hyundai Motor America, says, “Research universally substantiates that Electronic Stability Control is an invaluable life-saving technology, and Hyundai is proud to lead all popular automotive brands in providing it as standard equipment to our customers. Other manufacturers may talk about their commitment to this technology, but at Hyundai, we’ve demonstrated our commitment by making ESC standard equipment on more than 70 per cent of our volume – a higher level of standard ESC than Toyota, Honda, GM, Ford, or Volvo.”

Hyundai’s all-new near-luxury sedan, the Azera, has been received with critical acclaim. Consumers and critics are calling the Hyundai Azera the highest quality, most luxurious Hyundai to ever appear in the highly competitive US market. A recent award from the automotive consultant group, AutoPacific has underscored what many are quickly learning: the Hyundai Azera is a car that leads in customer satisfaction. None of this is a surprise to Hyundai, but it may be as surprise for you. Read on for a look at Hyundai’s darling near-luxury sedan.

Near-luxury, you say? Yes, it is a category reserved for cars that have many luxury appointments and high engineering standards without the price. Retailing at just over $27,000, the Hyundai Azera is a bargain when compared to similar cars from BMW and Lexus, but not quite the engineering and technological marvel of these two competitors, however. Yet, the Hyundai Azera is offering plenty for consumers at prices well below that of its would-be competitors.

So, what has Hyundai dished up with the Azera? Plenty:

If you like performance, then the Hyundai Azera delivers. Try this on for size: a 3.8L V6 that produces a hefty an impressive 263 horsepower and 255 pounds of torque; terrific for a car of its size.

If you like speed, the Hyundai Azera beats out the Toyota Avalon by registering a zero to 60 time of 6.5 seconds. Compare that to 6.9 for the Avalon.

If you like authenticity, then the Azera’s real wood and aluminum trim will inspire you. No plastic trim, no faux wood…the Hyundai Azera incorporates Lexus-like luxury into its cabin.

If you like cabin comfort, the Hyundai Azera’s lengthy feature list is sure to please. A leather-wrapped steering wheel, power front seats, a 60/40-split rear seat, dual automatic climate control, and a CD/MP3 player are some of the creature comforts offered with the SE. Order the top of the line Premium Azera and you get a rear window sunscreen, a 6-disc Infinity sound system, adjustable pedals, rain-sensing wipers, folding side mirrors, and much more. Keep in mind that even with all of these “extras” the price of the Azera holds well below the $30,000 level.

Styling is all new for the Azera which is on a stretched version of the Sonata platform. The Hyundai Azera replaces the dated XG350, a car big on luxury but disappointing on engineering.

Yes, the Hyundai Azera boldly goes where no U.S. marketed Hyundai has gone before. This is good news for a leader and a car that will certainly cause Toyota and Honda to stand up and take notice.

Honda originally launched their Acura sport and luxury division during 1986, and the company has continually improved their product line ever since. The days of Acura’s driving and performing like their similar Honda counterparts are long gone. Numerous upgrades and enhancements have been made to the Acura vehicles to make them more luxurious and refined than ever before.

When the Acura product line first rolled off the assembly line they had a few top selling vehicles including the Integra, Legend, and Vigor that quickly became popular. Motor Trend even named the Legend coupe as the “Import Car of the Year” back in 1987. In addition they also named the Integra as one of the top 10 best cars to drive on the road. Considering this was a fairly new brand for Honda, the Acura series did exceptionally well in their first few years. This definitely raised the standards for Honda on all of its new models.

Up to this day, Honda’s subsidiary brand still remains a leader in providing high quality, luxury sport coupes and vehicles. Many of the older models, however, have been retired and others replaced with newer models that are being marketed under a few new names such as:

– Acura RL: A midsize, luxury sedan that seats up to 5 passengers

– Acural TL: A midsize, 5 passenger sport luxury sedan

– Acura TSX: A midsize, 5 passenger lower priced alternative to the TL

– Acura RSX: A 4 passenger, sporty coupe priced at around $24,000

– Acura NSX: A fairly expensive 2 passenger exotice sports car

– Acura MSX: A larger 7 passenger luxury sport utility vehicle (SUV)

The new models have definitely changed drastically since the car manufacturer’s line was first introduced in ’86. Interior improvements, technological improvements, and additional standard and luxury features, have been added over the years and especially in the recently released models. Acura is definitely providing some stiff competition for two similar competing Japanese luxury brands (Infiniti and Lexus).

Acura has also created a very stong following for car enthusiasts and aftermarket “tuners” looking to spice up or “trick out” their sport compact. The Acura Integra (now the RSX), is still an ever popular choice among these enthusiasts. Although, this car is probably not quite as popular as Honda’s Civic, it offers many of the same features at a slightly higher price point.

In summary, Honda has clearly brought out an excellent and constantly improving line up of vehicles for consumers both young and old. With everything from small sport compacts to large luxury SUVs, with high quality features and added extras, they are sure to appeal to just about everyone. Loyal Acura enthusiasts and car lovers alike will surely continue to follow the company’s strong brand and well known quality line of vehicles for years to come!

Buy or Lease?

It’s the classic dilemma that faces every auto-consumer out there: Pay

cash upfront or forego the ownership and pay monthly settlements instead?

Buy or lease for a new set of wheels?

As is the case with every other common dilemma, there is no slam-dunk

answer. Each option has its own benefits and drawbacks, and it all depends on a set of financial and personal considerations.

First, your finances. Affordability is clearly key, and you need to ask the question of how stable is your job and how healthy is your general

financial situation. The short-term monthly-cost of leasing is significantly lower than the monthly payments when buying: you only pay for “the portion” of the vehicle’s cost that you use up during the time you drive it.

If you have a lot of cash upfront, then you can opt to pay the down

payment, sales taxes – in cash or rolled into a loan – and the interest

rate determined by your loan company. Buying effectively gives you

ownership of the car and that feeling of “free driving” that goes on

providing transportation.

If, say, you want to get into luxury models but can’t afford the upfront

cash of purchasing the vehicle than you’re a good candidate for leasing.

Unlike buying, it gives you the option of not having to fork out the down

payment upfront, leaving you to pay a lower money factor that is generally similar to the interest rate on a financing loan. However, these benefits

have a price: terminating a lease early or defaulting on your monthly lease payments will result in stiff financial penalties and can ruin your credit.

You need to make sure you carve out the monthly lease payment in your

budget for the foreseeable future, at least for the duration of the lease.

Besides the financial aspect, making a buy or lease decision depends on

your own particular lifestyle choices and preferences. Think about what the car means to you: are you the sort of person to bond with the car or would you rather have the excitement of something new? If you want to drive a car for more than fives years, negotiate carefully and buy the car you like. If, on the other hand, you don’t like the idea of ownership and prefer to drive a new car every two to three years then you should lease. Next, factor your transportation needs: How many miles do you drive a year?

How properly do you maintain your cars? If you answer is: “I drive 40,000

miles a year and I don’t really care much about my cars as I don’t mind

dealing with repair bills”, then you’re probably better off buying. Leasing is based on the assumption of limited-mileage, usually no more than 12,000 to 15,000 miles a year, and wear-and-tear considerations. Unless you can keep within the prescribed mileage limits and keep the car in a good condition at the end of your lease, you might incur hefty end-of-lease costs.

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